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With its workaday reputation, LinkedIn is still the go-to social-media site for anyone trying to ramp up a career. Here’s how to best use the web site, according to other professionals:

1. Bulk up your LinkedIn profile. More content, rather than less, will make your profile more likely to come up in searches. List major positions, as well as internships. List all your skills. Relax privacy settings, so anyone can find you.

2. Ask people to vouch for you by writing recommendations. Recommend people you know, and they’ll be inclined to return the favor.

3. Network like crazy. Regular users of LinkedIn say a common newcomer mistake is to limit his or her network.

Krista Canfield, a LinkedIn spokeswoman, says that to reap the social-networking benefits of the site, you need at least 35 connections. (Just make sure those 35 connections don’t drag down your reputation.)

Tip: Deflect unwanted invitations with the Archive button, so no one knows you rejected them.

4. Answer questions with authority and post helpful status updates. For example, Joe Rosenberg, a certified public accountant, recently posted a status update telling people about the deadline for quarterly taxes. By answering questions about tax matters, he estimates he’s received $10,000 to $15,000 in new business.

5. Join groups to hear about cool events for your industry or for the admin profession. Joanna Wiseberg, who launched a stylish handbag business, joined more than a dozen groups related to her field and participated in discussions on them. Wiseberg says the connections allowed others in the industry to discover her and invite her to events in Europe, North America and Asia.

— Adapted from “The Social Network That Gets Down to Business,” Miguel Helft, The New York Times.

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Editor's note September 28, 2011 at 10:24 am

Here is what Guy Kawasaki advises to improve your “indexing” on Linked In.

* to “Improve your Google PageRank”.

“LinkedIn allows you to make your profile information available for search engines to index. Since LinkedIn profiles receive a fairly high PageRank in Google, this is a good way to influence what people see when they search for you.

“To do this, create a public profile and select “Full View.” Also, instead of using the default URL, customize your public profile’s URL to be your actual name. To strengthen the visibility of this page in search engines, use this link in various places on the web> For example, when you comment in a blog, include a link to your profile in your signature.

* your search engine results.

In addition to your name, you can also promote your blog or website to search engines like Google and Yahoo! Your LinkedIn profile allows you to publicize websites. There are a few pre-selected categories like “My Website,” “My Company,” etc.

If you select “Other” you can modify the name of the link. If you’re linking to your personal blog, include your name or descriptive terms in the link, and voila! instant search-engine optimization for your site. To make this work, be sure your public profile setting is set to “Full View.”

Read more: http://blog.guykawasaki.com/2007/01/ten_ways_to_use.html#ixzz1ZFwzPSOD

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