Mastering Business Negotiation
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Tired of STRIFE? ARGUMENTS? SQUABBLING? FIGHTS?

Are you ready for SUCCESS?

Then you’re ready for … Mastering Business Negotiation

checkbox Don’t let difficult personalities foil you! Let the persuasive powers of Mastering Business Negotiation work for you risk-free for 30 days, and you’ll discover the pleasures of winning your case!
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Dear Colleague,

From petty squabbling over office supplies to major strife over departmental profit centers, conflict is a fact in everyone’s professional life. Do you ever:
  • Avoid conflicts because you’re afraid you’ll lose your argument—or your temper?
  • Feel outmatched by someone more convincing?
  • Give in to unreasonable demands from bosses or clients?
  • Meet staff requests for new computers or time off without seeing an improvement in employee performance or morale?
  • Settle for praise instead of a raise?
If you’re ready to get more of what you want and need, you’re ready for …

Mastering Business Negotiation

This step-by-step guide will show you how to triumph in any conflict, even if you’ve been nervous, pushy, impulsive or tongue-tied in the past. Don’t settle for less just because you were afraid to ask for more!

Learn:
  • The worst phrase to use as you begin negotiations.
  • The way to turn negotiations about your pay package into bigger-than-ever rewards.
  • Why “splitting the difference” is a losing proposition.
  • Why win-win isn’t always a realistic strategy (and what to do when it’s not).
  • Tactics that make the difference in telephone negotiations.
Enjoy a whole new level of persuasive power
checkbox Having the facts on your side just isn't enough. People are irrational! But you can employ simple strategies that get through the thickest skulls so that your plans carry the day. Find out how in Mastering Business Negotiation!
I'm ready to get more of what I need
We respect your privacy.
This plain-English guide is for anyone—even the nervous, pushy, impulsive or tongue-tied—who wants a better deal at work … and in life!

Table of Contents
Chapter 1    Know the opposition: Listen to understand your opponent’s agenda.
Chapter 2    Know yourself: Learn your own strengths and failings to develop a powerful game plan.
Chapter 3    Judge fairly to avoid traps: Don’t fall for these tricks!
Chapter 4    Lay the groundwork: Prepare well, then go with your instincts.
Chapter 5    Know the score: Throw your opponent the right bone.
Chapter 6    The power of empathy: Convince your opponent you’re on the same team.
Chapter 7    Reading people: Learn the signals that say “I’m lying.”
Chapter 8    Offense vs. defense: Press your case, or fall back?
Chapter 9    The art of questioning: Flush out the information you really need.
Chapter 10   Building rapport: Take these cues from a diplomat.
Chapter 11   Fight off intimidation: Render bullies helpless.
Chapter 12   Drawing support: Make your evidence carry the day.
Chapter 13   Negotiating your pay package: Get the package you know you deserve.
Chapter 14   Negotiating with your staff: Keep your staff motivated in tough situations.
Chapter 15   Playing hardball: Bring out these techniques for the big win.
Chapter 16   How to change minds: Make your opponent take your position.
Chapter 17   Question (your) authority: Never let your opponent know your level of power.
Chapter 18   Stalemate? Get unstuck: Release the frustration—safely.
Chapter 19   When to walk away: Make time work for you.

Get all this—and much more—in Mastering Business Negotiation!
Enjoy a whole new level of persuasive power
checkbox Having the facts on your side just isn't enough. People are irrational! But you can employ simple strategies that get through the thickest skulls so that your plans carry the day. Find out how in Mastering Business Negotiation!
I'm ready to get more of what I need
We respect your privacy.
The how-to guidance in this straightforward book opens the door to new rewards and recognition … more money … career advancement … and smooth sailing on the job and in your personal life. Why dread conflict when you can use it as your springboard to a more fulfilling life? Order your copy of Mastering Business Negotiation now.

Sincerely,
Phillip A. Ash
President and Publisher
P.S. Try Mastering Business Negotiation risk-free for 30 days. I guarantee you’ll find the success strategies you need to triumph!
Enjoy a whole new level of persuasive power
checkbox Having the facts on your side just isn't enough. People are irrational! But you can employ simple strategies that get through the thickest skulls so that your plans carry the day. Find out how in Mastering Business Negotiation!
I'm ready to get more of what I need
We respect your privacy.