Internet pioneer Esther Dyson continues to work as a venture capitalist in Eastern Europe and also sits on the board of Yandex, a Russian-language search engine described as the “Google of Russia” even though it started first, in the late 1980s. A few lessons from Yandex:
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It is said that people only use 10% of their brains. Are you only using 10% of your office technology? We’ll help you unlock the other 90%.
Reduce the odds that a conversation will bog down when people take things too personally by avoiding statements that begin with “you.” ... Learn how you can add more value at the office by conducting your own “listening tour.”... Stay current on technology by signing up for free e-newsletters. ...
“The core of leadership is intentional influence,” says Tim Tassopoulos, Chick-fil-A's COO. He knows that his success depends on whether his employees behave in ways that improve results. How do leaders influence behavior change?
A strong image can help businesses survive a weak economy. Could your web site, logo or other “brand” ambassador use polishing? Don’t let the price stop you!
With studies showing 701% ROI for online press releases, this tactic belongs in your marketing plan. Online distribution sites like PRWire and PRWeb offer per-release pricing as low as $80 ...
You need online passwords for everything. How “tricky” do they need to be in order to be safe? Follow these tips from Microsoft:
Standing out from dozens of other e-mails means having a strong subject line. You can have a longer subject, but make sure you hit the “beef” (buzzword, attention grabber, etc.) within the first 25 characters. Think about that viewing window, too ...
If you need more hyperlinks pointing to your site, try this: Google 20 keywords clients use to find you. Send an e-mail to contacts at those sites explaining the synergies between your services and ask to trade links.
The 10th annual Trust Barometer study conducted by the Edelman PR firm shows that trust in businesses has plummeted. Factor that into your marketing! Besides showcasing “trust” factors like years in business and client testimonials, be more transparent in showing clients your business practices.