According to the latest MarketingSherpa B2B Marketing Benchmark Survey, the web site no longer is just a spoke in the marketing mix wheel. Instead, it has become “the hub of marketing strategy … the primary point of contact with prospects and customers.”
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Managing the stream of email that gathers in your inbox every day can feel like an impossible task. Slim down your filing system into this “trusted trio” of action-based folders.
Question: “I’m always looking for time-savers. What are your favorite keyboard shortcuts that you use every day?” – CN
Usually Google gets all the attention for its latest, online tools. But recently, Microsoft grabbed the headlines for adding zippy new features to Internet Explorer. Here are four IE (version 8) features to save you time:
“In this economy, you can't afford to trust your web presence to a template-based design," says Daimon Caulk, principal with Modal, Inc. "Sure, you can find templates for verticals, but they say nothing about you. Simply changing the logo, colors and adding text does not make a site right for your specific business or the way you want users to experience you and your business.”
What keywords bring searchers to your web site? Is Google having any problems accessing your site—and if so, what can you do to make it more search-engine friendly? Find these answers and more with Google Webmaster Tools.
To help an audience tune in to your PowerPoint presentation instead of zoning out, stick to these four cardinal rules from communications coach Carmine Gallo when creating a presentation: 1.Stick to three or four themes. 2.Type should be no smaller than 30 points. 3. Use charts sparingly. 4. Divide the number of minutes you’re allotted to speak by two—that’s how many slides you should have.
Web site templates tank when it comes to search engines, according to a Washington, D.C.-based search marketing guru. Why? Duplicate content and image-based design.
BlackBerrys, iPhones and other smartphones are driving an increase in on-the-go Internet use. That’s part of the reason that local search visibility is so crucial to your business.