When Ingvar Kamprad founded IKEA in 1943, he didn’t sell furniture. He sold a variety of goods, including wallets and jewelry. Yet, IKEA became a worldwide success at selling simple, inexpensive assemble-it-yourself furniture through a series of shrewd distribution and positioning moves on Kamprad’s part.
Profiles in Leadership
The Navy classified Larry Zeiger 4-F because of his bad eyes. His friends had all joined the service, so he was left behind, wandering aimlessly. The young man wanted to go into broadcasting. Zeiger finally landed a job as a radio disc jockey and a new name five minutes before the show: Larry King.
Nobody argues the fact that Robert McNamara was a genius. The Ford Motor Co. whiz kid who led the Pentagon into the Vietnam War, and the World Bank into unprecedented expansion, solved problems with sheer brains. But McNamara’s flaw may have been that, in a larger sense, he just didn’t “get it.”
Here’s how NASCAR great Mark Martin stays fit as a box of lug nuts. Now in his 50s, he is still faster than most young drivers. His strategies are cleverer, as they were when he won a race in Michigan by conserving fuel and running out of gas only 500 feet before the finish line...
Raised on a pig farm, Dale Carnegie moved to New York City, hoping to become an actor. That failed, as did selling trucks and writing Westerns. What worked? Teaching a class in public speaking at a Harlem YMCA. That class would form the basis of his ideas, methods and glorious self-improvement empire surrounding How to Win Friends and Influence People.
Talk about timing. As the economy tanked, Ellen Kullman, long on the short list of possible chiefs at DuPont, became president on Oct. 1, 2008, and CEO a few months later. As the chemical company’s sales fell, Kullman had to decide what should and shouldn’t change. Organizing the company to respond to these trends, Kullman decided on four principles:
The former president of South Africa who ended apartheid there, Nelson Mandela, has an African first name, Rolihlahla, which translates literally as “pulling down a tree branch.” What that actually means is “troublemaker.” Mandela’s life means many more things: warrior, activist and statesman. Here are his rules of leadership.