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Is optimization your crutch?

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If you can measure it, you can improve it. You can optimize.

You can optimize a web site for traffic. You can optimize your presentation style to close more sales. You can optimize your sleeping patterns to get more rest in less time.

But think: How much of your energy are you spending on optimization vs. creation?

Best-selling author Seth Godin, a thought leader in marketing and the changing business environment, says, “I worry that a never-ending cycle of optimization can become a crutch, a place to hide when you really should be confronting the endless unknown, not the banal stair step of incremental optimization.”

He points out that while Yahoo was optimizing its home page in 2001, the Google guys were inventing something totally new.

That’s one reason he hasn’t optimized his already-popular blog for traffic.

“I’d rather force myself to improve it by having the guts to write better posts instead,” he said.

— Adapted from "The nonoptimized life," Godin's blog.

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