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Robert Bradford’s one great idea

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in Leaders & Managers

Robert Bradford served one term as Massachusetts governor in the 1940s and was not re-elected. But his otherwise-nondescript political career did spawn a memorable program.

In 1947, Bradford spearheaded the “Silent Guest” program, in which people were asked to donate the cash equivalent of one Thanksgiving meal to starving children after World War II.

Today, the Silent Guest program has blossomed into SOS Children’s Villages, which provides homes and nutritious meals to more than 73,000 children in 132 countries.

The lesson: Everyone has a great idea. Your job as leader is to draw it out.

— Adapted from Robert F. Bradford,  Lambert Surhone, Mariam Tennoe & Susan Henssonow, Betascript Publishing.

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