1. Place a strong emphasis on benefits. Say you sell skin-care products. You need to highlight the benefit to the customer (younger-looking skin) rather than the features (it contains 12 different moisturizers).
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If you're planning to do more instant messaging (IM) as a way to avoid your spam-clogged e-mail system, take note: IM spam—or "spim," as it's being called—is growing like wildfire.
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Starting this year, the federal government offers a single Internet portal for small businesses that want to do business with the government. The result: You'll have an easier time registering as a contractor and marketing your goods and services to the government.
The tidal wave of junk e-mail has prompted Internet service providers (ISP) and business owners to erect stronger spam filters, meant to block out spam and allow legitimate messages in.
You know that some employees slack off at work by cruising the Web. But did you know that some Web sites actively encourage it—and give users ways to deceive their bosses?
Rather than just hoping your company's Web address will appear at the top of customers' search-engine listings, spend a few dollars to make sure it happens.
If your company sends commercial e-mail ads to customers or clients, pay attention to the feds' new effort to stop junk e-mail.
A free Web site, www.iship.com, lets you comparison-shop online for the lowest shipping costs.
President Bush signed legislation last month that expands to all 50 states a program that allows employers to go online to verify new hires' Social Security numbers or alien ID numbers for I-9 purposes.