To cultivate ideas, some leaders first create “hot” emotions to stir up attention, motivation, even anger. Then leaders provide rational, “cool” solutions that allow people to act.
Example: The Institute for Healthcare Improvement’s (IHI) “100,000 Lives” campaign (an effort to eliminate 100,000 preventable deaths in U.S. hospitals) kicked off with a stirring speech. A patient-safety activist described how her 18-month-old daughter had died at Johns Hopkins Hospital due to a series of preventable medical errors.
Next, staffers from IHI pressed hospitals to put into place six simple practices that would prevent deaths.