The Truth About Leadership

 

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The Truth About Leadership

What makes great leaders tick – and how can you learn their secrets?

The question isn't whether great leaders are made or born. It's what makes great leaders so great.

With The Truth About Leadership, you'll discover The Seven Pillars of Great Leadership and set yourself apart from all other leaders.

checkbox Yes! Rush me The Truth About Leadership. I understand that I can review my copy risk-free. And if I don't immediately see how I can discover the keys to improving my leadership skills, you'll refund my entire purchase price. No questions asked, and I'll have no further obligation. On that basis, here's my order.
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Dear Colleague:
Are great leaders made or born? That’s a question people have asked for centuries. And while there’s no consensus on the answer, most leadership experts agree that there are several key traits most great leaders share.

As the publishers of Executive Leadership – the leading newsletter on developing leadership skills – we’re often asked what makes great leaders great. And over the years, we’ve observed that certain qualities stand out that spell the difference between true leaders and the rest of the pack.

Through our research, we’ve identified what we call The Seven Pillars of Great Leadership. And we’ve compiled them in a single resource for you: one that separates battle-tested techniques and strategies from speculation and folklore.
Not everyone can be a great leader. It's time to set yourself apart from others by unlocking the secrets of leadership success.
checkbox Being great means knowing the unique skills winning leaders possess. I'll discover them all in The Truth About Leadership.
Yes! I want to get an edge on my competition.
We respect your privacy.
Successful leaders combine many unique skills. And that’s why The Truth About Leadership is a unique combination of step-by-step processes, case studies and inspiring quotes from some of America’s top executives.

The Truth About Leadership does more than help you develop the skills that make good executives great, and great executives legendary. This concise, 65-page volume also shows you the best way to communicate your vision and strategy with everyone, from the loading dock to the executive suite.

You’ll discover:
  • Words that explain AND inspire
  • Keys to successful delegation
  • The value of role-playing
  • How to become a “knower-learner”
  • Techniques to push your managers toward innovating
  • Six principles to boost your persuasive powers
  • The three fatal networking mistakes
  • Tricks to turn the tables during a negotiation
  • Motivating tactics to avoid like the plague
  • Warning signs of change at the top
  • And much more!
Not everyone can be a great leader. It's time to set yourself apart from others by unlocking the secrets of leadership success.
checkbox Being great means knowing the unique skills winning leaders possess. I'll discover them all in The Truth About Leadership.
Yes! I want to get an edge on my competition.
We respect your privacy.
Armed with The Truth About Leadership, you’ll hone your strengths, reduce your weaknesses and propel yourself (and your career) to heights you’ve only dreamed of before.

TABLE OF CONTENTS
Introduction: What It Takes to Lead
New challenges for leaders: Faster change, volatility

1. Communicating: Promote an Open, Candid Culture
‘Coaching up’ to create a candid culture
Talk like a leader
Choose words that inspire
Image- vs. concept-based words
How leaders get the scoop
Boost your confidence
Wield influence fore and aft
To promote cooperation, rein in your ego
In a crisis, don’t just manage—lead through it
Ways to communicate new strategies

2. Decision-Making: Follow the Process, Step by Step
Ask questions first
Beware of overconfidence
Balance speed with quality
Don’t overdo on analysis
Think, see or do?
When delay is desirable
Role-play toward more accurate predictions
Use scenario planning to combat uncertainty
When delay is desirable
Consider business-intelligence tools

3. Envisioning: Focus on Strategy, Analysis
Back to basics
Convey organization’s essence with ‘strategic principles’
Competitive intelligence pays – when you get it right
Become a knower-learner
Leading through change and loss
Delegate to maintain your vision
Quiz: Are you ready to delegate?
Try a ‘don’t’ list

4. Innovating: A Matter of Survival in Good Times and Bad
Beef up brainstorming sessions
Push hard for innovation to overcome managers’ doubts
Don’t be a slave to originality
Fill in the blanks to test product viability
How to spot trends
Adapt marketing strategies to create opportunities
It’s up to the leader to create the right team
Let employees help find solutions
Consider AI tools to spur innovation
Ways to take on a titan

5. Motivating: Refine Your Style to Inspire Trust
Power up your persuasive skills
Avoid these tactics
Apply 6 principles to boost your persuasive powers
Track the success of incentive programs
Spend your time where it counts
Celebrate big ideas – even when they flop
Increase visibility to show you care
Simplify meetings to stir creativity
Burn bridges to get buy-in

6. Negotiating: Use Your Wits, Not Your Authority
Top 20 do’s and don’ts of negotiating
Take control before negotiation begins
Slice and dice your way to a deal
Admit your weaknesses to overcome them
Be wary of e-mail negotiations
Playing hardball
Know when to walk away ...

7. Advancing Your Career: Network and Play ‘What If?’
3 networking mistakes to avoid
Target companies for networking contacts
Play ‘what if?’ to assess your career
Look to nonprofits for board experience
Stay alert to signs of corporate dysfunction
Consider strategic alternatives
Avoid these career-killer moves
Learn how to be prudently paranoid
Your boss is dumped. Now what?

There may not be agreement on whether great leaders are made or born. But you can discover – and gain – the traits that make great leaders great. Stay ahead of your competition with The Seven Pillars of Great Leadership. Order The Truth About Leadership today!


Sincerely,



Phillip A. Ash
Publisher
Not everyone can be a great leader. It's time to set yourself apart from others by unlocking the secrets of leadership success.
checkbox Being great means knowing the unique skills winning leaders possess. I'll discover them all in The Truth About Leadership.
Yes! I want to get an edge on my competition.
We respect your privacy. 
P.S. Remember, there’s absolutely no risk. If you don’t see how you can discover the keys to improving your leadership skills, we’ll refund your entire purchase price – no questions asked – and you’ll have no further obligation.
P.P.S. The steps to becoming a successful leader are within your reach. When you know what they are, you’ll go further in your career than you ever imagined. Get your copy now!