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My monthly e-zine, The Direct Response Letter (go to www.bly.com to subscribe or view back issues), is not the most successful or widely read e-zine on the planet. Far from it.

But marketing results and comments from subscribers tell me my simple formula for creating the e-zine — which, including copy and layout, takes me just an hour or two per issue to complete from start to finish — works.

In this article, I want to share the formula with you, so you can produce an effective e-zine of your own, sitting at your computer, without hiring a writer or designer, in just a single morning or afternoon.

If you want to market your product or service over the Internet, I strongly urge you to distribute your own e-zine free to your customers and prospects. There are several reasons for doing so.

First, the e-zine allows you to keep in touch with your best customers — indeed, with all your customers — at virtually no cost. Because it’s el...(register to read more)

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