With studies showing 701% ROI for online press releases, this tactic belongs in your marketing plan. Online distribution sites like PRWire and PRWeb offer per-release pricing as low as $80 ...
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It is said that people only use 10% of their brains. Are you only using 10% of your office technology? We’ll help you unlock the other 90%.
You need online passwords for everything. How “tricky” do they need to be in order to be safe? Follow these tips from Microsoft:
Standing out from dozens of other e-mails means having a strong subject line. You can have a longer subject, but make sure you hit the “beef” (buzzword, attention grabber, etc.) within the first 25 characters. Think about that viewing window, too ...
If you need more hyperlinks pointing to your site, try this: Google 20 keywords clients use to find you. Send an e-mail to contacts at those sites explaining the synergies between your services and ask to trade links.
The 10th annual Trust Barometer study conducted by the Edelman PR firm shows that trust in businesses has plummeted. Factor that into your marketing! Besides showcasing “trust” factors like years in business and client testimonials, be more transparent in showing clients your business practices.
You schedule a meeting, then hear of a last-minute schedule conflict. A round of rescheduling e-mails only leads to confusion. Locations change, people forget to show up ... the list of common problems goes on. But if you’re a Microsoft Outlook (2002/2003) user, you can rely on Group Schedule to check schedules, fill out meeting requests and send group e-mails.
Move over, Google. Microsoft grabs tech headlines this month by adding zippy new features to its Internet Explorer browser. Here are four cool tricks that will save time for you and your employees.
The more hyperlinks that point to your web site, the higher up you’ll rank in search engine results. So how popular are you today? The Link Popularity Checker can help you find out, free.
“It’s one thing to keep a crowd engaged for two minutes, but two hours—or more—requires a different set of techniques,” says communications coach Carmine Gallo in BusinessWeek. So if you’re preparing a PowerPoint presentation, remember Gallo’s rules for keeping an audience captivated: