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3 steps to inspiration, the Steve Jobs way

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in Leaders & Managers,Management Training

By Carmine Gallo

As small businesses around the country plan for the rest of the year, many are focused on simply surviving. What’s lost is the big idea.

In 1961, President Kennedy challenged the nation to reach an ambitious goal: land a man on the moon and return him safely by the end of the decade. Although many believed the mission could not be achieved, Kennedy succeeded in changing the narrative.

Instead of dismissing the idea, scientists accepted the challenge and met the deadline. The vision—the big idea—set other ideas in motion.

Your business needs a “moon shot” goal that will fuel its journey for the next decade and inspire your employees, your partners and you.

In my work, I hear plenty of small goals—but few moon shots.“We hope to avoid layoffs” is not a moon shot.

In 1976, Steve Jobs and Steve Wozniak were fiddling with electronics and assembling circuit boards in the spare bedroom at Jobs’ parents’ home in Los ...(register to read more)

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