Business Writing That Gets Results

Many employers today complain that their employees have poor written skills.

Do you sometimes struggle to write clearly and concisely? Do you spend far too much time organizing your thoughts? And do the recipients of your communication sometimes think, huh? Business Writing That Gets Results may just be the answer.

Whether it’s a proposal, status report, announcement, or even a simple response to an email from a co-worker, one thing all good writing has in common is that it connects with the person who’s reading it. Conciseness simply means using fewer words and shorter sentences. Clarity means using words that are familiar to the reader and phrases that lead the reader from one thought to the next. Organization means writing in such a way that the reader can easily recognize the writer’s train of thought.

In this 75-minute recording, Fred Kniggendorf, Ph.D., will give you a hands-on road map for improving your writing and getting ahead. You’ll learn:

• How transitional words and phrases are like the “turn signals” of your writing
• What you can learn from “junk mail” about making your writing more conversational-sounding
• A refresher on active voice and passive voice, and tips for when to use each
• How to create a “swipe file” of good writing examples
• A formula you can use to gauge the readability of your writing
• How a simple template can help you determine the purpose of your writing and help you stay focused
• Examples of outdated business writing expressions.  Are you guilty of using them?
• Leading your reader from one thought to the next with “Theme/Rheme” relationships
• BONUS: Guidelines for writing effective emails and 6 types of business correspondence
• And much, much more

Strong business writing is essential to your future. Let Business Writing That Gets Results take your writing (and your career) to the next level.

Sincerely,

Pat DiDomenico, Editorial Director
Business Management Daily

P.S. Your satisfaction is unconditionally guaranteed. If Business Writing That Gets Results fails to meet your needs, we will refund every penny you paid—no hassles, no questions asked.

About Your Speaker:

Fred Kniggendorf, Ph.D., is a training and adult education consultant. He has more than 30 years’ experience in business and manufacturing, primarily in the areas of management, customer service, training, and business writing with U.S. Steel, the American Management Association, and, most recently, as president of Gravyloaf, L.L.C. He is a sought-after speaker at conferences and on-site corporate training courses, and has travelled extensively throughout the United States and abroad facilitating training courses for a wide variety of clients.