Think for a second: Has the money you’ve spent on marketing grown your business this year? If not, it’s time to make changes in your 2010 marketing plans. No matter what type of marketing you use—e-mail, direct mail, ads, Internet, word-of-mouth—here are five simple changes guaranteed to boost results and revenue:
Don’t just be a boss — be a leader. Maximize your leadership skills in the five most crucial areas: decision making, executive coaching, leadership training, strategic management and understanding your leadership style.
Situational leadership changes depending on the type of leadership (direction and support) each of your employee’s needs. Emotional leadership is based more on the theory of emotional intelligences and relates to the situation at hand.
Access more articles, tools and advice on maximizing your leadership skills.
In my presentations and group coaching, I’m fond of quoting Charles de Gaulle’s observation that “The cemeteries are full of indispensable men.” Chairman of the Federal Reserve Ben Bernanke may be the exception to de Gaulle’s rule.
First, set aside the stereotype that the federal bureaucracy is inherently dysfunctional. Sure, it’s got plenty of faults. But Uncle Sam’s best-run agencies can actually teach private-sector employers a thing or two about HR. Here are eight lessons employers can learn from the biennial agency-by-agency ranking of federal employers:
Despite a two-year rise in job satisfaction between 2006 and 2008, about 212,000 federal workers consistently gave lower ratings than private-sector workers on their supervisors’ leadership skills, openness and willingness to help employees advance.
Don’t depend on comprehensive health care reform to significantly cut the cost of the health insurance benefits you provide to employees. Many of America’s best companies have found that a few best practices do a remarkably good job of improving employee health and controlling health care expenses. Here are some of the best practices in health benefits used by America’s best employers.
Advertising titan David Ogilvy, who died a decade ago this year, sent these thoughts scrawled in a note to a business reporter in 1991: "Our founding fathers referred to life, liberty and the pursuit of happiness. Profit didn’t enter into it" ...
Set aside any notions you might have that the federal bureaucracy is inherently dysfunctional. In fact, Uncle Sam’s best agencies have a thing or two to teach private-sector employers. Here are eight lessons employers can learn from the biennial agency-by-agency ranking of federal employers by the Partnership for Public Service and American University’s Institute for the Study of Public Policy Implementation.
How did Martin Luther King Jr.—and others great leaders, past and present—help the co-founder of Honest Tea? Seth Goldman found he had no sounding board. Here’s what he did when the Aspen Institute chose him for a leadership program—and what you can re-create: