The most recent Epsilon Email trends and benchmarks study shows average open rates for marketing “e-blasts” is 22.1%, with the average click-through clocked at 6.5%. Unlike many metrics in this economy, these figures are up from a year ago!
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It is said that people only use 10% of their brains. Are you only using 10% of your office technology? We’ll help you unlock the other 90%.
The average person reads 250 words per minute. Looking at your web analytics, determine how long people stay on your site ...
Add a grain of salt to the conventional wisdom that says web sites with the lowest prices win the battle for online shoppers. To truly prosper online, you need to create trust in your brand name. That's why you shouldn't aim to compete online on price alone. To boost your brand's visibility online, follow these four steps:
While some Web 2.0 tools are about socializing and idea-swapping, LinkedIn is the only tool completely devoted to business networking. Nurturing your online presence could lead to job offers, new knowledge or a beefed-up reputation as an expert.
True or false: Employees are either creative or they’re not—creativity isn’t a skill you can teach. False. Managers can play a key role in creating an environment in which employees will want to look for new ideas. Share this article with your supervisors to help tap employee creativity.
Who has the best burger in Boise? Where do locals go for the freshest seafood? ... Here are three online tools for travelers who love to dine out: Twitter, Yelp and Chowhound.
Imagine typing only about half of what you do now. With typing-expansion software, you can turn words you type often into abbreviations. For example, type “t” for “the,” and “ty” for “thank you.” What shorthand did for handwritten note-taking, this software can do for typing.
You need to show Tom how you pull together monthly data, and one of the newly hired assistants needs coaching on some online tools. Here’s an easy way to accomplish both: Screencast-o-Matic lets you create a video from your screen (your “screencast”) and upload it to share.
Internet pioneer Esther Dyson continues to work as a venture capitalist in Eastern Europe and also sits on the board of Yandex, a Russian-language search engine described as the “Google of Russia” even though it started first, in the late 1980s. A few lessons from Yandex:
Reduce the odds that a conversation will bog down when people take things too personally by avoiding statements that begin with “you.” ... Learn how you can add more value at the office by conducting your own “listening tour.”... Stay current on technology by signing up for free e-newsletters. ...