Dear Colleague:

Tell me if this sounds familiar: You’ve come up with an idea that will save your organization tons of money, or rake in the profits, or revolutionize the way people work. You spend hours, or even days, developing a presentation to wow the higher-ups and convince them to put your plans into action. But when the time comes to present your ideas, your audience isn’t impressed. Maybe they aren’t even listening.

Or maybe your idea doesn’t even get out of the starting gate. You don’t know how to develop it beyond just a concept, so it dies before it can really be born. Maybe you just don’t know whom to share your idea with, or the first step to making it a reality.

Your problem doesn’t lie with your idea. It’s the way you’re presenting it – or possibly the fact that you don’t know how to present it. If you can’t sell your ideas, what good are they? And if you’re not selling them to the right people, they’ll never get off the ground. But with The Art of Selling Your Ideas to guide you, you’ll make every pitch a grand slam.

The Art of Selling Your Ideas, available exclusively through download from our web site, is full of easy-to-implement tips and strategies you can start using immediately to organize, nurture and implement your ideas. In the first section, we’ll help you generate ideas by the dozens, and make sure none of them falls through the cracks. In the second section, you’ll discover how to adapt your ideas for different audiences … get others to support your initiatives … and turn them into successful realities.

You’ll learn:

• Why index cards are your best tool for organization and coordination
• How to overcome objections to your ideas
• Why sharing ideas – or even giving them away – can help your career
• Why it pays to keep an eye on the competition and your company’s trends and culture
• How to tailor your pitch to get the response you want
• Why the right timing and audience are so important
• How to bring about success by thinking politically
• The difference between pitching an idea to a group and giving a speech or presentation
• How your voice and body language can improve your communication
• And much more!

The Art of Selling Your Ideas also includes a checklist to consider when formulating your pitch … examples of everyday ideas that sprouted into something big … and lessons from seasoned salesman Kenneth Dobrer. The strategies you’ll learn will propel you to new levels of success.

They key to selling your idea is to keep in mind the central benefit to your audience. That is what will make or break your sale. If this point gets lost, your idea won’t get approved – no matter how strategically you’ve packaged it. Our web exclusive will help you make that package irresistible.

Table of Contents

Part I: How to Generate Great Ideas by the           Dozens    1. An Idea-Generating System That Really           Works      Implement the two-day process      Get started now      Curiosity kills cats, not ideas      Keep track of it all      The associative technique      A four-part system for generating great ideas    2. Brainstorm Your Way to Ideas      Finding suitable partners      Brainstorming collaboratively      Brainstorming by yourself    3. Using Others’ Ideas Fairly and to Best           Advantage      The ground rules      What the secretary did    4. The Added Value of Great Ideas in Today’s           Fast-Changing Business Climate      One step ahead of the trends Part II: How to Sell All Your Great Ideas    5. Know Your Audience      Factors to consider    6. Tailor Your Idea to Your Target Person      Research before you pitch      One idea, many ‘positionings’    7. Win-Win Negotiating and Beyond      Beyond the simple win-win      Purely political win-wins

8. Pitch Your Idea to a Group      Steps to success      Pave the way      Good oral presentations    9. Overcome Objections      A special word about indifference      Clearing the hurdles      Beating the strongest objection of all    10. Sell Ideas to Your Staff      Leading your staff      Building support      Delegating ideas as assignments      The selling process    11. Lessons From a Master Salesperson    12. No Linchpin, No Sale      Make it work for you      When your prospect still doesn’t see the benefit      Key benefits for today’s business environment    13. Plug Into Body Language      Your style and choice of words      Your voice      Small talk counts big    14. Sell Your Ideas in Writing      Putting it on paper    15. The Art of Selling Risky Ideas      Who will share the risk?      Putting risk in perspective    16. Building on Success      Long-range goals make the difference      Selling ideas as part of a process    17. Four Easy Ways to Get Started Now

Don’t let your accomplishments go unnoticed! When you effectively sell your ideas, you’ll earn a reputation as someone who can develop, implement and get results with new initiatives. Then your audience is sure to listen every time you present a new idea. Download The Art of Selling Your Ideas today and see your ideas come to life!


Sincerely,



Phillip A. Ash
Publisher

P.S. Remember, there’s absolutely no risk. If you don’t see how you can sell any idea to anyone, we’ll refund your entire purchase price – no questions asked – and you’ll have no further obligation.

P.P.S. The longer you wait to put your ideas into action, the harder it is to make them work. So why not get started now? Download The Art of Selling Your Ideas and put yourself on the road to success!