7 Strategies for Creating E-Newsletters That Get Results
Have you been tasked with creating your company’s electronic newsletter? Do you know how to create a newsletter that gets opened and keeps your readers engaged?
Effective newsletters take a little thought and effort, but the results are worth it! This educational session will provide you with valuable information on creating successful e-newsletters for your organization that inform and engage participants.
7 Strategies for Creating E-Newsletters That Get Results shows you all the nuts and bolts, including:
The anatomy of an effective e-newsletter. From a catchy subject line to dynamic content, building an informative and interesting newsletter can be a challenging task. The first strategy outlines the elements necessary to create an e-newsletter that people will actually open.
E-newsletter content creation. A successful e-newsletter includes informative and interesting content that encourages readers to learn more about the company, purchase products/services, and engage with the company online and in person. We’ll explain the types of content to consider for an e-newsletter, as well as guidelines on the length and subject matter.
E-newsletter design elements. Whether your newsletter is a simple text email or a more complex format, such as HTML, the design and layout needs to be eye-catching and, more importantly, readable. This section will explain some design options for e-newsletters.
Distribution channels for e-newsletters. There are a variety of avenues for disseminating newsletters to your readers — from sending a plain text email to utilizing online platforms (such as MailChimp or Constant Contact). We will highlight popular and easy-to-use methods for sending out e-newsletters, as well as the benefits and drawbacks of each.
Email aggregators. A newsletter is completely useless if nobody’s going to read it. You'll discover effective ways to collect viable emails and build a captive readership.
The ROI of e-newsletters. Any business or organization can benefit from sending out an e-newsletter, but it has benefits for the creator, too. This section will discuss some of these benefits and why they’re important to organizations and professionals.
Make your e-newsletter a must-read. There’s no sure-fire recipe for the perfect e-newsletter. Sometimes getting people to read is a matter of trial and error. This section will give participants some insights on how to gauge the effectiveness and readability of their e-newsletter, including soliciting reader feedback, seeking professional advice, or surveying subscribers.
7 Strategies for Creating E-Newsletters That Get Results wraps up by sharing some of the common e-newsletter mistakes companies make. Sending out a newsletter on the weekend or, worse yet, a holiday is like asking for it to go straight to the trash. People spend a lot of time and energy working on their e-newsletters only to have them end up in recipients’ trash or spam folders. Find out some common e-newsletter mistakes and how to avoid them.
Mary Ellen Slayter Editor, Administrative Professional Today
P.S. Your satisfaction is unconditionally guaranteed. If 7 Strategies for Creating E-Newsletters That Get Resultsfails to meet your needs, we will refund every penny you paid — no hassles, no questions asked.
Hear a Free 90-Second Clip of 7 Strategies for Creating E-Newsletters That Get Results from Julie Perrine:
About Your Speaker:
Julie Perrine, CAP-OM, is an administrative expert, trainer, motivational speaker, and author. She is the founder and CEO of All Things Admin, a company dedicated to developing and providing breakthrough products, training, mentoring, and resources for administrative professionals worldwide. Julie has more than 20 years of experience in the administrative profession spanning several industries and serving in corporate and startup settings.
Who Should Listen:
Supervisors and managers
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