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Mastering Business Series

Are You “Expendable”?

Top-notch business skills are the secret
to staying employed through the recession

checkbox Yes! Rush me the four-volume Mastering Business series, plus a free gift. I understand that I can review my purchase risk-free. If I don’t immediately secure my current position and then experience a major surge of career success within one year – you’ll refund my entire purchase price. No questions asked, and I’ll have no further obligation. On that basis, here’s my order.
Yes! I want job security now and greater achievement in all the years to come
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Dear Still-Employed Professional,

If you’re tossing and turning at night with job worries, you’re not alone. Thirty-six percent of people questioned in a CNN/Opinion Research Corp. survey said “unemployment is the most important economic issue facing the country today.”

CNN polling director Keating Holland reports, “Many see layoffs in the future at their workplace, and they aren't confident that other good jobs are out there.” 

To dodge that pink slip, career consultant Jodi Glickman Brown suggests that workers develop themselves “in a smart and savvy way. Volunteer for projects involving subject matter and skill sets that aren't necessarily in your background,” she suggests. “Expand your skills, and make yourself more valuable to your current employer – and your next one.”

In that spirit, we at Business Management Daily are offering you an unprecedented opportunity to reinforce your current business skills and develop your expertise in ways that will quickly lead to more interesting assignments and bigger rewards. Introducing the four-volume Mastering Business series. Read on for a description of each exciting volume …

The only investment that pays off forever is an investment in yourself.
checkbox Turn hard times into an opportunity to sharpen your skills with the insights and strategies found only in the four-volume Mastering Business series. Plus, if you order now you’ll get a free gift that showcases your new skills!
Yes! I want job security now and greater achievement in all the years to come
We respect your privacy.

Volume One: Only the Strong Survive

How often have you heard that the only way to win at office politics is with dirty tricks? Sure, office politics can erupt into a ferociously competitive battle. But only rarely. Usually, it’s far subtler – and a lot less confrontational.

The truth is that being tough doesn’t mean backstabbing, undercutting or strong-arming your colleagues. In fact, it means just the opposite. It’s all about subtlety, finesse and the artful orchestration of your agenda. And these are the wickedly effective tactics revealed in our slim volume, Mastering Office Politics.
Divided into six concise sections – advancement, roadblocks, teamwork, leadership, change and managing difficult co-workers – Mastering Office Politics gives you an instant how-to reference for almost every conceivable political situation.

You’ll learn how to:
  • Survive Layoffs, Downsizing and Mergers. Mid-level staff are hit hardest in such situations, so protect yourself with the 9 tips for action and the 5 tips for self-preservation.
  • Get Savvy, or Get Replaced. You improve your survival chances dramatically when you discover how the system works – and how to work the system. Once you study the 5 unspoken rules of the game, you’ll be the toughest competitor left standing.
  • Get Out of Limbo. Your chances of dodging the layoff bullet improve when you start thinking of yourself as an outsider in your own company. Our 6 paths out of employment limbo will open your eyes to your true situation.
  • Do the Numbers. If you suspect you may be on the “maybe” list – jobs that might be cut in 30 to 60 days – you have just enough time to start making big changes. Mastering Office Politics will show you how to make the case that you should be retained – when you point out to your bosses all the ways you can increase efficiency and/or profits.
  • Look to the Future. After the pink slips are handed out, hierarchy is the first thing to go. In a restructured company, you’ll be more valuable as a coach than a worker bee. Here’s how to reinvent yourself as a new kind of executive.
  • Play Hardball When You Must. This is a tough lesson, but your survival is at stake. Spend an evening charting your organization’s structure, X’ing out the people who’ve left, circling those who’ve moved, drawing arrows to the places they’ve landed. Analyze who’s been promoted and identify their friends and allies. You’ll find the patterns and soon you’ll be on the rise too – a card here, a cup of coffee there, a quiet word to someone in a high position. If you think advancement and security come from any other method, you’re being naïve.

And that’s just a small sampling. Mastering Office Politics provides hundreds more insights, strategies and how-to advice for those who are truly ready to win the game. After a quick read of this fascinating volume, you’ll build consensus quickly … stop backstabbers in their tracks … handle random acts of deception … spot subordinates who are after your job … and deal effectively with the jealous peers who are watching you succeed.

The only investment that pays off forever is an investment in yourself.
checkbox Turn hard times into an opportunity to sharpen your skills with the insights and strategies found only in the four-volume Mastering Business series. Plus, if you order now you’ll get a free gift that showcases your new skills!
Yes! I want job security now and greater achievement in all the years to come
We respect your privacy.

Volume Two: Crunch the Numbers Like an MBA!

Have you ever felt uncertain when others are discussing your company’s operating margin or how your department affects cash flow? 

No matter how skilled you are at your particular profession, you’re expendable if it’s unclear how you fit into your organization’s big picture. If you want job security – not to mention job advancement – you need to understand and speak confidently about the numbers that drive your organizational goals … and use those numbers to seek the indispensable assignments.
The plain-English tutorial Mastering Business Finance shows you how. This concise, practical guide doesn’t bog down in minutiae. Instead, it gives you just the information you need to:
  • Analyze financial statements like a pro
  • Manage inventory receivables and fixed assets
  • Forecast cash flow for a full year
  • Prepare financial proposals for banks and venture capitalists
  • Select a sales forecasting technique
  • Rate your company’s loan worthiness
  • Choose between a fixed and variable budget
  • Troubleshoot with ratio analysis
  • Reap extra profit from your budget
  • Identify and allocate hidden costs
  • Coordinate your budget and business plan
  • Use zero-based budgeting effectively

Mastering Business Finance strips away the fear and intimidation surrounding a complex subject. Soon you’ll not only understand the financial buzzwords, you’ll be contributing and even leading the discussions!

So don’t get caught off guard the next time someone mentions your company’s gross-to-net projections. One quick reading of Mastering Business Finance will make you fluent in the language of business finance. And nothing impresses the bosses like a go-getter who understands the big picture.

The only investment that pays off forever is an investment in yourself.
checkbox Turn hard times into an opportunity to sharpen your skills with the insights and strategies found only in the four-volume Mastering Business series. Plus, if you order now you’ll get a free gift that showcases your new skills!
Yes! I want job security now and greater achievement in all the years to come
We respect your privacy. 

Volume Three: What Was the Most Embarrassing Blunder You Ever Made at Work?

Was it putting your foot in your mouth in front of an important guest? Accidentally offending a client? Saying something inappropriate at a meeting?

It’s happened to all of us, but the fact is, your organization’s success depends on the skillful use of business etiquette and protocol. “Ninety-one percent of unhappy customers will not buy again” from the business at fault, says the White House Office of Consumer Affairs.
No matter how many social mistakes you’ve inadvertently made in the past, from now on you can feel completely sure of yourself in any business situation – if you follow the simple rules in the nuts-and-bolts handbook, Mastering Business Etiquette & Protocol. This practical report reveals the critical connection between protocol and profit.

You’ll discover:
  • How to introduce people so that new connections grow
  • How to turn down invitations smoothly
  • Conversational taboos between the generations
  • How to conduct yourself at a business dinner
  • How to win back disgruntled customers
  • New global business rules
  • Tips on tipping and gratuities in unusual situations

You’ll be amazed at how effective business etiquette is at getting you out of sticky situations. Mastering Business Etiquette helps you eliminate doubt and uncertainty by explaining what is expected of you in practically every situation. For example, you’ll more successfully:

  • Navigate the turbulent waters of office rumor and innuendo. You’ll learn how to tell the difference between irresponsible rumors and vital “grapevine” information that you – and your boss – must know. You’ll also discover how to protect vital interests from prying eyes and ears … and the 3 biggest mistakes you can make when handling sensitive or confidential information.
  • Attend – and profit from – work-related social functions. Mastering Business Etiquette provides focused guidance on handling the most common work-related social functions like holiday parties, summer picnics, weddings … even funerals and memorial services. You’ll get point-by-point guidance on handling introductions with ease, selecting presents … and lending help subtly and appropriately when your boss is the host.

You can put the techniques in Mastering Business Etiquette to work immediately. You will simply look and feel more confident – more at ease. And your new confidence will win you the admiration of others, because it’s a snowball effect: The more poised and confident you are, the more people will like and admire you, which in turn will boost your confidence even more, and so on.

The only investment that pays off forever is an investment in yourself.
checkbox Turn hard times into an opportunity to sharpen your skills with the insights and strategies found only in the four-volume Mastering Business series. Plus, if you order now you’ll get a free gift that showcases your new skills!
Yes! I want job security now and greater achievement in all the years to come
We respect your privacy. 

Volume Four: Enjoy a Whole New Level of Persuasive Power

From petty squabbling over office supplies to major strife over departmental profit centers, conflict is a fact in everyone’s professional life.

How many times have you …

  • Felt outmatched by someone more convincing?
  • Given in to unreasonable demands?
  • Settled for praise instead of a raise?
  • Avoided conflicts because you’re afraid you’ll lose the argument – or your temper?

Don’t settle for less just because you were afraid to ask for more! If you’re ready to get more of what you want and need, you’re ready for Mastering Business Negotiation. This step-by-step guide will show you how to triumph in any conflict, even if you’ve found yourself nervous, pushy, impulsive or tongue-tied in the past.

Packed with practical pointers, Mastering Business Negotiation can show you how to negotiate with forcefulness and grace by building skills in four critical areas: listening, clarity of purpose, confidence and emotional control. Scan this table of contents to see how you’ll immediately become a stronger negotiator:

  1. Where’s the Magic? Listen for Understanding, Not Agreement … Clarity of Purpose … Confidence … Emotional Control
  2. Know Yourself. Try Taking a Personality Test … Learn to Acknowledge Your Failings
  3. Judge Fairly to Avoid Traps. Don’t Second-Guess Yourself … Expect Conflict and Welcome It … Learn to Manage Stress
  4. Lay the Groundwork. Write Down Your Objective … Rehearse Your Key Points … Summarize the Opponent’s Side
  5. Know the Score. Uncover What Matters Most … To Some, the Thrill Is In the Haggling
  6. The Power of Empathy. A More Sensitive Communicator … Myths of Successful Negotiation … P.S. Check Your Attitude
  7. Reading People.  Uncovering the Truth … Watch for Shifts in Behavior
  8. Offense vs. Defense. Don’t Be a Motormouth … Weave Silence Into Your Strategy … Don’t Rush the Concessions
  9. The Art of Questioning. Look Before You Leap ... ‘What’ Works Best … ‘So, What Would It Take . . .?’ … Rules of Phone Negotiation
  10. Building Rapport. Cues From a Diplomat … Don’t Gush With Compliments
  11. Fight Off Intimidation. Don’t Take the Bait … Don’t Play Amateur Shrink
  12. Drawing Support. Bring Along Plenty of Evidence … When They Still Won’t Buy It … How to Undercut Your Opponent’s Evidence
  13. Negotiating Your Pay Package. Achieving Your Greatest Desire
  14. Negotiating With Your Staff. Different Rules Apply
  15. Playing Hardball. How to Toughen Up
  16. How to Change Minds. Getting Beyond ‘I’m Right’ … A Bad Idea
  17. Question (Your) Authority. Resist a Show of Power … What About the Other Side?
  18. Stalemate? Get Unstuck. Danger vs. Opportunity
  19. When to Walk Away. Make Time Work for You
  20. Conclusion: Top 20 Do’s and Don’ts of Negotiating

With Mastering Business Negotiation, you’ll discover:

  • The worst phrase to use at the start of any negotiation
  •  How to turn negotiations about your pay package into truly satisfying rewards
  • Why “splitting the difference” is a losing proposition
  • Why win-win isn’t always realistic
  • And much more!

The how-to guidance in this straightforward special report opens the door to new rewards and recognition … more money … career security and advancement … and smooth sailing on the job and in your personal life.

Why dread conflict when you can use it as your springboard to a more fulfilling life? Put Mastering Business Negotiation to work today!

100% Guarantee

We’re so sure that you’ll gain the confidence that comes from knowing how to perform in every business situation that we offer a 100% money-back guarantee. Apply the smart business strategies of the Mastering Business series and you will experience a major surge of career success within one year – or we’ll return every penny you paid!

The only investment that pays off forever is an investment in yourself.
checkbox Turn hard times into an opportunity to sharpen your skills with the insights and strategies found only in the four-volume Mastering Business series. Plus, if you order now you’ll get a free gift that showcases your new skills!
Yes! I want job security now and greater achievement in all the years to come
We respect your privacy. 

Still Uncertain? Take This Free Gift

Once you’ve mastered office politics, business finance, etiquette and negotiation, you’ll be itching to showcase your new expertise. That’s where Mastering Business Presentations, your free gift, comes in.

Research shows that more people are afraid of public speaking than they are of death – at a funeral, more people would prefer to be the corpse than the person delivering the eulogy!
What's really scary about public speaking is that you can often do a slow-motion flop where every minute you’re up there feels like an eternity. Your audience fidgets, your voice squeaks, you stumble over material ... and your fabulous message fizzles.

The fact is, though, you never have to risk any of that. Ever. Instead, you can walk into every presentation – big or small – absolutely confident you’ll be a hit. 

That’s because there is a simple set of “Best Practices” in Mastering Business Presentations – proven ways to research, organize, write and deliver powerful presentations. These tactics have already been audience-tested by legendary speakers like FDR and Abraham Lincoln and by high-profilers like Steve Jobs and Jerry Seinfeld.
 
This amazing guide to public speaking gives you step-by-step guidance for walking into the spotlight prepared. From leading small meetings to giving formal speeches to large crowds, you’ll be confident your presentation is built on:
  • Data dynamite – techniques that automatically turn dry statistics into exciting point-makers
  • Invisible framework – organizers guaranteed to keep you and your audience focused on key points (no memorization needed!)
  • Ever-ready stabilizers – methods proven to energize your message as they minimize jitters, “flat notes,” glitches and even audience hostility

Mastering Business Presentations delivers the secrets of some of the world’s greatest speakers to you. In its good-as-gold pages, you’ll discover how to:

  • Keep listeners listening: The “Clusters of 3 Rule” quickly pares material down to your most memorable message.
  • Make your points come alive: Forget Bartlett’s and canned stories! Here’s how to uncover – and use – compelling anecdotes.
  • End with a splash: Just follow the 3 Gs – or use the “Seinfeld Secret” to turn seemingly quirky observations into a memorable, to-the-point conclusion.
  • Distill your best message: Use techniques that speed you to your strongest points and make writing a snap. Hint: You don’t start by jotting down your ideas.
  • Tenderize the toughest audience: Learn proven tactics for sprinkling diplomacy where it counts – and avoiding fuse-lighting mistakes.

Mastering Business Presentations normally sells for $39.95, but it’s your free gift – the jewel in the Mastering Business Series crown – when you order the Series now.

So what are you waiting for? You’ll get the four essential reports that will secure your career, plus a free copy of Presentations to show off your new skills, all 100% guaranteed to pay for themselves hundreds of times over! Seize this opportunity today.

Sincerely,

Phillip A. Ash
Publisher

P.S. You owe it to yourself and everyone who depends on you to take your best shot at staying employed through this recession. Invest in yourself! Order your Mastering Business Series now.
The only investment that pays off forever is an investment in yourself.
checkbox Turn hard times into an opportunity to sharpen your skills with the insights and strategies found only in the four-volume Mastering Business series. Plus, if you order now you’ll get a free gift that showcases your new skills!
Yes! I want job security now and greater achievement in all the years to come
We respect your privacy.