Ohio ad campaign promotes work/life balance for execs — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily
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Ohio ad campaign promotes work/life balance for execs

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in Human Resources

Top executives who work for Ohio-based organizations are telling the rest of the country that living and working in Ohio lets them enjoy a healthy work/life balance.

In Wall Street Journal ads that ran in March, the execs touted Ohio as the “state of perfect balance” and said its “small-town values,” focus on family and education and short commutes have attracted a talented and hard-working workforce, which has helped their companies thrive.

“Top-level executives who have a true work/life balance will perform better at their jobs and the company will only achieve greater success,” says Ed Burghard, executive director of the Ohio Business Development Coalition, which co-sponsored the ad campaign with AEP Ohio, a division of American Electric Power.

You can view the campaign at www.ohiomeansbusiness.com/news/ads.php.

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