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Say it again, and again

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in Management Training

Should you really have to say something twice to get someone to follow through?

The most effective managers repeat themselves at least once, ­according to Harvard researchers. Some even send three or four redundant communications.

Managers with formal power over others repeat themselves after noticing that others haven’t responded adequately.

But for managers with no formal power, they proactively say the same thing twice. And they get what they’re asking for faster.

One manager, for example, made a request of an employee, then worked on an e-mail for 20 minutes that explained his request again.

Bottom line: Say it again.

— Adapted from “Effective Managers Say the Same Thing Twice (Or More),” Tsedal Neeley and Paul Leonardi, Harvard Business Review magazine.

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