- Google. The world’s largest search engine, Google facilitates 250 million Web searches per day for its users. As an advertiser, you can buy preference in Google’s search engine, based on key word, on a cost-per-click basis.
It could cost you as little as a dime a click or more than a dollar a click, depending on the popularity of the key word you want to buy. If the cost of the key word is 30 cents per click, and 100 people click on your site that day as a result of a Google search on the key word you bought, Google charges you $30. Google lets you put a limit on how much you spend per day, so the cost can fit any budget.
- Overture. Another search engine that lets you buy preferential rating on key words. Overture reaches over 80% of active Internet users by displayi...(register to read more)