Dear Colleague:

Does it take you longer than you’d like to organize your thoughts? Do you sometimes struggle to write so that people can understand what you’re trying to say? Many employers today complain that their employees have poor writing skills. But in just minutes, you can take your writing from dreadful to dazzling.

In this Executive Summary of David Silverman’s popular webinar, you’ll learn how to organize your words and create clear, effective copy. Not only will you communicate better, you’ll also get the results you want. You’ll take your writing and your career to new heights.

An author, executive and business writing teacher, Silverman provides examples of effective (and ineffective) business writing, tips to getting the most out of few words and steps to follow so you can make sure every base is covered. Business Writing That Gets Results also includes an Appendix, “13 Quick Tips to Polish Your Business Writing,” a collection of best-practices articles from Business Management Daily.

Topics covered include:

• The key difference between business writing and all other written communications
• The most common errors in style and usage
• How to structure a presentation or report to get the results you want
• When to use a table and when to use a graphic
• The best approach to revision and why it is so important
• What you need to check before you click “send”
• And much more!

Business Writing That Gets Results is your hands-on road map to clearer, more concise writing that gets you ahead. No matter what types of documents you produce in your job, you can increase your writing power and communicate more effectively.

Table of Contents

Introduction What Is Business Writing? A Call to Action Small Stuff Medium Stuff    Document structure    Using tables and illustrations    Passive vs. active phrasing    Useless words and phrases    Vague words: adjectives and adverbs    Wordiness    Clichés    Examples of wordiness Large Stuff    9 first-draft checks    Increase clarity by adding context    Tell a story    ‘Plagiarize’ and reference others    The author-to-publish process

Revising and editing    How to revise    Group writing    Final-draft checklist    The last thing to consider Appendix: 13 Quick Tips to Polish Your Business Writing    1. Writer’s checklist: Use a Focus Sheet    2. A credibility lesson from Yogi Berra    3. Trim the fat from business writing    4. Is your writing foggy? Check the ‘fog index’    5. Use transitions to improve flow of ideas    6. Put a positive spin on your writing    7. Pen an opening line with the 3 R’s    8. How to write your best request    9. 6 ways to tighten your communications    10. Heed 3 cardinal rules of business writing    11. 7 phrases to ban in business writing    12. Cater your writing to ‘skimmers’    13. Not so fast with a spell-checker

It’s time to take your writing to a new level. Once you know how to write – and how not to – your communication will get results every time. And you’ll see your career advancing further than you ever thought possible. Get your copy of Business Writing That Gets Results today and start improving your communication skills now!

Sincerely,




Pat DiDomenico
Editorial Director

P.S. Remember, there’s absolutely no risk. If you don’t see how you can polish your communication skills and get ahead, we’ll refund your entire purchase price – no questions asked – and you’ll have no further obligation.

P.P.S. Be an asset to your organization – and impress your co-workers – with your sharpened writing. You’ll make a name for yourself as a master communicator. And if you order a PDF version of Business Writing That Gets Results, you’ll start honing your writing skills immediately. Get your copy now!