Publishing an internal newsletter
Question: I have taken on the task of creating an internal newsletter. We have 14 employees (4 professional engineers, 7 consultants and 3 admin staff) located in 7 different states. Our internal communication is very weak due to workload and the geographical distance. Our company consisted of 5 employees in the same office until 2 years ago. I feel that an e-mailed newsletter would be a good way to communicate with everyone.
I created the first newsletter in Dec 2004. The content varied, with Christmas funnies, a calendar of coming events, family information, a note from the president and a few other things along this line. There wasn’t much response. However, the response I did receive was negative: “The newsletter was not informative.” I spent approximately 3 weeks (on/off) developing the newsletter in Microsoft Publisher. I’m not giving up yet but would appreciate any advise from someone who performs this task. — Tressie Escamilla, Richardson, Tex.