TSA’s new recruiting strategy: pepperoni, mushrooms — Business Management Daily: Free Reports on Human Resources, Employment Law, Office Management, Office Communication, Office Technology and Small Business Tax Business Management Daily
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TSA’s new recruiting strategy: pepperoni, mushrooms

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in Hiring,Human Resources

Transportation Security Administration job ads let potential hires know the federal agency offers “a career where X-ray vision and federal benefits come standard.” Lately, it’s letting them know it on pizza boxes.

The Washington, D.C.-based agency has started paying to post want ads on pizza boxes all around the D.C. metropolitan area. The openings are for security officers to work at Washington Reagan National Airport and Washington-Dulles International Airport.

It also is displaying job ads on gas pumps in the region.

TSA spokesman Greg Soule says the agency traditionally posts ads in subway stations and in newspapers. He said the new pizza box campaign is an effort to reach more applicants.

Contact: Greg Soule, (571) 227-2829.

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