Handouts, mailings, e-mails, even letters to clients should carry social media tags. These tags have come to communicate that a company is smart, up-to-date and connected, which builds your credibility even if no one checks out your Facebook page.
But chances are that people will check out your online presence and engage with you. What’s that worth? Plenty! In a world where the average Facebook user has 130 friends, it pays to build an online fan base.