Business Communication Toolkit: Volume 2, Verbal Communication

 

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Business Communication Toolkit, Vol 2

Because what you say and how you say it have a big impact on your career.

Want to ace your presentations, from briefings to staff meetings to formal speeches? Follow the simple, step-by-step advice in the Business Communication Toolkit: Vol. 2, Verbal Communication – Guide to Improving Your Presentations to Groups Large and Small.

Available as a PDF download or printed document, this 40-page guide helps you craft the perfect presentation, from an opening that grabs your audience to a closing that inspires action. You'll even learn how to make PowerPoint work with your speech, not against it.

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Dear Colleague:

Does making a presentation fill you with dread?

You’re not alone. Many people say speaking to a group is their greatest fear – even scarier than death. If they were at a funeral, they’d rather be lying in the coffin than giving the eulogy!

But you can’t avoid speaking to groups. The more successful you become, the more you’re called upon to present information … persuade others … inspire action. So why not turn speaking from a frightening chore into a showcase of your skill?
The secret to a great presentation is great preparation – knowing what you’ll say, how you’ll say it and what you want to accomplish – followed up with great delivery. Easier said than done? No, easily done and said, thanks to the Business Communication Toolkit: Vol. 2, Verbal Communication.
In 40 quick pages, this concise but complete resource helps even the most nervous speaker make presentations like a pro. It shows you the sure route to success … how to research and write your presentation … and the key to building self-confidence.

You also get specific tips on the three different kinds of presentations you’re likely to make in the course of business:
  • 5-minute briefings in small conference rooms. Yes, the audience is small, but it feels like there’s a big spotlight on you – and indeed there is. Important people need important information and they want it fast. The Toolkit will help you deliver.
  • Presentations to small groups. You’re speaking to as many as 25 people, for several minutes or even the better part of an hour. You have a chance to bond with your audience and make a lasting impression. The Toolkit will help you make the most of it.
  • Major addresses to large audiences. Congratulations! You’re at the front of the ballroom, on the podium, at the lectern. Now what? Moments after you begin to speak, your audience either will know they’re about to hear something special, or will start looking at their watches. The Toolkit will help you be a star.
Help me ace my next presentation.
checkbox Yes, send the Business Communication Toolkit: Vol. 2, Verbal Communication so I can improve all my presentations. There's no risk with your no-questions-asked, money-back guarantee.
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All presentations share basic requirements: Good organization. Solid research. A confident presenter. Let the Business Communication Toolkit: Vol. 2, Verbal Communication put you on the right track.

No matter what size audience you’re addressing, or how long your presentation will be, you need to master certain fundamentals. The first three sections of the Toolkit make sure you know where you’re going and how to get there. Contents include:

The Right Road Map to Success
  • Identify your goal. The Toolkit shows you how to reduce your goal to one powerful sentence.
  • Organize your thoughts. No more scribbling on a napkin. We’ll show you the secret of “threes” and teach you the fudge principle.
  • Prepare anecdotes. Your audience may forget specific points, but they’ll remember an engaging story.
  • Pick the best evidence. Facts, statistics, testimonials, direct observation – they all have their place.
  • Open and close with a bang. What to do, and what not to do. A strong opening is no joke – literally, don’t tell a joke. You’ll risk opening with a thud. Better to use a challenge, promise or mystery.
Effective Ways to Research and Write Your Presentation
  • Learn in the audience. When you hear someone else make a presentation, take notes on the content and style. The Toolkit gives you specifics to look for.
  • Uncover information gems, not just cold facts. Make sure your info passes the CAR test. (We’ll tell you what it stands for.)
  • Write for the listener. Seems like a no-brainer, so why doesn’t everyone do it? Our checklist makes sure you keep the audience in mind. Plus: the perils of ad-libbing.
  • Cadence counts. Good speaking has a rhythm. We’ll help you find it.
  • Plain English, please. Beware of technical terms and jargon. Don’t make your audience translate your speech into English – that’s your job.
PLUS: 10 rules presenters should follow. If you do nothing else, tape this page to your wall, do what it says, and your presentation will soar.

The Key to Building Self-Confidence: Practice
  • Memorization vs. planned improv. You want to know your speech, but not memorize it. Have some items you can drop in as needed, too.
  • Video exercise: talk it out. Don’t just video the speech, video your preparation for the speech. Ask yourself questions like, “What’s the one big idea I want everyone to come away with?”
  • Rehearse how to woo a tough audience. Find areas of agreement. Ask a friend to heckle you in practice. Learn to keep your cool.
Help me ace my next presentation.
checkbox Yes, send the Business Communication Toolkit: Vol. 2, Verbal Communication so I can improve all my presentations. There's no risk with your no-questions-asked, money-back guarantee.
Help me boost my skills. Send the Toolkit.
We respect your privacy.
The Business Communication Toolkit: Vol. 2 also helps you tailor your presentation to your audience. From conference room to ballroom, this is your time to shine.

After helping you master presentation basics, the Business Communication Toolkit: Vol. 2 gets down to business by exploring the three main types of presentations you’re most likely to make. Contents include:

5-Minute Briefings: Making Them Clear and Concise
  • Follow a 5-sentence road map. How to keep a briefing brief, from premise to conclusion.
  • Use the COOL format for complex topics. The ideal way to cut complicated briefings down to size.
  • Engage with eye contact. Always important, but avoid “rabbit eyes.”
Presenting to Small Groups: Allow Interaction
  • Take questions in stride. The upside and downside of taking questions throughout your talk. Should you wait until the end? The Toolkit helps you decide.
  • How to field questions: 5 tips. For example, if you don’t know the answer, feel free to admit that. Avoid improvising – it sounds fishy. Plus: How to silence pontificators, stall with a survey, and more.
Addressing Large Audiences: Get Them Involved
  • 10 key questions before taking the stage. From “Why did this group invite me to speak?” to “What’s off-limits?”
  • Rise to the challenge. How to deal with the physical distance from your audience, use a microphone, prevent whisperers and walk-outs.
  • Show you know the audience. Appeal to universal experiences, cite demographic data, share field research. Hint: Avoid asking for a show of hands to get feedback. Know, don’t ask.
  • Make allies in the back row. Look at folks in the rear seats. Speak to them. Make sure they don’t tune out.
  • Design visuals to enhance your presentation. Make your presentation come alive – instead of putting people to sleep by “getting through the slides,” or exhausting your audience with sensory overload. (The appendix is all about this key topic. Keep reading…)
Help me ace my next presentation.
checkbox Yes, send the Business Communication Toolkit: Vol. 2, Verbal Communication so I can improve all my presentations. There's no risk with your no-questions-asked, money-back guarantee.
Help me boost my skills. Send the Toolkit.
We respect your privacy.
Even more value! The Business Communication Toolkit: Vol. 2 also helps you enhance your presentations with PowerPoint.

Do you have to be tech whiz or graphic designer to create a knock-’em-dead PowerPoint presentation? Not at all.

For one thing, knocking ’em dead with PowerPoint is not your goal. You want to complement what you say – it’s your presentation, not the software’s. That’s why the Toolkit gives you an appendix with:

10 PowerPoint Tips to Enhance Presentations
  1. PowerPoint secrets from Steve Jobs. Advice from a true visionary.

  2. Spotlight the presenter, not the slides. Know the difference between slides and handouts, too.

  3. Creating effective bullet animation. Detailed instructions, right down to where you click.

  4. 5 shortcuts to build better presentations. Such as how to duplicate objects.

  5. Turn your presentation into a PowerPoint movie. Step by step, with screen captures.

  6. Building presentations by the numbers. How many slides, how many words per slide, etc.

  7. Add oomph to presentations with software. Twitter tools, real time surveys, and 12 million stock images.

  8. Questions to ask yourself. Starting with, “Can I read/see from the worst seat in the house?”

  9. Cardinal rules to follow. Such as using charts sparingly

  10. Giving an old (ugly) presentation a makeover. Reformatting without losing content.
These days, people expect good graphics with presentations. Even if you’re the world’s greatest speaker, the PowerPoint appendix alone is worth the cost of the Toolkit.

Of course, most of us do need help with verbal presentations, and that’s the main thrust of the Business Communication Toolkit: Vol. 2.
Imagine the day before your presentation. Instead of feeling dread, you’ll simply review your outline … know you’ve crafted a tight presentation … focus on the audience’s needs … and visualize a rousing ovation. Top speakers think like winners. And now it’s your turn to join them.
I’ve experienced challenges as a presenter myself – haven’t we all? But there’s no running away. Verbal communication skills are a must to get senior executives to notice you … command respect from your peers and staff … and earn the credit you deserve.

Let me be the first to congratulate you. You’re about to join an exclusive group: the articulate, confident leaders who rise to the top.

Sincerely,



Phillip A. Ash
Publisher
Help me ace my next presentation.
checkbox Yes, send the Business Communication Toolkit: Vol. 2, Verbal Communication so I can improve all my presentations. There's no risk with your no-questions-asked, money-back guarantee.
Help me boost my skills. Send the Toolkit.
We respect your privacy.
P.S. Want your writing to be as powerful as your speaking? Get the Business Communication Toolkit: Vol. 1, Written Communication. It will help you improve everything you write, from emails that need to make the right impression to proposals that can make or break deals – and careers. Order now.


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