• LinkedIn
  • YouTube
  • Twitter
  • Facebook
  • Google+

Biggest change in marketing: web site hubs

Get PDF file

by on
in Office Technology

According to the latest MarketingSherpa B2B Marketing Benchmark Survey, the web site no longer is just a spoke in the marketing mix wheel. Instead, it has become “the hub of marketing strategy … the primary point of contact with prospects and customers.”

To make good sites great sites, survey participants said they: use web analytics and data; make sure messaging is clear and compelling; use microsites for different marketing initiatives; keep up with search engine optimization; and integrate the site with a CRM system so leads flow into databases.

Leave a Comment