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Can blogging help you market your product online?

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Here’s a question I’ve been curious about lately: should marketers add blogging to their arsenal of marketing tactics? Will it help sell more products and services?

Or is it — as I suspect — an utter waste of time? A pure vanity publication that won’t pay you back even one thin dime for your effort?

First, a definition. “A blog is an online journal,” explains blogging expert Deb Weil in her Business Blogging Starter Kit ( “It’s called a journal because every entry is time and date stamped and always presented in reverse chronological order.”

The theory is that if you are an information marketer — or, if you publish information to establish your expertise in a niche industry or field — blogging should be part of your publishing arsenal.

According to Deb, a business blog is “a platform from which to lobby, network, and influence sales. It’s a way to circumvent traditional media and analysts. And blo...(register to read more)

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