That's why everyone who comes in contact with prospective job candidates, from receptionists to hiring managers, must be a super salesperson at times.
Here are some tips to help achieve that:
1. Exude enthusiasm for your job. No one wants to work for a company where people are unhappy. Convey to the candidate what you love about your job, the company and your co-workers. Smile and let your personable side show.
2. Bring in other satisfied workers. Introduce the prospect to other employees who genuinely love their jobs and are good ambassadors of the organization. Select people who are friendly and able to generate the same enthusiasm to others.
3. Get specific. Don't just say, "It's a great place to work." Say what you like about it: the benefits package, the location, friendly co-workers, challenging work, advancement, etc. Point out what sets the organization apart from its competitors.
4. Explain advancement potential. Candidates will want to learn about their chances of moving up. Use examples to make your point. But don't make any promises of advancement; those promises could be legally binding. (See box below.)
5. Don't wait. Subtly sell your organization even during the first meeting with applicants. That way, you can reinforce those points later in the hiring process.