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Going social: Top 10 pitfalls of social media for business

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Millions of companies and entrepreneurs are jumping into the social media world of Twitter, Facebook and LinkedIn only to find their efforts aren’t capturing the results they’d hoped for.

“Like any strategy for growth, social media isn’t foolproof,” and it requires a defined plan, says Barry Libert, author of the new book Social Nation and CEO of Mzinga, a social-media software firm.

“You’ve got to know who your target ‘fan base’ is, where they spend their time online, what sorts of content and programming is valuable and relevant to them, and will foster their continued interest and participation,” says Libert.

Half the battle is knowing which mistakes not to make. Here are the top 10 pitfalls he’s seen companies make:

1. Running a Social Nation like a traditional business. Understand that almost everything you do is a two-way street. You’re not going to prosper if your products and services are designed solely by folks on ...(register to read more)

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