Dear Colleague,

No matter what managerial position you hold in your company, nearly every decision you make can be put in financial terms. But are you as comfortable using the language of finance as you could be? Do you know which financial instruments will help you get ahead? Could you carry on a conversation about your business’s financial outlook?

If you’re anxious about studying your business’s numbers, you don’t have to be. With Mastering Business Finance, even the least experienced number cruncher can gain confidence in understanding the terms and making financial decisions.

Knowing your company’s numbers may keep your job secure or help you advance. You have to know the numbers to really know your job. With downsizing affecting so many businesses today, even managers who don’t work in financial departments have to consider money matters. And often there’s no time to research financial concepts and their meanings – you have to make decisions right away.

You don't want to miss out on an advancement opportunity. You also don’t want your competitors to get ahead. Thanks to changes in technology, everyone can access more financial information than ever before – and more quickly. Don’t get left behind while other companies take advantage of the knowledge you could have.

Mastering Business Finance will answer the most frequently asked questions, like:

• What do you do if your banker won’t grant your company a loan?
• Have gains in volume been worth tying up assets?
• How can you reduce mistakes in allocating capital?
• Are your inventories and your competitors’ out of line?
• What limitations come with a fixed budget?
• How do you use the net present value tool?
• How can a smaller company “team budget”?
• What’s the best way to manage a financial crisis?
• Why can’t you substitute a budget for a cost reduction program?
• How can you continue to receive payments even after you eliminate your credit department?

If you’re not familiar with business finance, you might wonder what you’ll be getting yourself into. There’s no need to worry. Mastering Business Finance explains everything in easy-to-understand language. And when necessary, it even provides you with charts and examples to increase your comprehension, as well as a glossary of terms.

Mastering Business Finance explains expense and capital budgets, how to raise money, cash management and financial analysis, all in a way you can understand. This guide isn’t just a how-to, it’s also a why-to.

You’ll discover how to:

• Analyze financial statements
• Manage fixed assets, inventory and receivables
• Forecast your business’s cash flow for a whole year
• Prepare financial proposals for venture capitalists and banks
• Choose a technique for sales forecasting
• Rate your loan worthiness
• Choose between a variable and fixed budget
• Troubleshoot with ratio analysis
• Reap extra profit from your budget
• Identify and distribute hidden costs
• Coordinate your business plan and budget
• Use zero-based budgeting effectively

With companies experiencing downsizing and layoffs in record numbers, it’s more important than ever for you to understand the financial side of your business. Let Mastering Business Finance be your guide to becoming fluent in the language of finance.

Sincerely,

Phillip A. Ash
Publisher

P.S.  Remember, there’s absolutely no risk. If you don’t see how you can manage your financial responsibilities with no prior experience, we’ll refund your entire purchase price – no questions asked – and you’ll have no further obligation.

P.P.S.  No one should lose out on an opportunity to advance in the workplace. Mastering Business Finance can show you how to keep your job secure and even climb the business ladder. Get your copy now!