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Entice applicants to beat a path to your door

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in Hiring,Human Resources

The hassle and cost of slogging to work is a big reason that good employees quit. And commuting pains aren't easing: Two-thirds of new jobs are now located in the suburbs, and 40 percent aren't on public transportation routes. That trend is particularly tough on entry-level employees, who may not have a car.

Advice: Approach commuting as a recruiting and retention issue. Follow these ideas to address commuting concerns:

1. Trumpet the fact that your workplace is accessible by public transportation. Tout it in want-ads and applicant interviews. Include bus schedules, subway routes and fare information in orientation packets. Reference less-obvious options, such as shuttles, van pools, car-pool groups and community organizations.

2. Encourage supervisors to tweak work schedules to facilitate car pooling and/or take advantage of off-peak times.

3. Negotiate on behalf of employees for transportation services. Ask customers, suppliers and business associates for discounts on commute-related items, such as auto purchases, car repairs and insurance.

4. Organize other businesses. If your organization is in a mall, office campus or industrial park, join with neighboring businesses to organize a shuttle service or car-pool bulletin board (on-site or online).

Final tip: Consider transportation when hiring. Everything else being equal, an employee with an easy commute is more likely to stay longer.

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