Is it important to communicate well in writing? Only if you want to succeed …
Here's an easy way to improve everything you write, from emails that need to make the right impression to proposals that can make or break deals – and careers. Simply follow the guidelines in Business Communication Toolkit: Vol. 1, Written Communication – Your Guide to Professional Editing, Proofreading and Grammar.
This handy guide gives you all the tools you need to create polished documents, develop a style manual for your organization, proofread to perfection and avoid grammar and word usage errors.
When it comes to business writing, you’re on your own.
There’s no dictating to a secretary who knows the proper style to use and all the rules of grammar to follow, who types up your memo or letter or report, and all you have to do is sign it. Those days are long gone.
Now you’re the writer. From the dozens of emails you send every day, to in house reports that are scrutinized by your bosses and peers, to proposals that must make the right impression on potential clients, your written communications need to be appropriate, clear and error-free. And it’s up to you to make them that way.
Does it seem like an overwhelming task? It needn’t be. Not when you have the Business Communication Toolkit: Vol. 1 handy. This comprehensive yet concise guide is indexed for quick reference. With the toolkit at your side, you won’t be on your own any longer.
Why do we call it a toolkit? Because it contains not one but three sets of tools designed to be used every day, just like your word-processing software:
When your business documents appear polished, so do you. Let the Business Communication Toolkit help you put your best word forward.
Has business writing become more conversational and less stilted than in the past? Absolutely, and for the better. But you can’t just follow the conventional advice to “write like you talk.” There are still rules to follow.
Part I of the toolkit, Creating Polished Business Documents, will help you become a better all-around writer – not for its own sake, but so you can communicate better. Topics include:
Part II of the Business Communication Toolkit helps you create a style guide and proofread your writing. Because when your writing is consistent, and you get the little things right, your reader can focus on the big picture: what you’re saying.
Does your organization have a style guide? It should. That way, instead of using some combination of “old school” grammar, “new” grammar and everyone’s individual grammar, your people will be on the same page. Not only for internal communications, but also so your organization can present one face to the outside world.
Whether you create the guide yourself or assign the task to someone else, Part II of the toolkit, Developing a Style Guide, makes it easy, from where to start (ask colleagues about frequent problems) … to what elements to cover (such as departures from established style) … to how to subdivide your guide (abbreviations, capitalization, etc.).
Once you’ve nailed down your style, you’ll want to begin Proofreading With Perfection, also included in Part II. You’ll learn:
The Business Communication Toolkit has yet another powerful tool for you: a special section with 21 red flags to help you avoid some of the most common errors in communications.
Spell-check won’t catch them, and they’re often missed in proofreading. They’re the Grammar and Word Usage Errors you’ll find in Part III of the Business Communication Toolkit. These all-too-common red flags include:
Adverse/averse • affect/effect • amount/number; fewer/less • composed of/comprise • could of/could have • feel bad/feel badly • irregardless/regardless • lay/lie • that/which • unique (hint: there are no degrees of uniqueness) • and 11 more.
Many people have been using such words erroneously since grade school. They can derail the meaning of your message, not to mention your professionalism. But there’s no need to feel bad about it. Simply use the Business Communication Toolkit to stop writing badly.
Whether you want to avoid errors or become a better writer – or both – the Business Communication Toolkit will be your powerful ally, always ready to help you proofread your work, maintain a consistent style and polish your documents so your audience understands your message on first reading. It’s a lot easier to be persuasive when you’re clear and concise!
Remember, the Business Communication Toolkit: Vol. 1 is really three powerful sets of tools, all for one low price – as you’ll discover when you click to order. Remember, too, you have absolutely no risk. Our 100% money-back guarantee is unconditional, with no questions asked.
I urge you take advantage of this opportunity now. Your next written communication will be the better for it.
Phillip A. Ash
P.S. Want your speaking to be as powerful as your writing? Get the Business Communication Toolkit: Vol. 2, Verbal Communication – Guide to Improving Your Presentations to Groups Large and Small. It will help you ace all your presentations, from briefings to staff meetings to formal speeches. Order now.