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Making dollars and sense of small biz

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in Leaders & Managers

Anybody can launch a blog. That’s easy. It’s what you have to say and how you say it that matter.

Anita Campbell was a lawyer for Bell & Howell, a supplier of media electronics for most of the 20th century, whose business spun into oblivion along with overhead projectors and old-fashioned movie cameras. Toward the end of the century, Campbell became a dot-com CEO and now runs a blog at

Although Campbell loved to talk a blue streak about running a small business, nobody outside her small industry network knew her. She wasn’t published and didn’t do much in the way of public speaking.

Still, she knew she had knowledge to offer on small business.

Campbell began consulting, at first to help out friends and later as her livelihood. In 2003, she began blogging about it. Readers came at first in dribbles and then in droves. As her reputation grew, she snagged appearances in print, on radio and at conferences. Now she’s on Facebook and Twitter, too.

Seven years out, Campbell’s blog has generated a large following on radio and through podcasts, as well as via traditional columns in print. Meantime, her web site pulls in ads and sponsorships from her Fortune 500 partners.

Because she’s so obsessed with small business news and trends, Campbell didn’t stand around waiting for somebody to hand her a megaphone. Instead, she went out and got one of her own.

As our old friend William Shakespeare once said: “No profit grows where is no pleasure taken.”

— Adapted from Career Renegade: How to Make a Great Living Doing What You Love, Jonathan Fields, Broadway Books. 

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