“In this economy, you can't afford to trust your web presence to a template-based design," says Daimon Caulk, principal with Modal, Inc. "Sure, you can find templates for verticals, but they say nothing about you. Simply changing the logo, colors and adding text does not make a site right for your specific business or the way you want users to experience you and your business.”
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It is said that people only use 10% of their brains. Are you only using 10% of your office technology? We’ll help you unlock the other 90%.
What keywords bring searchers to your web site? Is Google having any problems accessing your site—and if so, what can you do to make it more search-engine friendly? Find these answers and more with Google Webmaster Tools.
To help an audience tune in to your PowerPoint presentation instead of zoning out, stick to these four cardinal rules from communications coach Carmine Gallo when creating a presentation: 1.Stick to three or four themes. 2.Type should be no smaller than 30 points. 3. Use charts sparingly. 4. Divide the number of minutes you’re allotted to speak by two—that’s how many slides you should have.
Web site templates tank when it comes to search engines, according to a Washington, D.C.-based search marketing guru. Why? Duplicate content and image-based design.
BlackBerrys, iPhones and other smartphones are driving an increase in on-the-go Internet use. That’s part of the reason that local search visibility is so crucial to your business.
Have you avoided Access, Microsoft’s database management application, in favor of Excel? Do you find yourself entering the same data again and again – just so you can use it for multiple purposes? There’s an easier way to manage all this data. This is your golden opportunity to put the power of Access to work for you.
Help a boss avoid “death by PowerPoint” by stealing presentation tips from the famously charismatic CEO of Apple, Steve Jobs. Jobs is a gifted speaker, not necessarily because he was born with talent, but because he sticks to several strategies. Jobs uses presentation software as a tool to visually complement his stories.
Use social media tools to capture innovative ideas directly from customers. Example: Men’s clothing company Bonobos ran a “Tweet4Trunks” campaign via Twitter. For 30 days, the company asked followers one question per day about strategy and new products ...