Terminations are the hardest things HR professionals and supervisors have to do—and probably the most legally dangerous. One wrong word can trigger a lawsuit. To handle terminations well, you need to keep calm and communicate your message without escalating the tension. Here’s a 10-step process.
It’s sad enough when an employee becomes seriously ill. What makes it tougher is that work doesn’t stop. Deadlines remain, customers need service and paperwork piles up. Mistakes can mean not only hurt feelings but also potential legal liability problems. Here are four ways supervisors and HR can handle such situations with tact and legal skill.
Soon after Gary Lizalek was hired at a Wisconsin medical firm, he informed the company that he believed, as a matter of religious faith, that he was three separate beings. The company fired all three Lizaleks. He sued, saying the company failed to accommodate his religious beliefs.
Do you read the publications that your customers, suppliers and outsourcing vendors read? If not, you’re putting yourself at a critical disadvantage and inviting unpleasant surprises.
It took the failure of Lehman Brothers and the devastation of Wall Street for many executives to admit that their policy of “legislated optimism” wasn’t working. Leaders are increasingly replacing the culture of “Trust me! We’re fine!” with a policy of radical transparency.
Customers who phone the call center at Ascend One, a debt management company in Columbia, Md., are likely to talk to an employee who’s dressed in pajamas. Since 2006, the organization has allowed its call center employees to work from home, and about half of them—300 or so—have accepted the offer.
You might think that recognition is about the rewards you give employees for long years of service or for retiring after a notable career. It’s really not. Recognition is about employee engagement. And employee engagement starts with employer engagement. How you treat people today is going to determine whether your valued employees stay with you when the financial crisis is over.
Goals are the heart of any pay-for-performance system. They set the standard against which employees’ progress is measured—and on which bonuses and raises are based. But goal setting can be a tightrope act. To establish goals that improve organizational performance, ask these eight questions, developed by the Harvard Business School:
Beware breaking wage-and-hour laws if you employ drivers who cover expenses for the vehicles they use to make deliveries. If your hourly rate minus those expenses yields a figure lower than the minimum wage, you may be violating the Fair Labor Standards Act.
Here’s a problem you might not see coming. Let’s say you have an employee who belongs to a protected class, and whose skills you believe will help when relating to others of the same protected class. Before you decide to assign work to the employee based on those skills, consider whether doing so is, in effect, unspoken segregation.
Use social media tools to capture innovative ideas directly from customers. Example: Men’s clothing company Bonobos ran a “Tweet4Trunks” campaign via Twitter. For 30 days, the company asked followers one question per day about strategy and new products.
Donald Keough, former president of Coca-Cola, has 10 commandments (plus one extra for an even more spectacular flameout) if you want to be a “highly successful loser.” Here they are:
As the person closest to your work, you’re also the best one to identify ways to improve efficiency and reduce costs associated with your job—which is exactly what most C-suite executives and business owners focus on. Just because they don’t ask for your innovative ideas doesn’t mean they’re not interested. Get your creative juices flowing with these five questions:
Consider your level of integrity by answering these questions honestly and also consider gathering feedback from your colleagues, customers, family and friends:
The business editor of our local daily newspaper e-mailed me about a story on marketing during a recession. Economists
are divided as to whether we are officially in a recession, but most
agree the economy is in a troubled state, to put it mildly. My
advice was that, during a recession, companies should be more flexible
and accommodating in matters of price, terms, delivery, service, and
sales.
To be efficient, leaders can embed the basic techniques of Six Sigma, which involves measuring and analyzing operations. The new buzz, though, is mastering “design thinking”—understanding customers’ day-to-day problems. Chuck Jones, vice president for global consumer design at Whirlpool, explains how the two techniques can happily coexist:
Look anywhere and you’ll find advice for achieving success, even if, like blogger Todd Taskey, you’re specifically looking for how success can turn into failure. Why on earth is he looking for failure? Because it happens all the time. Here are three ways people let their success go sour:
It’s important to carefully tailor noncompete agreements, also known as covenants not to compete. Employers can prohibit employees from poaching customers, but it’s essential to have an attorney help you craft a covenant that will prevail in court.
When it comes to termination, courts cut employers lots of slack—if employers can show they sincerely believed they were firing an employee for good reasons. You can show that good faith by having HR review all disciplinary actions, especially double-checking on termination decisions before they are finalized.
If your counter service employees share tips customers leave in a tip jar, how you divvy up the money is important. A new case makes it clear that those tips must be counted at the end of each shift and shared among the employees who worked that shift.
The GAO recently released a detailed report with a set of recommendations to address the persistent, widespread problem of employer misclassification of employees as independent contractors. The report urges the DOL and the IRS to step up enforcement efforts, so now's a particularly opportune time for employers that have classified any workers as independent contractors to carefully review those decisions.
Unlike employees, independent contractors can’t sue under Title VII for alleged discrimination. But that doesn’t mean they don’t have legal options if they believe they’ve suffered race discrimination. The 3rd Circuit Court of Appeals has just concluded that an old Civil War-era law still outlaws discrimination in contracting.
The EEOC has cited national convention marketing firm Freeman Companies with discriminatory hiring practices based on the company’s use of applicants’ credit scores and criminal background checks in hiring.
Dump this worst “best” practice, 360º anonymous feedback, advises Susan Scott, author of Fierce Leadership. “Anonymous feedback doesn’t tell us what we really need to know and leaves us wondering, ‘Who thinks that about me?!’” she says. Instead, exchange feedback face-to-face as soon as possible after something occurs.
Q. I own a themed restaurant where some employees dress in costumes to entertain the children. Last week, an employee complained that a “regular” grabbed her breasts through her mouse costume. Am I correct that I don’t have any responsibility because the groper wasn’t one of my employees?
Employers don’t have to put up with employees who pose a safety hazard to others—or themselves. While suicidal behavior may indicate an employee is suffering from a serious health condition under the FMLA or a disability under the ADA, it isn’t an excuse for violating safety rules.
Brand-building expert BJ
Bueno has developed a suite of key recommendations and guidelines
for businesses seeking to create and establish a successful brand strategy. Here are some of them:
An article in Circulation Management (5/08, p. 12) states: “Your subscribers should be complaining about their subscription price. If they’re not, then you’re not charging enough.”
We’ve all been told a thousand times that to increase our influence and effectiveness, we need to write personal thank-you notes. Here’s the right way to do it, as evidenced by a 1991 note from George H.W. Bush to Goldie Hawn.
Over the years, a number of advancements have helped sales
professionals become more successful, but the
manner of selling will surely change. Here are four trends to keep in mind,
courtesy of Drew J. Stevens, Ph.D., founder of Drew Stevens Consulting:
Think for a second: Has the money you’ve spent on marketing grown your business this year? If not, it’s time to make changes in your 2010 marketing plans. No matter what type of marketing you use—e-mail, direct mail, ads, Internet, word-of-mouth—here are five simple changes guaranteed to boost results and revenue:
Problem: "I'm in charge of turning on the dishwasher each night before leaving. To some, this translates to my also being in charge of cleaning up after everyone. Several memos have been distributed ... but have not been successful. Any ideas? I'm tired of being known as the office maid. My name is not Hazel!"
The workplace is meant for working, and employers have the right to expect their employees to behave themselves. You can and should demand that all your employees treat each other, customers, supervisors and everyone else with dignity. If you don’t already have a civility rule, consider adopting one.
Research has found that less than 50 percent of start-ups survive four
years, and only 35 percent make it to seven years. Given the grim
economic times, does it make financial sense to launch a business?
Absolutely, say Ed Hess and Charles Goetz, coauthors of So, You Want to Start a Business? 8 Steps to Take Before Making the Leap
Congress is considering emergency legislation that would guarantee five paid sick days for workers directed to stay home by their employer for a contagious illness, such as the H1N1 flu virus. Although passage is far from certain, the Emergency Influenza Containment Act is a bill worth monitoring.
With a little innovation, postcards can break through the clutter and
deliver direct mail advertising messages to your audience
instantaneously. Here are eight powerful ways to use postcards:
“My senior admin recently asked us what we should discuss during our monthly admin meetings,” a reader wrote. With time at a premium, this is a good point, as there’s an ever-increasing need for groups to get more real work done during regular meetings. Suggestions for making your next admin meeting more productive:
First, let me apologize for implanting Subway’s Five (five dollar), Five Dollar Foot Long ear worm in your head for the rest of the day. I hope that you’ll agree with me that it was worth it to learn five lessons about winning support for change from the top leaders in your organization.
The lessons were inspired by a story in the current issue of Business Weekon Miami Subway franchise owner Stuart Frankel. He owns a couple of Subways close to Jackson Memorial Hospital and five years ago was tinkering with ways to boost his sales on Saturdays and Sundays. From that, the original five dollar foot long was born. Since then, the sandwich has generated $3.8 billion in sales for Subway and put the company on pace to surpass McDonald’s in worldwide store locations.
So, you’d think it would have been easy for Frankel to win everyone over to such a great idea, right? Not so fast, my friends. Even though he was raking in the dough (bad pun intended), Frankel had to work hard to convince the top brass at Subway that the five dollar foot long was the way to go. In reading between the lines of the Business Week article, I’ve come up with five (what else?) lessons for anyone who is trying to convince senior leadership to take a good idea and run with it.
Advertising titan David Ogilvy, who died a decade ago this year, sent these thoughts scrawled in a note to a business reporter in 1991: "Our founding fathers referred to life, liberty and the pursuit of happiness. Profit didn’t enter into it" ...
Daniel Brant liked to curl his eyelashes and wear mascara and heels when he went to his hair-stylist job at the Chop Shop on the Philadelphia campus of Temple University. When his boss transferred him to the salon’s South Street location and later fired him, he sued for discrimination.
Greening your business is not only one of the latest marketing trends,
but it’s also a smart move, especially during an economic downturn.
Here are three tips to lessen your carbon footprint and save your business some money:
Show you are responsive to consumers by venturing into social media with a plan. Example: When McDonald’s launched its first blog, customers bombarded the company with complaints about toy Hummers in its Happy Meals. Unprepared, the company was slow to respond. Lesson: Social media is a powerful relationship-building tool, but only if you’re ready to listen and act on customers’ comments ...
When the responsibility rests on your shoulders to communicate in a crisis, follow these five rules: 1. Speak the same language. 2. "Kill" all the lawyers. (Well, don’t kill them, but do cage them.) 3. Define the CEO's role. 4. Don't wait for a crisis. 5. Drill employees.
Studies show that most growing businesses plan to maintain or increase
spending on marketing and business development in the months ahead as
the economy recovers. Here are five small business development tips to help you become more competitive in 2010:
Now that word’s out about the importance of advertising in a downturn, here comes a reminder that while promotion is good for your existing business, you also need to renew the business itself. Redesigning your company, however, is hard. That’s what Robert Kiyosaki tried to do.
Offering genuinely valuable information is
one of the best ways to strengthen bonds with existing customers and
reach out to new ones. Here are five strategic ways to do it:
Blogs are spreading faster than kudzu in the business world, and for a reason: They help build relationships with customers, something every business and boss want to see. Here’s how to write blog posts for your company, without spending too much time, according to Stephanie Lloyd, founder and CEO of Radiant Veracity.
If it’s important to be user-friendly, and if the highest form of user-friendliness is user-centric, then why aren’t you doing it? That’s the challenge posed by Dev Patnaik and Robert Becker, co-founders of Jump Associates. They do “need-finding,” which is part of their user-based business design. Three reasons to uncover your customers’ needs:
Regular readers may recall that I ran a post last week on the
leadership lessons that can be learned from not doing what Redskins’
owner Dan Snyder is doing with his organization. In the category of
“doesn’t happen every day,” I got a call from a producer at DC’s Fox TV
affiliate to ask if I’d do an interview on what I was hearing from fans
about the situation. Fox 5 ran the piece on a few of their broadcasts
following the Redskins’ Monday night loss to the Eagles this week. Roll
the tape:
If you don’t know how to harness the power of social
networking, you can be left out in the cold, says Steve Fretzin,
founder and president of Sales Results Inc. He offers these tips:
When I began my corporate career in the late 70s, corporations spent huge amounts of time and money perfecting their “mission statements,” which they proudly posted on placards in the lobby. Multi-channel marketing guru Don Libey thinks most mission statements are for the most part banal and of limited value.
How do you determine the right color palette so that your corporate identity
sends the right message to potential customers? Erin Ferree, founder of
elf design, offers these recommendations:
Until now, newspaper ads, mailings and referrals may have kept your business growing. But fewer people are reading newspapers these days, and they’re doing more Twittering than actual talking. So how can you connect with those “lost” potential customers? One great way: Have your company appear high up in the list of results when people do Google searches for your product or service.
In his book, Influence: Science and Practice, Dr. Robert Cialdini shares six rules for successful persuasion, each
one the result of detailed scientific research. Use these six principles to be more persuasive in your business dealings:
The rules for home-office deductions are particularly tough for corporate employees. Even if you legitimately use a home office for business purposes, you may not be entitled to a deduction. It doesn’t matter if you’re the owner of the company. Strategy: Rent the office to the company, which can deduct the rent payments as a business expense. You must pay income tax on the rent payments, but won’t owe employment taxes.
While the unit cost of a creative direct mail campaign is often higher than that for many online marketing
efforts, direct mail advertising has four unique strengths that online marketing can’t quite match.
There’s an old, old phrase that, “A fish rots from the head down.” It dates in English from at least 1674 and has probably hung around all these years because it’s true. The Washington Redskins are one of the latest example of the truth of this aphorism.
Since the NFL season began, I’ve thought of writing a post on what can be learned about how not to lead an organization from analyzing the Redskins’ owner Dan Snyder. After Sunday’s 14 – 6 loss to the previously winless Kansas City Chiefs that included a safety in the closing minutes, the time finally seems right. After all, the Redskins have lost to the 1 and 22 Detroit Lions and haven’t beaten a team this year with a winning record. As the Washington Post has reported, the team sues its fans who have fallen on hard times and can’t honor their ticket contracts. They have one of the most bloated payrolls in the NFL and week by week, publicly humiliate their head coach Jim Zorn (a classic example of what I refer to as an NGB – “nice guy, but…”) by removing one more aspect of his duties. (This week it was play calling.)
Seriously, if we can’t learn something about how not to lead an organization from watching Dan Snyder then it’s probably time to move onto another topic. What are his secrets for leading a rotten organization? Here are a few that catch my attention:
Q. For quality-control purposes and to ensure that workers are not making personal telephone calls, we would like to tape-record the calls employees make on company phones. Would that be legal?
Add a grain of salt to the conventional wisdom that says web sites with the lowest prices win the battle for online shoppers. To truly prosper online, you need to create trust in your brand name. That's why you shouldn't aim to compete online on price alone. To boost your brand's visibility online, follow these four steps:
Starbucks mission statement, according to their Web site, is to “develop enthusiastically satisfied customers all of the time.” If that’s so, can anyone answer me why none of the Starbucks in my area can give me a slice of lemon with my iced tea?
Even the most seasoned executives make
blunders in the sales process that are easily correctible. Jim Lewis, author of Five Deadly Sins CEOs Make in Sales, recommends that you keep in mind these five selling sins:
Spending on cause-related-marketing, one of the latest marketing trends,
is projected to reach $1.57 billion this year, according to the IEG Sponsorship Report. How can a growing
business affordably rally support for a cause? Here are some ideas:
Talk about timing. Ellen Kullman, long on the short list of possible chiefs at DuPont, became president on Oct. 1, 2008, and CEO on Jan. 1. As the economy tanked and the chemical company’s sales fell, Kullman almost immediately had to decide what should and shouldn’t change. Organizing the company to respond to these trends, Kullman decided on four principles:
Federal and state public health agencies are closely monitoring the H1N1 influenza (also known as swine flu) that was first identified this spring. Since then, every state in the U.S. has had confirmed cases of the virus. It’s not time to panic—but it is time for businesses to think strategically, be proactive and be prepared.
This summer, a spontaneous outburst of dancing captured on video at the Sasquatch Music Festival showed the power of leaders to sway crowds. Business bloggers Seth Godin and Todd Taskey shared their thoughts on what it teaches about business innovation.
According to author Bob Gilbreath, the secret to making your brand stand out is to create meaningful niche marketing
that improves peoples lives. Here are the things meaningful marketers know:
In today’s competitive marketplace, sales lead generation
is especially important. As a result, salespeople find themselves under
enormous pressure to sell better and faster. Here are some lead
generation tips to consider:
Should a leader jump into the media spotlight, even at the risk of damaging his image? Jeff Immelt, CEO of General Electric, says yes. A leader must communicate with the outside world as part of being a good corporate citizen. British CEO Stephen Martin agrees: Leaders must offer their business perspective to the public, or someone else will.
More than 33 million Americans now work remotely at least one day per month, according to the “Telework Trendlines 2009” survey report. Still, most managers have been trained to work with employees who are only physically present to them. How can you manage what you can’t see? Here are some tips for bosses who manage teleworkers:
To reduce stuffed
in-boxes, consumers are increasingly using spam filters
that block even the most legitimate opt-in email marketing. To make your targeted email marketing message resonate with customers and best prospects, consider these five tips:
When it comes to understanding your market segments, government
statistics are among the best available sources of information. Here are some other smart ways to collect valuable customer research:
You may be using Twitter.com already. If not, it’s worth taking a second look. Why? Because savvy businesses are using the tool to do some of what you do already—smooth out the information flow between leadership and everyone else. Here's how Twitter can help you on the job:
Customer acquisition is an
investment, but profitability is built on customer retention. With the
economy floundering, it’s more important than ever to keep the
customers you have and build customer loyalty. Guy Maser offers these five tips:
Imagine this nightmare scenario: You’ve contracted with a vendor to enter personnel data into a new computer system, including employees' Social Security numbers, addresses, names of dependents, health records and bank account routing numbers. Then the vendor notifies you that employee data was somehow stolen or lost. What do you do?
This week I’ll be sharing some insights I picked up at the recent Inc. 500 conference in Washington, DC. Today’s come from Jet Blue’s founding CEO, David Neeleman who was one of several terrific speakers at the conference.
Lots of people in the United States are familiar with Jet Blue and have experienced the energetic service, seat back TV’s and Terra Blue potato chips that the airline is known for. What may not be as familiar is the story of Jet Blue’s founder David Neeleman and that he is now involved in starting his fourth airline. The first was Morris Air which was a regional carrier that began as a travel agency. In his Inc. presentation, Neeleman told the story of being approached by Herb Kelleher, the legendary CEO of Southwest Airlines, and being asked if he wanted to sell his company to Southwest. Neeleman idolized Kelleher and told the audience that he would have sold Morris to Southwest for a lot less than he did to get the chance to work with Kelleher. Neeleman hit the ground running at Southwest and started pushing big changes on a number of fronts. Five months after getting there, Kelleher took Neeleman to lunch at a Ruth’s Chris Steak House in Dallas and told him he was fired because he was just too impetuous. Neeleman told us he cried after that conversation.
There’s one huge group, often overlooked, that
wields a massive influence on consumer spending in just about every
category: mothers. So how can a business go about reaching this influential group? Here are four key areas to pay attention to:
I always feel awkward when I have a bad meal in a restaurant and the server asks, “How’s everything?” I get the feeling that the question is no more sincere than the telemarketer who asks “How are you today?”
Customer research is to a growing business what a power cord is to an electrical
appliance — a necessity. Here are five surefire ways to collect valuable research:
Typically, if you have a downtown office and take work home on nights and weekends, you won’t qualify for a home office deduction. Reason: The home office isn’t your principal place of business. But don’t give up! You still might be able to deduct certain expenses connected with that home office.
Employers can’t fire employees in retaliation for “blowing the whistle” on illegal activities. But Minnesota’s Whistleblower Statute doesn’t apply to workers who complain about practices they simply think are unethical.
When an employee threatens litigation, take your time building the case against him. Make sure you base your decision on solid facts. Double-check to see that there’s no way the employee can claim you singled him out for unfair or inequitable treatment. Then rest easy, knowing that if you’re sued, you can counter the allegations with facts and get the case dismissed quickly.
No sexual harassment policy will protect your company if what is going on in the cubicles or on the shop floor is blatantly offensive. It may not even matter that the offended or harassed employee didn’t follow your complaint policy and report the harassment to upper management. If she tried to talk to her immediate supervisor, that’s enough.
You know that you have to accommodate disabled applicants and employees under both the ADA and California’s Unruh Civil Rights Act. When making those accommodations, think of customers, too. The California Supreme Court has ruled that customers who can’t access your public spaces can sue for damages.
Q. The employment and noncompete agreements we have with our salespeople are several years old and appear outdated to me. May I require everyone to sign new, updated agreements?
Using Web
survey software, a business can gain immediate access to
research, allowing it to quickly address customer issues. Jeffrey Henning, founder of Vovici,
which offers comprehensive survey software, says there are four areas a survey should
take into consideration:
According to authors Chip Bell and John Patterson, satisfactory isn’t good enough these days — customer service has to blow away the competition. Here are three ways
to build a legion of clamoring fans:
We
are at an unprecedented time in our business history, with four
generations of sales staff selling to four generations of buyers. Helping your sales reps understand the differences among generations
and how to adapt their whole selling approach and style will increase
the pipeline, win more deals and shorten the selling cycle.
When Jan Carlzon, former CEO of Scandinavian Airlines, wanted to give customer service representatives more autonomy, he feared the board of directors would balk. Even if the board members initially approved it, they might reverse course when faced with any backlash ...
We present a case study on how one smart owner of a growing
business caught the attention of her target demographic through one of
the Web’s creative advertising techniques: video.
As authors Chris Brogan and Julien Smith have discovered, the Web’s best
business communicators are people with a knack for building
relationships. They offer these niche marketing tips for earning trust online:
Few people would dispute that treating customers well is essential
to business success. “The customer is the reason you have a job,”
asserts Renee Evenson, author of Award Winning Customer Service. Evenson offers these tips for
good customer service:
In a world where consumers divide their time
among ever increasing media options, finding the right customers for your business presents constant
challenges. Here are the five areas where growing businesses most often
trip up in their marketing efforts:
Instead of networking with potential customers, consider networking
with other businesses that can help you succeed, suggests Alan Bayham,
president of Bayham Consulting, LLC.
With this approach, the companies within your circle of influence refer
customers to each other and also share skills and expertise to enhance
their own business. Bayham offers these tips to make your sales lead generation endeavors with other businesses succeed:
In their
new book, Let’s Get Real or Let’s Not Play: Transforming the Buyer/Seller Relationship,
Mahan Khalsa and Randy Illig offer many salient points on customer relationship building. Here are 10 worth heeding:
Unfortunately, some authors and “sales experts” continue to perpetuate
age-old myths about selling that need to be dispelled, says Douglas
Smith, founder of Douglas Smith & Associates. Here are three of the biggest myths:
Futurist Richard Laermer believes the cultural trend toward mistrusting
large companies will only grow. Growing businesses can capitalize on
this trend, Laermer contends, by avoiding these mistakes:
Faced with a challenging economy, growing companies have to work
even harder and smarter on their brand-building efforts to attract
customers and prospects. Here are two ways
to go about it:
At 26,000 feet in the air and only 400 feet from the summit of Broad Peak in Pakistan, two climbers were forced to stay in a snow cave for the night. The pair strategized a survival plan. Three things are critical to survival in those conditions, which work in other situations when you have to hunker down:
While there are research tools that can help you determine the state of your brand, there are
also a number of clues that may indicate it’s time to invest in a
rebranding effort. Here are eight to consider:
When running any type of pay-per-click (PPC) online advertising
campaign, most business professionals often miss one important
element of PPC: defining negative keywords. To make identifying your negative keywords easier, follow these guidelines:
Marketing to consumers with one broad brushstroke may still make sense
for major brands, but for a niche business, a more targeted approach is best. Here are five niche marketing tips for reaching a select market segment affordably:
Web sites don’t last forever. Some changes can be accomplished with simple maintenance, but patching can take you only so far. Here are five signs that it’s time to revamp your site.
Movers who work for All My Sons Moving & Storage can check online to learn if they need to make the trip to headquarters to pick up a truck. CFO Ormando Gomez is recruiting more Internet-savvy movers—by using the Internet to recruit them.
The EEOC recently filed suit against AHD Houston, claiming that Mary Bassi, a waitress at Cover Girls strip club, was fired because of her age. The federal agency brought suit against the strip club’s parent company, arguing that Bassi was fired and replaced by younger servers even though she was popular with customers ...
A New Jersey appeals court has upheld the termination of an employee even though a government agency cleared him of the alleged misconduct that led to his dismissal. That means employers still have the right to make their own decisions about conduct and what they believe happened.
For the second time in a year, a North Carolina Compare Foods store has settled discrimination charges with the EEOC. As in the earlier case, this one—involving a store in Statesville—involved accusations that workers had been fired because they weren’t Hispanic.
Leaders find business lessons every where, even from a shirtless guy at a music festival. See the Youtube video that went viral, and find out why two top business gurus believe that, when in doubt, good leaders just jump in with both feet.
In an industry that suffers an 80%-plus turnover rate, The Beryl Companies’ Dallas-based call center loses just 17% of its employees each year. Founder and CEO Paul Spiegelman attributes the low turnover to what he calls his “Circle of Growth” philosophy.
The recession presents some unique challenges to customer retention
management. But it also provides opportunity for
businesses that know how and when to act. Here are four key customer
retention strategies to help you keep your customers coming back:
If you’ve ever been caught up in an employment lawsuit, chances are you couldn’t wait for it to be over. Yet every case presents a valuable opportunity to prevent future problems and improve HR effectiveness by conducting an “autopsy” of the claim.
During a recession, many businesses experience a decrease in revenues. Amazingly, a number are implementing what has to be the stupidest recession-fighting business strategy ever devised: charging customers MORE to make up for the lost revenue.
Customers who are merely satisfied will leave you for any competitor who can offer a lower price.Could changing the way you view marketing change “merely satisfied” customers into fans who are wild about you – at any price?
Been to a Starbucks lately? If so, what do you think? If you’re a long time Starbucker, how does the experience in the stores lately compare with the way things were four or five years ago?
What do any of these questions have to do with leadership, you ask? (After all, that’s what this blog is supposed to be about.) Here’s where I’m coming from.
There was an interesting article in the Wall Street Journal yesterday about how Starbucks is starting a company-wide program to implement the concepts of lean manufacturing to raise the efficiency and productivity of its stores. In a tight economy, it’s understandable why Starbucks or any organization would focus on controlling its costs.
We asked our favorite entrepreneurs for the tips and tricks they have used
to pilot their businesses through difficult times. The result: 23
things you can do right now to energize your employees, wow your
customers, and get your business back on track...
Attitudes have changed for the better in many offices, where the fear of layoffs still runs high. But what happens when employees become so busy kissing up to the boss that they stop pulling their weight at work? How are you supposed to deal with a kiss-up, do-nothing co-worker?
The problem with SEO copywriting is that the mandate to use keywords according to various rules set forth by SEO experts can result in awkward, ineffective, suboptimal copy.
“From the days of the corner store to the global enterprises of the future, relationship marketing
remains the backbone of building a successful business,” says Howard Larson, owner of Larson & Associates. Larson recommends adhering to these five principles:
If you’ve ever wanted to be the next Arianna Huffington, your dream has never been more within reach. “This is the perfect venue to share your expertise and elevate your visibility to a whole new level,” says Scott Ginsberg, author of Stick Yourself Out There. Follow these steps for blogging brilliance:
In this economy, salespeople who have the right mindset are taking
advantage of their competitors’ struggles. John Chapin, co-founder of Complete Selling Incorporated, offers these lead-generation ideas to put you in a positive frame of mind and land more sales:
Why is “small” big? Small companies can better win the trust and confidence of recession-weary customers. No matter what the size of your company, here’s how you can imitate what small companies do well:
Q. I have a small business with 25 employees that rely heavily on email as a communication method with our customers and business partners. We have been struggling with managing our current email system that is running on a server in our office. Should we spend the time and effort to upgrade our server and email software or is a hosted email solution a good alternative? - David B, Philadelphia
Susan Orr, senior director of strategic marketing at ThomasNet,
which helps industrial suppliers create Web sites to grow their sales
revenues, offers these two steps to boost the success of your Web
site:
In this troubled economy, it’s especially important to ensure your team remains competitive. An audit can help you determine if you are operating at peak productivity. Begin by asking your employees two questions:
New terms for business start-ups have sprung up a world away from the cash-burning dot-coms of yesteryear. “Ramen profitable” is one, “LILO” (a little in, a lot out) another. They refer to new ventures that run on no more than the founder’s living expenses. Working best right now, venture capitalists say, are concepts that either make customers money or save them money.
Postcards continue to be one of the most versatile options in direct mail marketing. Crystal Uppercue, marketing
manager for EU Services, a direct marketing production facility in Rockville, Md., says postcards are especially effective at the following:
The key to relationship marketing, contends Jay Forte, president of Humanetrics,
is to ask great open-ended questions that get customers to
talk, share, and explain. Forte recommends asking these five questions to improve customer relations:
When fans of natural cosmetics maker Burt’s Bees learned the company was selling itself to Clorox, a buzz of protest followed, as customers complained the bleach maker was not environmentally friendly. In response, CEO John Replogle went blogging ...
As an employer, you’ve probably learned to ignore apparent disabilities because you could end up violating the ADA if you inquire about disabilities. That doesn’t mean, however, that you’ll run afoul of the law if you do something as simple as offering assistance to an applicant who is having trouble navigating stairs or getting on the elevator.
One of the last places to embrace big changes in patterns of behaviors and practices is the Sales function. With the changing demographics, where Boomers are retiring and
Millennials are going into sales roles in record numbers, the spotlight
is on how sales staffs are rewarded and its impact on performance. What can you do to be sure you motivate your Millennial sales staff? Here are some recommendations.
The battle for sales is almost like hand-to-hand combat because it’s
won one customer at a time. Sam Allman, CEO of Allman Consulting and Training Inc., offers these proven rules of engagement to increase your closing rate:
In the business-to-business world, coming up with interesting topics that will keep your audience interested can be difficult to do with each and every mailing. Training Marketer offers these seven great ideas for turning a dull b-to-b newsletter into a must-read:
Whether your business recycles, has switched to more environmentally
friendly products, or allows employees to telecommute, be sure to get
the word out:
If your business fails to
come up in conversation, there are a number of effective, low-cost ways
to get the chatter started as part of a guerilla marketing strategy. Here’s how:
More than 33 million Americans now work remotely at least one day per month, according to the “Telework Trendlines 2009” survey report. Still, most managers have been trained to work with employees who are only physically present to them. How can you manage what you can’t see? Here are some tips:
Wear your heart on your sleeve: Emphasize with customers’ deep-seated concerns by moving from passion to compassion in marketing ... Educate managers with faster, more specific training: The trend is to pick up tailored programs offered by consultancies ... Move beyond traditional risk-management to lead your company through faster times.
Florida employees are protected from retaliation for whistle-blowing, but courts have been limiting what they consider to be blowing the whistle. For example, in one recent case, a court concluded that a co-worker’s attempts to report a fellow pharmacy worker’s lax prescription practices was not whistle-blowing.
You probably know that employers can and are sometimes held liable if their employees harm customers. That’s especially true if they knew or should have known that the employee might be dangerous. But your potential liability—if you negligently hired an employee in the first place—doesn’t go on indefinitely.
A recent, independent survey conducted for Hallmark Business
Expressions proves sending business greeting cards strengthens
relationships with customers, prospects and employees. To implement an effective
business greeting card strategy, use the following tips to ensure
your company’s goodwill gesture is received in the same spirit it is
given.
These common slips-ups were formulated for salespeople, but they apply equally well to CEOs and other executives. For starters: Not seeing the world through your customers’ eyes—that’s most of the game right there ...
Search engine optimization (SEO) holds much promise - but it can be a complex undertaking. To help maximize the impact of your SEO efforts, Alexander Brunacci, vice president of sales and marketing at Maximosity, offers these six tips:
According to Dan Adams, president of Advanced Industrial
Marketing, Inc., your prospects should play a vital role in every stage of the business development
marketing process. Here are three suggestions for putting your prospects to
work:
In 5 years all businesses will have a regular strategy to become
apart of the conversation their clients and prospects are having. It will be common sense like a listing in the
yellow pages was 10 years ago. For now,
it is still an innovative concept and a powerful tool.
For his book Fire Them Up!, strategic communications expert Carmine Gallo interviewed more than two
dozen CEOs, entrepreneurs, and educators. He offers these six secrets to inspire your team as part of developing a strategic communication plan:
New bosses are popping up lately, as more offices streamline staff. If that’s the case in your office, cast yourself in the best possible light—quickly. Follow this advice from executive recruiter Jay Gaines and executive coach Licia Hahn.
According to marketing
expert Rick Segel, “maximizing” your customers at every opportunity
can spur increased sales and aid in the delivery of good customer service.
Here’s how to go about
it:
Jack Stack led an employee buyout of International Harvester’s remanufacturing division in 1982 and grew the company to 22 subsidiaries and sales of $150 million by 2000. He laid out his ideas in The Great Game of Business and A Stake in the Outcome, his manifestos for open-book management. Today we would call his career a drive for financial transparency.
Many businesses fail to think about the importance of trust in building customer loyalty for a brand, says Daniel Burrus, CEO of Burrus Research. Here’s how to foster trust
in your organization as part of the brand building process:
If you’re planning to use Twitter as an online
marketing tool for your business, consider these tips from the venture development organization IdeaCrossing:
Author Joey Asher reveals five successful sales techniques that are crucial for creating
a pitch that will help you connect with buyers and win more contracts:
If you operate a business that is open to the general public, you’re legally obligated to make the premises accessible to disabled people. Similarly, you might update the facilities for disabled employees in your office. At least you can salvage some tax benefits when you modify the building: Build your renovation plans around the “disabled access credit.”
In a weak economy, strategic communications
are especially important. Businesses that maintain a regular dialogue stand the best chance of
weathering the economic crisis, experts contend. Here are four low-cost
ways to bolster a strategic marketing communication plan:
Odds are that many forms of social media, such as Facebook and Twitter, are already thriving in your workplace. As an employer, it’s best to make a conscious decision about how to address social media issues with your employees. Proactively develop a policy so you don’t get stuck doing damage control—perhaps becoming the latest talk heard ’round the virtual water cooler.
When dashing off your next memo, report or e-mail, cut right to the core points. HR directors from half of the 120 major American corporations polled in a recent study said they consider writing ability when making promotions. "You can't move up without writing skills," one HR director said.
As hard as the economic crisis has been, now is not the time to heed stories of defeat. Here are five
survival tips for owners of growing businesses that should be taken
into account during the business plan development process:
We present a case study on how one smart growing business
improved its customer retention and acquisition efforts through a
recognition and rewards program for both staff and customers.
Researchers
continue to explore the impact of customer service training on customer loyalty,
as measured by customer retention, and a company’s customer service
standards. The research showed that,
compared with other customers, long-term loyal customers act in the following ways:
Researchers from the University of Minnesota and Ohio State recently conducted a study to determine whether local laws requiring complete or partial smoking bans in bars and restaurants drive away customers, causing workers to lose their jobs. Bar and restaurant owners, who generally oppose smoking bans, have long argued that’s exactly what happens. The verdict?
Regardless of how consumers enter your Web site, there is one smart way to ensure that your brand leaves a positive impression:
create unique landing pages. To improve your landing pages as part of building a brand, consider these tips:
Those who prevail in difficult times are the ones who
steadfastly refuse to allow negativity to form a barrier to their
success. So asserts Francie Dalton, president
and founder of Dalton Alliances.
She offers these eight suggestions:
Simply
having every searcher land on your home page is a formula for disaster.
Here are some details to consider when it comes to using pay-per-click (PPC) advertising:
You don’t have to tolerate foul language ... Customer gripe caused firing? Get it in writing ... Ledbetter Act already spurring more pay cases ... Track when you notify worker of firing ... No signature? Settlement may still be binding.
Q. I own a construction company. We require all employees to wear a company shirt. If an employee does not wear a company shirt, he or she is assessed a $25 per day penalty, which is deducted from the next paycheck. Is this penalty legal?
Sometimes, employees claim protection from religious discrimination based on very unconventional beliefs. No matter how unusual, employers must reasonably accommodate those beliefs unless doing so causes an undue hardship. Employers should be prepared to show why it would be a hardship before terminating the employee.
Cursing has become fairly common in some workplaces, and sometimes it’s shocking what employees say to each other. That doesn’t mean, however, that you have to tolerate it—especially if it affects customers or clients.
Q. One of our financial managers has filed for bankruptcy, and our directors now want to terminate him because they doubt his financial judgment. They’re also worried that customers will react negatively to the news that one of our finance people is going bankrupt. Can we lawfully discharge him?
Dr. Rhonda Savage, an internationally acclaimed expert on women’s issues, strategic communication,
and leadership, offers these tips for increasing sales with female
buyers:
According to Richard Steele, a course
instructor at the University of California, Irvine Extension, the key to succeeding in recessionary times is
to focus on four simple categories — what he calls “Marketing the
RITE Way.”
One of the most common mistakes made by people in business is using a generic e-mail account such as Hotmail, Yahoo Mail, Gmail or an e-mail address from their internet service provider instead of a business-specific domain, such as user@yourdomain.com.
Question: “I manage the gift shop at a beautiful, historic winery. Although this is a wonderful place to work, we do encounter customers with a variety of challenging personalities. I have several employees who complain about how stupid customers are and what dumb questions they ask. Since we don't work in a bubble, I'm sure customers sometimes overhear these comments. I’ve tried asking everyone to be more positive, but negativity spreads like a disease. How do I stop this catty chatter?” — Frustrated in Wisconsin
Today,
however, conspicuous consumption is out
and conscientious consumption (buying to be heard) is in, and it will impact small business in a massive way.
Competitive intelligence gathering must be
done in an ethical and reasonable way. These guidelines from MarketingScoop.com provide a step-by-step way to acquire the information you need without crossing the line.
In many businesses, the sales staff is also responsible for customer service. While that is sometimes unavoidable in small organizations, it creates problems in larger organizations.
With competition for customers and clients keener than ever, your product related presentations can make or break sales. Close the deal by sharpening your pitch with the methods of Apple Computer co-founder Steve Jobs, a widely acknowledged master of presentations.
When John Akers ran IBM in early 1989, he began a campaign to focus on customers. To emphasize that goal, he invited Donald Keough, a client and president of Coca-Cola, to speak at an IBM meeting. Embarrassingly, when pictures about IBM were presented, one slide showed senior executives with a bottle of Pepsi ...
Q. I am very concerned about the H1N1 flu outbreak, especially if it flares up again this fall. Are there are steps I should take to prepare my business if an employee contracts the illness?
The only way to be a great leader is to establish trusting relationships and ensure that your words carry some weight. “You can’t lead if you don’t have trust,” says Steelcase CEO Jim Hackett ...
When it comes to whom you employ, pay no attention to your customers’ preferences if they lead you to make illegal decisions. Simply put, employers can’t consider what race or ethnicity their customers or clients would prefer when making hiring decisions. That would be discrimination.
If your customers aren’t head-over-heels gaga about you, then
you’ve got to work on your relationship marketing efforts, says author Jeanne Bliss. She offers these quick tips for customer relationship building:
As competition stiffens and
consumers’ belts tighten in these turbulent economic times, we offer some tips for building brand equity with customers and prospects:
Without a pawnshop and a gold onyx ring, Patrick Heinaman's grandmother might have missed her daughter's funeral. The
short-term loan put the 412-mile trip to Port Lavaca within reach. It
was costly, but her only option. But Heinaman's grandmother and other
low-income borrowers would have a harder time getting an emergency loan
of that type if the legislation Congress is considering to cap interest
rates on all consumer credit transactions passes.
How do you break away from stagnation and take advantage
of opportunities to grow your business? Michael Dotson, chief executive
officer of WorkSmart Media Group in City of Industry, Calif., offers these 10 suggestions:
When hiring a new leader for your team, it’s essential to interview his or her direct reports so you can smoke out any nasty surprises. People learn what they want in a leader by finding out what they don’t want. If you encounter any of these responses, probe around:
Having a viable Web presence doesn’t require an open
checkbook, a 24/7 work schedule, or a degree in niche marketing.
Internet success calls for a consistent focus on a few essentials:
Given the economic crisis, do a quick audit of the financial people working for you to see who are best equipped to operate in a pressure-cooker. Consider their disposition toward others and their ability to lead, not just their proficiency with spreadsheets.
Macy’s CEO Terry J. Lundgren knows it’s valuable to see your business the way your customers do. So he spends time each week walking Macy’s floors as a customer would. The experience allows him to get a feel for the shopping experience in a particular store and to take any issues or concerns back to management.
Author Jill Griffin suggests a set of questions, which she calls the Worth-It Test, to help
owners of growing businesses determine whether their product or service
presents a clear advantage over the competition and can justify a
higher price.
Everyone talks about getting good customers to give you a referral, but few businesses actually pursue them. Earning referral business can be a fantastic way to grow your business. The best part: All of the calls are warm leads. Here's a step-by-step plan for asking for (and reeling in) those referrals.
Steve Steinhilber, vice president of strategic alliances for Cisco, says that half of all strategic alliances fail. So why has he made a career of them? Because customers expect products that are well integrated, but you need to focus on what you do best. Here are nine ways to think about and plan alliances.
Backing up the phone list stored on your cell phone (or your boss's) doesn’t have to cost a fortune or even require much of an effort. Most carriers have cheap or free plans available for current phones. Here’s a recent rundown on how each plan works.
If you’re still grumbling about joining Facebook, LinkedIn or Twitter, know this: Social networks are good for business. “It’s very well documented that businesses that focus on marketing during tough financial times can actually improve,” says Karen Quintos, a vice president at Dell.
Any niche
marketing effort should focus to some degree on what sets your business
apart from the competition, according to Scott McKain, author of Collapse of Distinction. He offers these niche marketing tips to get the ball rolling:
Much of the conventional wisdom about coupon redemption
is wrong, says Peter Meyers, vice president of marketing at
Toronto-based ICOM Information & Communications, a division of Epsilon Targeting. Here, he dispels seven of the top myths:
A major challenge you face every day is communicating your expectations to your workforce. Right now, at least one of your employees doesn’t know the answers to basic questions about your company’s goals and procedures.
If your business model was developed in a boom market, you may
need to rethink your strategy as it relates to customer relationship
management, asserts L. Drew Gerber, CEO of Blue Kangaroo and creator of
PitchRate.com. Here are some tips:
Boost productivity by “plotting” the items on your to-do list ... Organize a boss’s overflowing e-mail box by setting up inbox folders ... Manage team conflict with this tactic ... Take a breather every hour, for peak productivity ...
Here, in no particular order, are the five companies that have
consistently failed to deliver quality customer service — along with
examples of smaller businesses that do it right.
Nothing is more frustrating than having a prominent link to your website that nobody clicks on. Skeptical, skimming web users ignore links they perceive as low value and move on. So how can you consistently drive traffic and links to your website without spending every hour of every day on it?
Online shoe retailer Zappos has gotten a lot of attention lately for its knockout customer service. But Tony Hsieh, founder of the billion-dollar company, says his secret of success is really about his employees. “Our belief is that if you get the company culture right, most of the other stuff, like great customer service, will just happen,” he says.
What difference does empathy make in business? The answer is most visible in the tales of two major product launches from the same company: the Xbox and Zune from Microsoft. What led Microsoft teams to deliver a great performance in one case and a dud in the other?
Baseball, America's favorite pastime, may also be a way to hone your business skills this summer. If your company has its own baseball team, cycling club or any other sport, consider signing on. It could do more than tone your muscles.
Brent Sampson, author of Sell Your Book on Amazon and Self-Publishing Simplified, offers thesefive marketing tricks you can adopt immediately to boost your business during slow times:
One of the most important aspects of Strategic Business Leadership® is “Turning the Wheel,” which refers to making the changes needed to make your plans work. Surveys can be an essential tool in getting the information you need to turn the wheel successfully.
Many companies make the same kinds of errors when redesigning a Web
site as part of a niche marketing plan. Erin Presseau, a strategic
interactive manager at SilverTech, advises her customers to avoid these four costly mistakes.
Your boss asked you to prepare a spreadsheet for a meeting the next day. It took a couple of hours and some shuffling of priorities, but you did it. When you arrive at the meeting, though, your boss handed you a spreadsheet that someone else created. Should you tell your boss how frustrated you are?
Take steps to ensure that you knock this year’s performance review out of the park. Normally, says workplace expert and former HR executive Liz Ryan, only a small percentage of employees invest time in preparing. “But in 2009, performance reviews will matter—a lot,” Ryan says.
Trusted business relationships, much like friendships, require
time and regular contact. Make it a priority to invest in your future
by investing time in customer relationship building. Author George Hedley suggests these three action steps:
The key to avoiding a confusing logo is to keep it simple. Brand identity expert Erin Ferree offers these easy steps to create a clear, uncomplicated logo as part
of a corporate identity development strategy.
Trust your people’s instincts to avoid hamstringing them ... Tap new ideas with a “hack day,” where you allow customers to help you innovate ... Get more from people by clarifying expectations ... Rely on your team when times are tough, rather than calling the shots and executing all the plays yourself.
Q. We are hearing rumors that one of our employees may be setting up a new business in the same industry in which we operate. That employee has not signed a noncompete agreement. If he is starting up such a business, is that illegal even without a noncompete?
Recently, we addressed the risks involved in misclassifying employees as independent contractors and explored the three federal tests for getting it right. Be aware that Florida has own laws for determining whether a worker is an employee or an independent contractor. Along with the federal standards, you need to be familiar with the Florida tests.
For several years, California courts have confused employers whose employees receive tips from customers. The question: What sort of tip pools can employers mandate? Iit wasn’t clear whether bartenders and others who don’t directly approach diners could share in the tips. Now, the answer is in from the Court of Appeal of California.
Seeking radical change in your organization? Be revolutionary. While managers believe in distributing information, rebels realize that emotions of pride and anger can move a group of people forward.
The danger in reading Howard Kurtz article is to confine this problem
to the newspaper business. The same mistake ruined Polaroid and
Kodak's film developing business, put travel agencies out of business,
unemployed TV repair men, altered the book selling business, etc.
Religious accommodation went up against business necessity recently when the "Three Faces of Eve" butted heads with an employer in court. Find out how many winners there were.
Everybody knows iconic individuals who have branded themselves: national domestic advisor Martha Stewart, for example, and real estate hotshot Donald Trump. Lower lights do it, too, and we can learn from them.
The concept of checking our customers’ pulse on a quarterly basis worked but not until we showed quantifiable improvements directed toward their specific needs.
Not all sales professionals are in a slump. Some are thriving. And you can, too. Douglas Smith, a nationally recognized speaker and sales trainer, offers these four tips to boost your lead generation efforts.
Do you suffer from “recessionism?” It’s a silent problem of immense
proportions that can rob you of your desire and passion to lead effectively. To escape its
wrath, you must embrace these four key areas:
It’s sad enough when an employee becomes seriously ill. What makes it tougher is that work doesn’t stop. Responding to these challenges requires tact, sensitivity and flexibility. Mistakes can mean not only hurt feelings but also potential legal liability problems. The key is balance ...
To keep switch-prone customers from straying, companies need bold new customer retention
programs that skillfully address four market factors: underserved
customers, unprecedented choice, easy-to-use search listings, and
social media activism. Here are a few tips for building customer loyalty:
Swine flu is casting a shadow of concern over public transportation agencies as health departments prepare people for the risk of a pandemic. So far, health officials in the United States are saying public transportation still is safe for travelers. The lingering question: How long can public transportation agencies continue to lay claim to operating disease-free transit systems?
To identify new business, we decided there was no better approach than to look at our existing client base and identify how we found those customers in the first place.
The last time Chrysler found itself in deep peril, in the mid-1980s, Lee Iacocca hired turnaround artist Steve Miller to jump-start the company. Miller recounts meeting a Japanese-American, Reiko McKendry, who wanted to help defuse anti-Japanese sentiment in America and make Chrysler competitive again ...
Today is the Federal Trade Commission (FTC) deadline to comply with the 2003 Fair and Accurate Credit Transactions Act’s (FACTA) Identity Theft requirements. Dubbed the “Red Flag Rules,” Sections 114 and 315 of FACTA require that
all financial institutions and creditors create and implement a written
program for “detection, prevention and mitigation” of identity theft.
A major responsibility and obligation of all managers is to motivate their employees. This is a basic part of all leadership positions and sometimes gets blurred and forgotten in the hectic pace of modern business.
As your organization braces itself for tough times, how can it boost
revenue without breaking the budget? Acclaimed marketing and sales consultant John Haskell offers these suggestions
to build a no-money-down niche marketing plan.
Pricing is risky. What price is too high? What price is too low? Pricing is one of the most important marketing decisions you will make. Your business model revolves around price, so finding the right price is essential.
The owners of FoxTale Book Shoppe,
an independent bookstore in Woodstock, Ga. have steadily grown
their store by eschewing doom-and-gloom
thinking and sharing their passion with customers. Here are four other
lessons from FoxTale that businesses should heed:
We present a case study on how one smart growing business, in an
effort to land new customers as part of its business development plan,
increased the visibility of its quarterly newsletter through guerilla
marketing.
Business consultant Gayle Lantz wants the rest of your year to be bullish. For starters, remember that the downturn won’t last. Remind your employees that in business, as in life, it has never made sense to follow the herd, whether it’s doom-and-gloom thinking or “irrational exuberance.”
Whether you're dining with peers at a convention or meeting with a vendor, lunch etiquette can keep you from marring your image with a faux pas. Here are five etiquette rules for business meals...
There are still motivated, financially capable consumers out there who
are prepared to buy. MaryEllen Tribby and
Michael Masterson, coauthors of Changing the Channel,
suggest these four cost-effective and easy-to-test tactics to reach them:
To be effective, customer service training must be presented in ways
that match employees’ learning styles. A wealth of research in this
area shows that most people fall within one of three specific learning
styles:
We are a trade association and are trying to use our website to do more with our customers online. One of the areas that we struggle with is trying to determine who is coming to our website and where they go once they arrive. Is there an application that provides this type of information that is easy to use and affordable? - Mark S.
Today, media fragmentation makes it more difficult to reach the
general market. Bolivar J. Bueno and Scott Jeffrey, managing
partners at the Cult Branding Company, offer these tips for conquering the new world of marketing:
Miramar-based low-cost carrier Spirit Airlines has run into opposition from flight attendants over a change to their uniforms. The aprons the flight attendants wear while serving customers include logos promoting alcoholic beverage brands.
There
are proven techniques you can use to increase any ads pulling power, whether your main goal is inquiries or
image. Here are 31 techniques that can work for you.
Bob Bly, author of Bly on Direct Marketing,
has been keeping a close eye on Internet direct mail. He says
the following six techniques show the most promise in terms of
increasing click-throughs and conversions:
Whatever you do, don’t cancel a meeting because of a tightened budget. Employees and customers need to see the leadership team standing in front of them, sending a “we’re in this together” message.
In the past year, Microsoft adCenter, Google AdWords, and Yahoo Search Marketing
have simplified the search engine marketing (SEM) process. But if SEM is too intimidating, here are some easier ways to
drive more customers and prospects to your site:
We know that effective communication is a critical component of leadership. But how often do we need to reiterate our expectations of our employees’ daily responsibilities and their interaction with customers?
In today’s recession, new
business is scarce, and competition for business partners is intense.
To win new customers and stand out from competitors at your next sales
presentation, focus on the following five
fundamentals:
The Fair Credit Reporting Act regulates how your company performs a job background check on applicants. Contrary to popular belief, this federal law doesn’t just cover credit checks. It covers any background report, such as driving records and criminal histories obtained from a “consumer reporting agency.”
Do you set your own priorities based on the results you want or the tasks that keep popping up on your to-do list? Do your job descriptions define results that will move your business forward or just the duties they should perform?
My monthly e-zine, including copy and layout, takes me just an hour or two per issue to complete from start to finish. I want to share the formula with you, so you can
produce an effective e-zine of your own.
David Meerman Scott, author of World Wide Rave,
offers a number of methods and approaches that various
businesses can use to start an online “wave” of interest in their
company or their offering.
It’s
smart to set reasonably lofty goals for employees. But is there a danger in
setting those goals too high? One court recently let a jury decide
whether a company’s higher-than-the-moon goals were discriminatory.
And, as we all know, once an employer is pushed off to a jury, it’s an
instant loss… in time, money and brand damage ...
One of the best ways to create a more trustworthy Web site as part of a niche marketing
strategy is to quickly satisfy unhappy customers. Here are five other ways to improve the credibility of your Web site:
Based on a perusal of
worldwide newspaper and magazine coverage of the global economic
crisis, here are six points consistently mentioned by top experts in
small business development:
Promotional products are proving to yield a higher ROI
and higher recall rate than other forms of media, according to a study
by the Advertising Specialty Institute. Here are other ways to build brand loyalty without placing an ad:
In a recent DM News column, I apparently offended a segment of the blogging community by suggesting that perhaps blogs might be “an utter waste of time … ” Here’s what all the hoopla has taught me so far:
Why does one ad make a lasting impression and sell merchandise, while another falls flat and doesn’t generate enough revenue to pay its own cost? Virtually all persuasive copy contains the eight elements described in this article.
Perhaps the oldest — and most widely embraced — rule for writing direct response copy is, “Stress benefits, not features.” But even this sacred commandment doesn’t always hold true.
Tim Calkins, a professor of management at the Kellogg School of
Management, believes many businesspeople confuse strategic
initiatives with objectives or tactics. In his new book, Calkins provides numerous examples of possible strategic
initiatives, along with tactics to implement them.
Scott McKain,
author of the forthcoming book Collapse of Distinction: Stand Out and Move Up While Your Competition Fails, offers these four key steps to truly differentiate your
company from the pack as part of a brand-building strategy:
Based on his experience, Olivier Piscart, managing director at Emailvision US, says
companies would be wise to avoid these five direct email marketing
blunders to achieve maximum ROI:
RightNow Technologies and Harris Interactive polled more
than 2,100 Americans to pinpoint what
consumers find frustrating about customer service, and how these experiences affect attitudes and behavior. Based on the findings, here are three tips for better customer service:
“If you want something to grow, you must feed it and care for it,”
says Jim Cecil, founder of the Nurture Institute, in Woodbridge, N.J,
which helps companies boost customer loyalty. Here’s a
four-step plan for growing the seed of a single interaction into a
healthy, fruitful customer relationship:
If you are a market-driven company, then you will want regular feedback from your customers. One way to solicit ongoing input from your customers is to have a Customer Advisory Council (CAC).
With direct mail response rates continuing to decline, telemarketing impeded by the Do Not Call list, and CAN-SPAM controlling e-mail marketing, direct marketers are constantly exploring channels to find the magic formula that will work for them.
There are two types of marketing in the world today: (1) “Traditional” marketing with its relatively larger budget and reliance on standard methodology and mainstream media, and (2) “guerilla” marketing, which is reliant on non-traditional tactics...
If you want to master the skill of dealing with complaining customers
and raise your customer service standards, John Tschohl, founder and president of
the Service Quality Institute in Minneapolis, Minn., recommends following
these six steps:
The single most common complaint among business owners
about social networking and social media marketing is the significant
demand on their time. The solution, according to Dr. Maurice A. Ramirez, founder of the consulting firm High Alert, LLC, is to follow this SAM process:
It sounds like a good idea: survey customers to find out what they want, and then let their answers shape your product development and marketing. But in reality, it’s often a bust.
Having a
credible Web site reassures customers that your company is legit. Here
are five ways to create a more trustworthy site as part of a niche marketing strategy:
As the economy heads south, many of your employees have probably considered—or already found—second jobs to supplement their incomes. Most of the time, moonlighting poses no conflict with your organization’s work. But an employee’s second job could lower productivity and morale. It could create liability for you.
Regardless of the size of your company, a well-executed integrated online marketing
strategy can help you maximize results in a tough economy. Here are
four cost-effective tactics to get your media working together:
If you’re the office Eeyore who says, “We tried that before and it didn’t work,” highlighting the negatives isn’t likely to get you noticed—at least, not in a good way. Instead of pointing out the downside, try using these tactics.
There’s a widespread understanding of the grave impact domestic violence has on personal lives and the havoc it wreaks on families and communities. Now more attention is being paid to its effect at work. Sometimes, incidents of domestic violence actually happen in the workplace. But the impact goes far beyond immediate safety concerns.
You decide to switch long-distance phone carriers but the telephone company cancels your entire telephone service. Here’s how one retail company turned the situation around.
Afraid the recession is here to stay a bit longer? If so, you're not alone. Many economists are predicting doom and gloom. Here are 14 strategies companies use to maintain—even
increase—sales, while their competitors struggle to stay afloat.
Dan
Adams, president of Advanced Industrial Marketing Inc., says implementing cheaper marketing tactics is crucial for growth,
as is customer relationship building. Adams offers these three
small-budget ideas to boost your business:
The economy is in trouble. But good marketing can still lure plenty of qualified buyers. It’s just harder to close the deal. A “shared risk” offer can warm up those with cold feet.
A recent ruling by a Wisconsin judge in favor of a northeastern Wisconsin TAB member shows a good and valid noncompete and confidentiality agreement is worth the effort.
Using testimonials—quotations from satisfied customers and clients—is one of the simplest and most effective ways of adding punch and power to brochure, ad, and direct mail copy. Here are some tips for using testimonials.
In the current economic climate, it’s a good idea for your company to save money for a rainy day. But you can run into serious tax trouble if you hoard too much cash in the corporate cupboard. Strategy: Stay within the prescribed tax-law limits. Otherwise, your company could be socked with the “accumulated earnings tax.”
Most business-to-business advertisers have smaller ad budgets than their counterparts in consumer marketing. Here are 10 ways to get more out of your advertising dollars — without detracting from the quality and quantity of your ads and promotions.
Inc. columnists Norm Brodsky and Bo Burlingham draw on their own experience, as
entrepreneurs and as mentors to others, to put forth useful advice that
covers all aspects of a business development strategy.
One of the toughest questions beginning and experienced service providers wrestle with is: "How much should I charge?" Here are four important factors to consider when determining what to charge the client:
Better technical writing can result in proposals that win contracts, advertisements that sell products, instruction manuals that technicians can follow, and letters, memos, and reports that get your message across. Here are ten tips on style and word choice...
Asked if he could write an effective direct mail package on a
complex electronic control system, a well-known copywriter replied, “It doesn’t matter what the product
is. You are selling to people. And people are pretty much the same.” Wrong.
Why Land Rover's "luxury" tagline is out of step with the times -- and why you need to fix your own out-of-touch messaging before you're out of customers.
Driving visitors to your company’s web site and coaxing them to provide contact information is a great way to generate sales leads. However, only 4% to 8% of people who click to a web site leave their personal information. To convert those web surfers into customers, consider these four surefire tips from FuelNet.
Martyn Lewis,
founder, president, and CEO of Market-Partners and author of Sales Wise: A Journey through Sales and Selling, shares these myths about sales — and the realities behind what creates truly effective sales lead generation:
Q. I have an employee who has a substantial daily commute—75 miles each way. Do I have to compensate the employee for time spent traveling to and from work?
What’s a great way to determine how your customers perceive your company? Have someone you know contact current or former customers and ask them for a reference.
A marketable name is more than
just a catchy word or phrase, says Alan Brew,
senior vice president at RiechesBaird,
a b-to-b brand development company. Start the process of naming
your business by answering these questions:
Branding expert Dan Wilson, founding
principal of MarketDifference Communications Group, offers three reasons why building a strong brand is vital to the success of your growing business:
Marc
S. Levitt, principal and creative director at MSLK, offers these seven tips to ensure that your
investment of time and money in a site redesign will lead to online niche marketing success:
America’s foremost business philosopher, Jim Rohn, says the biggest mistake people make is thinking they work for someone else, rather than themselves. When you pretend that you work for yourself, you’re more apt to take initiative. Here's why.
Are there certain industries whose business model is dependent on not helping customers — businesses designed to actually be more profitable when not giving customers the best advice, products, and service? Here are some that have been suggested to me.
Day in, day out, you must prove
value, especially in times like these, asserts Linda Bishop, author of Selling in Tough Times and president of Thought Transformation. She offers five sales techniques to help you sell more.
James Andrews is a stealth force in sports, making (or saving) teams billions by mending their players, including 62 Hall of Famers. Aside from his skills as an orthopedic surgeon, Andrews has made his own fortune by pressing an extreme form of customer service.
Is Blockbuster lying to us? Some people think so. Blockbuster’s new commercials promise, “The end of late fees.” But of
course, that’s impossible: if there is no penalty for returning a movie
late, you could keep it forever.
Question: “Does anyone have any ideas for promotional contests? I am trying to bring in more customers, and our staff really gets motivated with contests.” — Angela Starnes
Vicki Kunkel, author of Instant Appeal: The 8 Primal Factors That Create Blockbuster Success,
cites a range of research showing that certain “primal” factors are key to building allegiance. Three are particularly applicable to the growing business:
Online relationship building takes work. But companies that go the extra mile see benefits ranging
from improved customer loyalty to increased sales. Here are six ways to
get closer to your customers in the virtual world:
Here are four promotional copywriting tips, from the authoritative brochure titled
“How Successful Clients, Copywriters, and Designers Work Together,” that owners
and managers of growing businesses should take to heart before
developing a creative direct mail campaign:
In Jonathan Salem Baskin’s new book, Branding Only Works for Cattle,
he argues that society has reached a stage where branding is irrelevant
and unable to deliver the profits that its proponents have long touted.
In 1961, Rosser Reeves published his classic book Reality in Advertising in which he introduced the notion of the Unique Selling Proposition, or USP. According to Reeves, there are three requirements for a USP:
Employers are responsible for the way their employees behave. Threatening behavior toward fellow employees or customers that causes emotional or physical harm can lead to a negligent-supervision lawsuit.
Employees who are fired after breaking work rules often allege that they were targeted because of some protected characteristic like gender, age, race or ethnicity. The best way to counter such claims is to know beforehand whether your organization is being tougher on some employees who belong to a protected class while letting others slide.
The 5th Circuit Court of Appeals, whose decisions cover Texas employers, tends toward conservative rulings. It recently rejected a case that could have opened up the litigation floodgates for companies that have pending unfair labor practice charges.
False logic, a term coined by master copywriter Michael Masterson, is copy that manipulates, through skillful writing, existing facts to help readers come to conclusions that those facts, presented without the twists of the copywriter’s pen, might not otherwise support.
In these challenging times, getting good advice from a competent direct mail
marketing production partner is more important than ever. Crystal Uppercue, marketing manager for EU Services, says you should expect these six essential capabilities from a partner:
There is a growing consensus that you should manage your overhead to match your pricing, as opposed to simply passing on overhead increases to the customers.
How well do you really know your customers? Knowing that you are writing to farmers, Information Technology (IT) professionals, or plumbers is just the start. You have to dig deeper.
Those of us who make our living with words are naturally disheartened when we hear the various “war cries” of hardcore online users and marketers: “Print is dead” ... The success of James Mustich, Jr. is a refreshing exception to these
claims.
One Internet advertising technique that’s assisting companies in the hunt for customers is the podcast. It’s difficult to effectively utilize this advertising
format, however, without understanding the strategies involved. Consider these tips from Mequoda Group editor and publisher Amanda
MacArthur:
An analysis of the biggest business failures of the past quarter century, conducted by two consultants, reveals that nearly half of them could have been avoided. In most cases, the culprit was flawed strategy, not inept execution, which usually gets the blame.
One highly effective way to better connect with your people is to hold
individual meetings. You build a stronger team, one
person at a time. Change course by following
these four steps, courtesy of Joe Takash, founder of Victory Consulting:
When I write copy, that audience is the prospect. But with SEO copywriting, you are pandering to another “audience” … the search engines … and not the reader. Here, in my opinion, is a much better approach to writing Web copy:
Former customers are another potential source of revenue, but few
businesses stay in touch with those they once served. Best-selling
business author Rhonda Abrams offers these tips to reenergize your relationship with former customers:
When it’s time to reinvigorate your company, what do you do? Whose ideas do you listen to? How do you know whether your customers will stick with you through change? Starbucks CEO Howard Schultz is in the process of using customers’ advice to update his recently battered brand ...
It doesn’t matter whether strong leadership comes from innate talent or
intense practice, if the leaders in question are not focused on the
consequences of their impact. Regardless of where you are on the talent scale, these four action steps will allow you to leverage your strengths and focus your actions
in such a way to achieve greater results.
If you’re breaking into direct email marketing, here are some tips to consider, from the white paper Busting Out of the Inbox: Five New Rules of 1to1 Email Marketing:
If you are trying to convince potential customers that they need your product, you’re on the wrong track. The old rules say that you should control your resources. The new rules say just the opposite, says Rob Slee, author of Midas Managers: How Every Business They Touch Turns to Gold.
Most organizations stick to traditional management approaches, largely because they don’t trust employees with control. But studies consistently show that employees who set their own goals work harder to accomplish them and are happier with their jobs. Here are some practical tips for empowering your employees.
HR Law 101: The Americans with Disabilities Act prohibits discrimination against qualified individuals with disabilities who can perform a job's essential functions with or without reasonable accommodation. All employers that have 15 or more employees must comply with the law ...
If your business depends on solid client relationships, now is the time to safeguard those relationships with a restrictive covenant that prevents employees from jumping ship and taking customers with them.
Is it time to consider a full-scale site redesign? Here are five
signs that it’s time to revamp your site, courtesy of Erin Ferree, a
brand identity and marketing design strategist at elf design:
In a company where business is performed against fixed-price contracts (retainers, service contracts, etc.), a useful tool that will give you an interesting snapshot of your business is what I call the Activity Index.
In four years, the Gainesville Health and Fitness Center became the first and only health club to receive the top honor awarded by the Wellness Council of America. Plus, the club retains 77% of new members, compared to the industry average of 60%. Here's how Joe Cirulli did it.
Take this simple test to see whether what you’re telling your people about the economy is way over the top — adapted from “How to Tell If Your CEO Is Clueless.”
We did a pre-show mailing to prospects and customers that included a piece of foreign currency. Anyone who had the matching bill with the same serial numbers would win an iPod.
When I first got into direct marketing, I took a course in direct mail copywriting with legendary copywriter Milt Pierce at New York University. He explained a phenomenon called RECENCY, part
of a formula called “RFM” — for “recency, frequency, and monetary.”
These days, most small businesses rely—either somewhat or heavily—on software applications. According to a new report by PC World magazine, here are 15 of the best free and low-cost software tools for powering any small or midsize business.
Even growing businesses that are short on cash and human resources
can leave a positive footprint in their local communities through
cause-related marketing efforts. Here are some things to think about
when considering cause marketing:
To help your business stay relevant and organized in online
communities, Frank Gruber, a product strategist and social media expert
at AOL, offers the following advice:
A sales rep who was not the customer’s normal rep would take the call with “Bob is on another line, but I heard you had a problem, so I wanted to get you help right away.”
“What works best in e-mail marketing?” I got asked for the umpteenth time the other day. “Long copy or short copy?” It’s a quandary for direct marketers much more so than general marketers. Here’s why:
Jon Wuebben, author of Content Rich: Writing Your Way to Wealth on the Web, offers the following tips to help you harness the power
of cost-effective online niche marketing:
Whether you’re a service provider or a retailer, a solidly constructed direct mail sales letter
can work for you over and over
again, for years to come. So says Karen Scharf, an Indianapolis-based
marketing consultant...
"If the coach is organized, everything falls into place. If he has self-discipline, the team has discipline. If he's dedicated, the team is dedicated. Everything revolves around the head coach. He's the one who has to make the team go." - Ray Nitschke
Coming up with good story ideas is one of the toughest tasks in publishing a company newsletter. Here's a checklist of story sources to stimulate editorial thinking and help identify topics with high reader interest that help to promote the company.
Suppose you had responded to an advertisement from a manufacturer of forged steel valves and requested more information. How would you react to this reply?
Some owners are under the misconception that a commission plan has to be a flat rate for all products/services, and then they cannot understand why their sales reps aren’t concentrating on the products/services that they want them to focus on.
Direct mail, in the hands of a knowledgeable pro, can be a powerful promotion that builds an awareness of an event. Here are 10 proven techniques for creating direct mail that works.
As people increasingly move online to conduct transactions, human
interaction is being replaced by points and clicks. Online customer
relationship
building doesn’t just happen — companies need to go the extra mile.
Here are some ways to put your best virtual foot forward as part of a
relationship marketing strategy:
To succeed in the corporate world, technical types have to learn to live with — even serve — nontechies. This article gives tips to help you get along with — and maybe even learn to like — people, whether the same as us or different.
Jeffrey Immelt, chairman and CEO of General Electric, says his favorite failure was a product called Nuvel, a countertop material. If you dropped a coin on it, he says, it would leave a mark that required sandpaper to remove. What did Immelt do once he recognized his company’s blunder with Nuvel?
Faced with rising costs, Quality Environmental Professionals Inc. scrambled to find ways to cut costs without laying off staff. But when the CEO tried to cut into the doughnut budget, employees balked. Employees offered to work an extra hour or two each week to ensure the continued flow of doughnuts ...
Don’t be shy about restricting employees from stealing customers when they leave. Your best bet is to include specific language and examples of the sort of solicitation you want to ban.
The Minnesota Governor’s Council on Developmental Disabilities has recognized 11 companies for their innovative approaches to employing developmentally disabled workers. Award recipients include three grocery stores: Coborn’s in Buffalo, Byerly’s in Golden Valley and Culver’s in Stillwater.
Thanks to flashy tools, you can compose and distribute business slide shows online in novel ways. You may have heard about Google’s web-based presentation tool, where several collaborators can work on a slide deck simultaneously in real time. Here are other ways to give your bullet points added impact.
In the vast expanse of the Web, generating sales leads can be a
challenge. But that’s not stopping many organizations from
stepping up their Internet advertising efforts to uncover new
customers. In fact, 94 percent of respondents to a recent survey by
E-consultancy and Clash-Media said that online sales lead generation is
a growth area; that number is up significantly from last year. The report also showed the following:
Apple Chief Executive Steve Jobs announced this week that he'll take a
leave of absence until the end of June for
health reasons. The news raised serious questions about the company's succession
plan -- and provided a good lesson for your organization ...
If you’ve ever visited YouTube.com, you may have clicked on videos showing an assortment of office meltdowns. Laptops get smashed, desks are overturned. While some of these are funny to watch, each one probably made you think, “Man, I hope nothing like that ever happens at our office.” Sad to say, it could ...
Direct mail marketing isn’t just for selling magazine subscriptions,
collectibles, nutritional supplements, or Chia Pets. It’s been used to
market everything from life insurance to lawn care services to
restaurants — even $35 million corporate jets. Here are four direct
mail marketing tips to help your business increase sales and profits:
Today, media
fragmentation from hundreds of cable networks, millions of Web sites,
and emerging delivery channels like the Apple iPhone make it more
difficult to reach the general market. And even if you do reach your
potential customers, they don’t have to listen, and probably won’t.
What’s an intelligent marketer to do? Bolivar J. Bueno and Scott
Jeffrey, managing partners at the Cult Branding Company, offer these tips:
Even in a good economy, about one-third of new small businesses don’t survive the first year. The No. 1 reason: poor financial management, which is often preventable. So how can a business survive in a bad economy? Smart cash-flow management is vital.
What does it take to land on one of those “best places to work” lists? According to Randstad’s World of Work survey for 2008, here are the top three traits of the ideal company.
Online advertising is no longer a sideshow of the marketing
industry. Brands rise and fall on marketers’ ability to manage the
virtual space. One of the more promising Internet advertising techniques
is the microsite, a variation on a traditional Web site. While the
mission of a Web site is to provide a wide range of information and
services, a microsite has a more focused mission.
Train new employees for four weeks, then offer them $1,000 to quit? Sounds like a crazy way to run a business. The bribe is one way online shoe retailer Zappos ensures that its employees have the commitment and energy needed to make this customer-obsessed organization succeed.
Only one in 10 workers looks forward to work, and most say the lack of leadership is why, according to a Maritz Research survey last year. That doesn’t have to happen. Here are seven ways to get across your vision, values and mission.
If you are relying on
customers to find you through search engines, it’s important to
understand how people search for information. Recently, two Penn State
University professors analyzed 450,000 Web queries submitted to a
search engine. Here’s what they found:
Yes, customers are watching every penny. But instead of cutting your prices, try fattening your offer with irresistable "extras." Best of all, those extras don't have to cost you a penny!
Cost-cutting is the name of the game during tough economic times. One of the best cost-cutting strategies is to reduce waste—it frees up cash and generates measurable environmental benefits. Here are several paper-saving strategies that will make you look like the office hero.
False urgency equals busyness: It’s stressful, exhausting and unproductive. True urgency feels powerful: It’s relentless, steady and purposeful. To sort out the truly urgent from mere distractions and get on with it, John Kotter offers four practical suggestions.
Here’s something to keep in mind when you find yourself having to terminate an employee who may later sue for race or other discrimination. Past positive evaluations and promotions can be used as solid evidence you didn’t discriminate against the employee.
Q. Several female employees have reported that a male supervisor with one of our clients sends them strange e-mails. They are vaguely sexual and implore our employees to quit and to join his employer. The women think the sender is weird and have told him to stop, but he continues to send them messages. Is this a problem for my business?
Concerns over identity theft, as well as the flood of surveys people
receive, have made many gun-shy about providing too much personal
information. The challenge is getting closer to your customers without
violating their sense of privacy. Here are four proven ways to use
market research as part of an effective brand building strategy, and make it a win-win for both brand and customer:
Money is great. Benefits are nice. But there’s one key thing that keeps good employees from walking away: knowing that management appreciates them and their work. Here are 12 low-cost ways that your organization can show gratitude to your employees all year ...
When it comes to advertising, high costs and low response rates can tempt small business owners to throw in the towel. But print, online and broadcast ads can indeed deliver results. The secret is to run the right ad in the right medium.
While you may fret over the bottom line and how to grow your
business in these difficult economic times, your internal customers —
employees — are dealing with their own anxieties. And chief among them
is paying their bills. Obviously, handing out bonuses as performance incentives, offering a
good benefits package, and providing opportunities for career
advancement are critical to any employee retention effort. However,
like a good coach, you also need to build your workers’ self-esteem at
the individual and team levels. Here are a few suggestions:
Who says you can't get something for nothing? With free online software
Zoho, you can collaborate with others online whether
they’re in the same office or across the nation.
Investing time in a thoughtfully crafted, professionally facilitated
strategy workshop can provide you with some practical and interactive
techniques to reenergize your business, jump-start morale, develop
managers’ strategic communication and thinking skills, and more. To help you realize these many benefits as you develop your 2009
strategic marketing communication plan, Rich Horwath, president of the
Strategic Thinking Institute, offers the following action steps:
A four-day reunion for all past employees of Cedar Point, the country’s second-oldest amusement park, drew about 1,000 alums and their families over Labor Day weekend.
These days, smart businesses are leveraging cost-effective guerilla marketing
strategies, including social networking and viral marketing, to market
their products and services to customers and best prospects. All it
takes is a little time, energy, and ingenuity. Consider these five tips
to enhance your guerilla marketing plan:
Customer service training is almost always undertaken to address
some problem or achieve some goal that has been eluding a business. The
problem is that most businesses wait too long to do it, contends Drew
Stevens, a St. Louis-based consultant who specializes in helping
businesses acquire and retain customers.
These are the times that try retailers’ souls. Unemployment is at a
14-year high, consumer confidence is at an all-time low, and the stock
market has yet to mellow out. If you own a retail store, you probably
aren’t sure what sales numbers to expect this holiday season.
International retail expert Rick Segel has a suggestion:
Start with the idea that you can change the world. Think about what inspires you, says consultant Alan Gregerman. Flex your curiosity. Now get ready to turn your curiosity into action ...
Vision can be tough to come by. You need to know where you’ve come from, whom you admire and what you value. What matters most and what are you determined to accomplish? Meet these criteria and you’re there.
Q. Recently, an employee left our company to join a competitor. When we took a look at his computer, we found deleted e-mails and files indicating he downloaded some valuable information about our customers. We suspect he transferred it to our competitor. He was an at-will employee and we had no employment agreement with him. Is there anything we can do about this?
If you hire a security company to help keep your workplace safe for customers and employees, make sure your supervisors don’t wind up providing specific direction to the guards the company assigns to your company. If you and your staff resist the temptation to control their every move and give them just general instructions, the security company and its guards remain independent contractors. That’s important for liability reasons.
Willy Sutton was a depression era bank robber. He was wanted for robberies in Miami, New Orleans, and New York. After his capture in 1950, a reporter asked him why he robbed banks. His reply was, “Because that’s where the money is.” Aside from the lack of moral justification, his strategy was sound: go where the money is.
Due to the wide variety of organizations located in the Washington DC area, we have an opportunity to review and test a number of products each year in search of solutions for our customers’ unique business requirements.One resource we often consult is Computer Reseller News (CRN).
Even when the economy hits the skids, it doesn’t mean everyone has stopped buying. People still need products and services; the challenge is attracting them to your doorstep. To help goose your sales before year-end, go back to some of these traditional tactics.
If you’re a growing business owner or a salesperson, you may well be
wondering: Who’s going to bail me out of this recession? The answer, of
course, is no one. You must use smart, effective sales techniques to bail yourself out, says George Ludwig, author of Power Selling: Seven Strategies for Cracking the Sales Code. So what are some successful sales techniques you can use to orchestrate your own rescue plan? Here are five to consider:
Texas has a large number of Spanish-speaking residents, and a workforce that can effectively communicate with those residents can be a prized commodity. But before you thrust additional work on Hispanic employees who can communicate with customers who don’t speak English well, consider the following case ...
Q. I’ve operated a home-based business for years. My wife recently semi-retired, and she also wants to establish a consulting business at home. Can we both claim home-office deductions?
Deborah House, CEO and founder of the Adare Group, a business and
profitability consultancy in Oakbrook Terrace, Ill., suggests a
multipronged business development process to meet the challenges of a struggling economy:
The ADA requires employers to provide disabled employees with reasonable accommodations if those accommodations allow disabled employees to perform the essential functions of their jobs. Flat-out ignoring an accommodation request is the absolutely wrong thing to do. Instead, carefully consider every request ...
"In the past we've turned a fairly blind eye when employeess have used company credit cards for personal expenses. As long as they wrote us a check right away, we let it slide. But now credit card issuers are lowering credit limits and raising interest rates even for good customers like my company. I feel like it's time to clamp down on personal use of our cards. Have any of you done this? Can you share some sample policy language I could borrow?"—Tim, Indianapolis
As the economy continues to sink, many owners of growing businesses
are looking for cost-effective, measurable ways to survive and even
thrive. Tough times leave no room for wasted expenses and competing
organizational efforts. Here are four tips for using your web site to help your company weather the economic downturn.
Combat stifling bureaucracy by coaching or removing indecisive managers, advises Ram Charan, co-author of Execution. “You know who they are,” he tells BusinessWeek ...
No matter how small your business or how tight your budget, it’s possible to find a customer service
training solution that meets your needs at an affordable price. “If
you’re really on a tight budget, it can be as simple as spending $10 on
a book,” says Kate Zabriskie, founder and president of Business
Training Words, a soft-skills business consultancy in Port Tobacco, Md.
Some disabilities get worse with time. An accommodation that allows an employee to perform the essential functions of her job today may not work as well in six months or a year. That’s why it’s important for HR to stay on top of the employee’s disabling medical conditions ...
Minnesota employees are protected from retaliation for reporting possible illegal activities to their employers under the Minnesota Whistleblower Act ...
If you’re contemplating a layoff, you’ve no doubt given some thought to which employees you want to let go—and which ones you absolutely must retain. But know this: Every time an organization lays off even a few employees, voluntary turnover jumps in response ...
Your organization must make “reasonable" efforts to accommodate an employee’s qualifying disability. But, as a new
case shows, don’t be so quick to simply transfer that employee to another position. The ADA and many
state laws require you to first try to accommodate disabled workers in
their current jobs …
In a perfect world, your email
service provider (ESP) is flexible, responsive to your needs,
knowledgeable about new technology, and cost-effective. If you’re
considering a switch to a new vendor, Elie Ashery, president of
Gold Lasso,recommends these important steps:
Front-line managers are often dropped into management roles without knowing how to manage people or where to turn for advice. Yet, these are the people tasked with making customers and employees happy, and carrying out the organization's mission ...
The #1 way to get your pages listed on page one in any search engine is
to have a substantial number of inbound and outbound links. Getting
your site on page #1 in search engines means that your content,
products and brand are being found and explored.
Macy’s has rescinded a manager’s ad hoc English-only rule after six employees at the company’s Southdale Mall store in Edina complained to the Council on American-Islamic Relations (CAIR) of Minnesota. The workers said a manager allegedly threatened to fire them if they spoke “even one word” of Somali on the job ...
Title VII prohibits employers with 15 or more employees from religious discrimination. It outlaws treating employees or applicants differently based on their religion in any aspect of employment, including hiring, firing, promotions, discipline and pay. To help employers comply with the law, the EEOC issued new, specific guidelines in 2008.
It takes more than having a written policy to avoid liability for sexual harassment. If you back up your policy with regular training and quickly fix any harassment problems that come to your attention, chances are you won’t be liable unless the harasser was a supervisor and the employee suffered an adverse employment action ...
The ADA requires employers to accommodate the disabilities of their employees and customers. We thought we’d heard about every kind of potential disability—until this one ...
Keeping in touch with clients—especially VIPs—requires more than the occasional Hallmark card. That’s why many businesses use custom cards as marketing tools.
The uncertainty of the current economy has everyone a bit nervous,
including your boss. But as a marketing professional, you know your
organization can’t stop reaching out to customers and best prospects. Putting the brakes on sending direct mail promotions isn’t an
option, but mailing smarter is a must. To squeeze the most from every
dollar spent on direct mail marketing, you’ll need an arsenal of
creative direct mail design techniques aimed at lowering your mailing
costs. Here are four to consider:
It’s not news that customers aren’t spending. Rattled and battered
by continuing economic uncertainty, they are being more careful and
more cautious in their decision-making. Here are five key tips for appealing to the
frugal mind-set to help with your customer relationship management efforts:
Every action you take positions your brand
and defines your reputation. So how can a growing business proactively
maintain a consistent brand image? Consider these tips:
December is the time for holiday parties. If you throw an employee bash that involves alcohol, make sure no one is on the clock or has to work on behalf of the organization. Better yet, don’t provide alcohol.
To help prevent negative tones of voice, try installing mirrors in the customer service cubicles so workers can see how they look as they talk on the phone.
Attorney General Tom Corbett is investigating more than 135 Pennsylvania residents who allegedly bought diplomas from a business in Spokane, Wash., that sold high school diplomas and college degrees under the name Saint Regis University ...
Before delving into the development of an ownership plan, every
business owner must first know where he/she currently stands in the
business lifecycle—and the processes and protections presently in
place. First things first: Conduct a directed legal audit to nail down
the state of the business’ foundation. From there, you can establish
the base points from which to launch forward planning.
PROBLEM: Bey–Lea Dairy, which delivers milk
door–to–door in central New Jersey, is a cyclical business that
averages just under 3,000 customers. Owner Tim Sutton says he loses
10–12 percent of his customer base every year.
SOLUTION: Sutton found the perfect old–time solution for getting new customers and driving his business development strategy:
Is fear of real or perceived risk keeping your customers from committing?If so, spend some time brainstorming about shared-risk offers that could turn your sale from cold … to gold.
To help you increase
your sphere of influence and generate sales, consider the following
three tips from Karen Saunders, owner of the design firm MacGraphics
Services
Driving visitors to your Web site — and coaxing them into providing
contact information — is one of the best tactics for generating sales
leads.
However, only 4–8 percent of people who click to a site leave their
personal information, according to Khalid Saleh, president of Invesp
Consulting, a conversion optimization firm in Farmington Hills, Mich.
To boost your lead generation efforts on your site and convert
qualified prospects into customers, consider these four surefire tips:
No matter how careful employers are, they still can be sued. Recognizing the risk, more employers are choosing to protect themselves with employment practices liability insurance (EPLI), which covers your organization if it’s hit with an employment lawsuit. But it’s important to know which coverage is right for you ...
You’d never discuss how much money you make, right? Dude, that attitude is so 20th century! The 20-somethings you work with eagerly dish about salaries, bonuses and other work topics you might consider taboo. Managers tempted to forbid such talk? Don’t let them! Here's why.
With traditional forms of advertising becoming increasingly
ineffective for brand-building, content marketing is today’s
competitive advantage for growing businesses. Joe
Pulizzi, coauthor of Get Content. Get Customers, offers these tips for making content marketing part of an effective brand communication strategy:
The fourth quarter is here, and if your company’s sales reps are behind on their numbers, it’s make-or-break time. Luckily, it’s not too late to turn things around. To win the sales revenue game, business owners must respond “like football coaches whose teams are behind at the start of the fourth quarter,” says George Ludwig ...
The fourth quarter is here, and if your company’s sales reps are
behind on their numbers, it’s make-or-break time. Luckily, it’s not too
late to turn things around.
As more
businesses are discovering, customers are no longer defined by their
birth certificate but by their lifestyle or “lifecycle.” Since lifecycle customers represent a moving target, companies must
be nimble in their pursuit of them. “When lifecycles are no longer
defined exclusively by age, companies will only be as good as their
current ability to keep pace with a constantly morphing consumer,” says
Maddy Dychtwald, author of Cycles: How We Will Live, Work, and Buy.
When I was a general manager of a $100 million division of a large multinational corporation, I never worried about where the money was coming from. I just spent it. When I started my own electronics company, I ran out of cash within the first few months.
Generating buzz for an event, be it a
one-day workshop or multi-day conference, doesn’t have to break the
bank. The next time you need to draw an audience, try these penny-wise
promotion tactics:
To make customers feel practically giddy about your company, begin by serving employees. That’s the philosophy of Colleen Barrett, president of Southwest Airlines, a company whose feel-good approach to customer service is legendary.
In a weak economy, it’s especially important to focus your time and
energy on keeping customers and clients fully engaged, and a strategic
communication management plan can help. Here are four tips to consider:
While building a company with a legitimately excellent reputation starts from within,
George Ludwig, president and CEO of GLU Consulting, says it’s important to reinforce your great reputation in the
outside world through an integrated marketing
communication strategy, especially for those customers who aren’t sure
what your company is all about. Here are a few techniques to consider:
In difficult times, the first place to seek answers is within the
sales team. Start at the management level. Begin by asking yourself
these three questions, and then consider the methodology behind them:
When preparing product information, make sure your company name and a description of your products are prominently displayed on the spine of a three-ring binder.
By
using a well-coordinated combination of integrated Internet marketing
techniques, some of which cost nothing, you can ensure that your
business pops up when potential buyers search the Web for what you’re selling.
Here are five secrets to developing a powerful integrated online marketing strategy:
FuelNet chief content creator, Ken Beaulieu,
wrote, directed, and starred in a tongue-in-cheek promotional video as
part of a strategic employee communication strategy. The video was so
well received that it has received four
and a half out of a possible five stars from viewers on YouTube. Here’s
the backstory on the making of the video, straight from the director:
A sudden drop in demand threatened DocuSign, an electronic-signature service. Two of DocuSign’s primary markets suddenly unraveled. CEO
Matthew Schiltz could have gathered his senior managers behind closed
doors to fix the problem. Instead, he invited all 40 employees to a town hall meeting, where the
leadership team laid out the situation and asked for help.
When it comes to Internet advertising, the reasons why some ads are
more effective than others remains something of a mystery. Debra
Harrsch, CEO of Brandwidth Solutions LLC, offers two tips to help
demystify e-advertising and maximize your online marketing investment:
The typical off-site meeting is chock-full of PowerPoint presentations, flip charts and team-building exercises. But back at work months later, what actually changes? Lead an off-site event that leaves people energized and focused.
The process of creating a business development plan is fraught with
misconceptions, the biggest being that it’s complicated and burdensome.
A sound business development strategy need only address four questions.
Being an online evangelist is really about relationships—building your
presence on the Web, interacting with the online community, and social
networking. It's about being the face of your company or product and
communicating with your users and potential users, because they're
already talking about you.
According to Wes
Ball, author of The Alpha Factor, things like competitive pricing, customer service,
quality products, being the first to market, and so on, aren’t the factors that create alpha companies.
At a time when companies around the world are being buffeted by dire
economic conditions, many of their sales organizations are ill-equipped
to weather the storm due to surprisingly ineffective sales forces beset
by people problems that limit their ability to perform.
In uncertain economic times, you need to find new ways to make integrated marketing
work more effectively, get more out of marketing investments, and
measure and account for marketing decisions. The
following three strategies will help you allocate dollars to
better-performing integrated marketing communication programs, which in
turn will carry your company through the economic downturn and beyond.
Often, executives feel they're vulnerable or may lose control if they admit they need to learn something new or give up the established way. Where does it say that you have to know everything because you're running a company?
It’s one thing to excel at what you do, and quite another to get the
word out. Phil Fragasso, a loyalty marketing professional with more
than 25 years in the field, provides some helpful advice in his book Marketing for Rainmakers: 52 Rules of Engagement to Attract and Retain Customers for Life.
Here are some of his
suggestions to improve your customer retention program:
America may or may not be in a recession, but ask any leader and he or she will tell you that something
is going on. Employees are afraid. In creating a strategic
communications plan to help staff better deal with their fear and get
more productive, consider these tips:
Question: “I recently started a new job and can see many ways to improve things. However, 'Beth,' my main co-worker, refuses to consider any of my ideas. She has been working here for 15 years, and she gets very defensive if I suggest ways that she could do her work more efficiently. How can I get her to listen to me?” — Frustrated
Mobile commerce, once a faint buzz among cell phone users, is making
serious noise. Rueben Braham, associate vice
president of marketing and business development at Comverse, a software provider in Wakefield,
Mass., offers his thoughts on the burgeoning mobile channel.
Creating a winning reputation is easier said than done. Everyone must get in the act: customer service
reps, middle managers, marketing specialists, and more. George Ludwig, author of Power Selling: Seven Strategies for Cracking the Sales Code, suggests
putting these reputation-builders into practice at your company:
Geeks are smart, but skeptical, and savvy marketers need to approach
them with the right strategic marketing communication plan, in the
right style. Here are some ways to reach and win over this important
audience.
Advertising, PR, and branding campaigns with Web capability aren’t cheap. Since strategic brand management
gurus generally charge by the hour, you can save a lot of time and
money by doing much of the hard work beforehand. Here are six tips to
get you started on your brand-building strategy:
Only one in 10 employees looks forward to work, and many say the lack of leadership is why. This doesn’t have to happen. According to the author of Fire Them Up!, here are the seven best ways to get across your vision, values and mission to employees ...
Businesses have always understood the value of cultivating lifelong relationships with customers eager to patronize them again and again as their lifestyles change and they need new products or services. Nurturing those same kinds of relationships with employees has just as much value ...
Your organization wouldn’t offer flexible work arrangements like flextime and compressed workweeks if managers didn’t believe the benefits—better employee engagement, recruitment and retention—outweighed the costs. Still, a recent survey by Hewitt Associates found that few organizations have formal and consistent policies in place to manage their flex programs ...
A good employee who seemed happy quit after just three months. His supervisor never saw it coming. What happened? That unexpected turnover might have been avoided if the boss had checked in to uncover any potential problems. Here are 15 questions supervisors or HR should ask all new employees in their first 60 days on the job.
Flexibility is
critical to successful product development. To work, the activity has
to be a partnership in which both sides listen to each other. The
following strategies can help drive the process.
A bank teller who makes a career at Tampa, Fla.-based Amscot Financial is likely to wind up as a manager or executive. The consumer-oriented financial services company keeps employees by making it a policy to promote. “Every key position is filled with someone from within,” CEO Fraser MacKechnie says ...
When planning high-speed train service along the busy mid-Atlantic corridor, Amtrak asked IDEO to design the interior of its new passenger coaches. Amtrak’s executives wanted cars that were both user-friendly and attractive, more like airplanes.
If you think your employment law risk for each employee disappears the moment the person walks out your door each night, think again. An important court ruling shows how your organization can be liable even for off-duty employees who loiter near the workplace—and in some cases, even when they're driving home!
A customer who sustains an uncovered risk might file a lawsuit asserting that his insurance agent should have advised the purchase additional insurance.
Since branding gurus generally charge by the hour, you can save a
lot of time and money by doing much of the hard work yourself. Here are
five tips to get you started.
Many small businesses eschew establishing operating lines with banks because they dislike the rules, reporting obligations and other perceived inhibitors that may be imposed.
Kerry Lauricella, owner of Lauricella
Construction Company in New Orleans, discovered that, when it comes to
corporate identity branding, vanity pays, or at least a vanity phone
number does.
If you’re the owner of a growing business, you’re likely wondering
if you’ll become a casualty of these tough economic times. Ed Hess and
Charles Goetz, coauthors of the book So, You Want to Start a Business? 8 Steps to Take Before Making the Leap, say you do have a fighting chance — but you need to take aggressive action to safeguard your business. Here’s how:
Unfortunately for entrepreneurs, selling can be
terrifying. But when you
make that first big sale, you realize it’s also exhilarating. Here are
a few successful sales techniques to get you started.
The lack of a comprehensive internal corporate identity
marketing strategy can undercut otherwise successful hiring strategies
and thwart business growth. Make sure your employees know what your
organization stands for and promises, so they can deliver on those
brand promises to customers. Here are some tactics to consider,
courtesy of Bill Lowell, founder and president of Business Development Directives:
Has this rollercoaster economy got your customers holding onto their money tighter than ever? A simple, common-sense marketing approach can calm the ride and help them let go.
Question: "With the economic downturn, our customers aren't ordering nearly as much as they used to. We can't justify our current staffing levels, so we're going to have to lay off about 25 employees. My HR staff and I have been really focused on how to handle that delicately for the people who will lose their jobs. But it's also occurred to us that we need to be ready to answer lots of questions from the people who aren't losing their jobs. What's the best way to announce the layoffs to the "survivors"? What issues do we need to worry about" — Toni in Cincy
With the right
online brand-building strategy
in place, a company can not only build its business quickly but also
instantly transform its brand from staid and outdated to cool and
cutting-edge.
For example, creating high-quality content that is truly useful to
customers and prospects will open the floodgates to your site and
enhance your online reputation as an industry leader. Here are three
ways to create educational content:
When you google “best places to work,” you’re sure to find a link to Google itself. The search engine giant—91 million lookups per day—is a perpetual contender for the No. 1 spot on lists that rank great employers. Google's VP for "people operations" tells how the company stays on top with innovative hiring, retention and collaboration strategies.
Conflict happens in all corners of the workplace. But if issues aren't settled, bad things can happen: Good people quit, morale can plummet and, sometimes, violence can erupt. But you don't need to become a certified mediator to settle disputes. Here are nine tips for understanding human behavior and resolving conflicts with co-workers, employees and even customers.
Allocating dollars to research is
one of the best ways to uncover what your customers want and what they really think about your business. Here are four powerful ways to get the most value from your
next round of customer research.
One of the best ways to market your business is to tap into the customer base of another respected business. This method is sometimes referred to as “host-beneficiary” marketing.
Jeff Bezos, who is famous for his crazy laugh and sturdy optimism, gins
up strategies a little differently at Amazon.com. Here’s what he thinks
about the future and his customers:
“Companies today need to focus on the words they are using to
communicate with their prospects, and how they leverage this content to
maximize their online exposure,” says Jon Wuebben, author of Content Rich: Writing Your Way to Wealth on the Web. Wuebben offers these seven proven copywriting tips.
You’d like to attend a professional workshop, seminar or conference,
but you need to convince the boss to fund it. Be prepared to show a
return on investment (ROI) for your professional development and how it
will benefit you and the organization.
Being smaller and smarter than the giants offers a creative competitive advantage for getting new customers. Here are 6 ways to battle the big boys as part of
a business development process.
For growing businesses, the key to success is implementing a turnkey neighborhood integrated marketing
communication strategy. It’s not as hard as it seems. Consider
these five tips.
The key to coming out on top is paying close
attention to your customers and best prospects and making them your top
priority as part of any customer acquisition and retention program. Here’s how to go about it.
When you need to send a message to a group of customers, board members
or an entire department, you don’t want your message to become lost in
the hundred other messages they receive that day.
When planning a company event, it’s important to set the right tone
from the get-go. So, when writing the invitation, make sure you clearly
convey everything guests need to know.
Late summer is a busy season for trade shows and other industry events. When
planning your preshow marketing program, consider these three tips from
Crystal Uppercue, marketing manager of EU Services.
Wisdom from the late-blooming leader: Obsess about producing the best
product and don’t become lazy, complacent or “evil.” In more precise
language, here’s what that vision statement means:
The word “recession,” by itself, has been known to send small business owners into a panic. But worrying is counterproductive. You can’t get anything done when you’re in panic mode.
How many roads can a man walk down? Ben Cohen seems determined to
find out. He’s been a college dropout, teacher of troubled kids,
cofounder and CEO of Ben & Jerry’s, and now president and founder
of the cause-related-marketing organization Business Leaders for
Sensible Priorities.
If you have salespeople on staff, how do your customers view them? A new study says the picture isn’t pretty. To turn the tide, focus on these five strategies to successfully manage your salespeople ...
With so much to accomplish, business owners may not be aware that incorporating can be an important step to ensuring the success of a business. Whether it’s a sole proprietorship or a large-scale operation, the advantages to forming a corporate entity are numerous...
Verizon Wireless is keeping its employees longer by keeping them educated and trained. The Basking Ridge, N.J.-based company pays tuition for employees to earn business-related degrees ...
A significant number of companies — primarily those
in service industries with a rich history of focusing on and marketing
to men — still miss the boat when it comes to speaking to their female
customers, says Kaira Sturdivant Rouda, author of Real You Incorporated: 8 Essentials for Women Entrepreneurs.
It was a classic conversation a decade ago, when Microsoft co-founder
Bill Gates and Berkshire Hathaway chairman Warren Buffett chatted on
camera at the University of Washington in Seattle. Back then, Gates was
worth only about $48 billion and Buffett about $36 billion.
Spam email, blogging,
instant messaging, television, canned phone messages, and other
electronic methods of mass marketing have desensitized the American
buyer. So says Alan Bayham, president of Bayham Consulting, LLC
More than half of all organizations rely on employee newsletters, special mailings and other printed pieces to increase enrollment in benefits programs, says a new study from the benefits consulting firm Watson Wyatt. Those pieces might not be as effective as you think. What you really need to do is convince employees to make some changes in how they manage their own benefits ...
Employers and HR professionals should make it their policy never to hire a candidate without a comprehensive background check. But, they also must comply with the Fair Credit Reporting Act (FCRA), which regulates how employers perform employment background checks on job applicants. Contrary to popular belief, this federal law doesn’t cover just credit checks.
A simple Google search for “HR software” will return a mind-numbing half million results. Some systems live up to the hype, and some don’t. To select the right vendor and software for your organization, arm yourself with these nine questions to narrow your search ...
In life, there is no separation between one’s vocation and one’s
avocation, between our day jobs and the other things we do to remain
inspired. That’s the principle that guides Yvon Chouinard, founder of
the outdoor gear company Patagonia.
More companies today understand the
importance of knowing how their customers and prospects view
their organizations. They also realize that customer viewpoints can
change quickly. Here's how to gather customer data as objectively, accurately and quickly as possible ....
Rick
Davis, president of Building Leaders, Inc. and author of the book Strategic Sales in the Building Industry, offers these five tips for generating sales leads and getting new customers.
Thanks to flashy new tools, you can compose and distribute business slide shows online in novel ways. You may have heard about Google’s new web-based presentation tool. Here are other ways to give your bullet-point training more impact ...
Staying on top
of what motivates discretionary buys, says Pamela N. Danziger, a
leading customer relationship consultant, means getting inside the head
of your fast–moving customer.
When it comes to fostering a kinder workplace environment, Quint Studer, author of Results That Last, recommends that an organization develop a “Standards of Behavior” contract.
Even if your HR department has only two or three employees, it can still incorporate some of the best approaches to HR management used in the country’s top HR departments. “You don’t have to be well-funded to focus on what’s good for your employees or the right thing for your business,” says Charles Tharp, co-director of the HR management department at Rutgers University ...
In these tough economic times, making sure the cash keeps flowing into
your business is crucially important. To help you boost your coffers,
this guide outlines 10 inexpensive and effective ways to boost your
sales.
File this one under “no good deed goes unpunished.” Michigan grocery clerk John Schultz says he lost his job after trying to thwart the getaway of an alleged shoplifter. The firing offense? Touching a customer ...
Internet marketing has become de rigueur for generating sales leads and getting new customers. But for that to happen, contends Jon Wuebben, author of Content Rich: Writing Your Way to Wealth on the Web,
you must recession–proof your online content and marketing.
“One of our employees always wears her sunglasses on top of
her head at work. It's definitely odd, but I don’t think it’s a federal
offense. The owner of the company, on the other hand, absolutely hates
it. He told me to tell her to take off the %&$! sunglasses. Our
dress code doesn’t say anything about such nonsense, so I’m at a loss
on how to proceed. What should I do?” — Jill, SoCal
Exercising good judgment isn’t a gift bestowed from above. It’s a
three-part process you can learn and perfect: preparing, making the
call and executing it.
When a great product isn’t selling, the salesperson is probably to
blame, right? Pure myth, says Martyn Lewis, founder, president, and CEO
of Market–Partners and author of the book Sales Wise: A Journey Through Sales and Selling.
Question: “One of our employees always wears her sunglasses on top of
her head at work. It's definitely odd, but I don’t think it’s a federal
offense. The owner of the company, on the other hand, absolutely hates
it. He told me to tell her to take off the %&$! sunglasses. Our
dress code doesn’t say anything about such nonsense, so I’m at a loss
on how to proceed. What should I do?” — Jill, SoCal
Economist David Romer noticed that football teams tend to play it safe
in fourth-down situations, kicking a field goal instead of continuing
to drive for a touchdown.
On Jan. 1, 2008, Arizona’s tough anti-immigration law takes effect and the state’s employers are worried. Businesses that are caught employing undocumented workers face the suspension or loss of their business license. And employers in other states are worrying about the spread of such laws to their states.
Is a trusted insider in your organization plotting a sneak attack? To protect your organization, don't wait until the
employee resigns. Be alert to the telltale signs and plan a counterattack ...
Word of mouth is one of the most powerful integrated marketing
communication tools available to any company today, and it doesn’t cost
much to harness the energy of enthusiastic cheerleaders. Here are some
low–cost suggestions for building brand awareness.
Here’s some advice on finding and keeping talent from David Remnick, editor of The New Yorker magazine and winner of a Pulitzer Prize for his book on the breakup of the Soviet Union.
When it comes to building
brand equity with customers, Jonathan Tisch, chairman and CEO of Loews
Hotels says, companies must embrace new strategic
communication tools and deliver deeply rewarding experiences.
Your organization wouldn’t offer flexible work arrangements like flextime and compressed workweeks if managers didn’t believe the benefits—better employee engagement, recruitment and retention—outweighed the costs. But few organizations have formal and consistent policies in place to manage their flex programs. Try these eight ways to make sure your flex plan works for your organization—plus six ways to measure its effectiveness.
Paying great people more than the going rate always has been one way to
create—and keep—a top-performing organization. Apply these four
practices to get and keep the best:
Freshly minted leaders face similar challenges, whatever their
professions. Leaders in education who’ve been around the block a few
times offer advice to new school administrators:
Question: “We have a long-term temporary worker who manages to get the job done, but the collateral damage is staggering! She is loud, abrupt and downright rude. The only people who like her are the salespeople she supports because she does provide them tangible results. How can I ask her to conform more to office behavior without causing a strain on our working relationship?” —Kristin
John Assaraf, CEO of OneCoach and author of The Answer offers these five surefire
ways to recession-proof your business and attract new customers while everyone
else is expecting the worse.
Savvy business people have long focused on customer lifetime value—the gains to had from cultivating lifelong relationships with customers eager to patronize them again and again. Here are three keys to nurturing those same kinds of relationships with employees—and reaping the same kinds of rewards.
The hard-driving, ruthless boss may fit the stereotype of today’s most successful corporate executive. But the most effective workplace leaders are honest, caring and flexible. Six profiles show the full spectrum of supervisory skill—as rated by employees.
HR pros have an important role to play in helping their companies weather the economic downturn. Whether sitting in on C-Suite meetings, offering one-on-one counsel to decision-makers or training employees, you need to know about the strategies successful companies use to survive and thrive in tough economic times.
At every level of business, entrepreneurs are bound to make some mistakes. Marketing is no exception. Avoid these nine common marketing mistakes and you'll save energy, disappointment and money.
Question: “When I started at my company, I worked for two senior execs. Now, I also work for the president. I handle all of their office and personal work, which includes personal errands for the president. On my review, it was stated that I am not enthusiastic about everything that I am asked to do. I’ve never refused a request, but I don’t want enthusiasm to be interpreted that I need more to do. I am frequently complimented by customers and co-workers on my helpfulness. I also work overtime every day on an unpaid basis. I noted this on my last review comments. But the president keeps bringing up the ‘enthusiasm’ comment on my review. How should I respond to this comment?” — Anonymous
Train managers, executives and, yes, business owners that discrimination on the basis of religion is illegal. They need to understand that making assumptions based on religion—how certain customers would perceive a waitress’s headscarf, for example—is a virtual invitation to be sued. Hire and promote based only on skills and talent ...
Question: “How do you tactfully tell a co-worker/friend, who recently received a promotion to an upper-level management position, that she needs to dress more professionally? She dressed very nice for the interviews, but the next day she was back to wearing wrinkled, sloppy clothing. She will be meeting potential donors and prominent business people, but she doesn’t seem to have a clue about her style. How can I help her succeed in her new position without hurting a friendship?” — Want to Help
Employees who complain about co-worker or management discrimination against employees are protected from retaliation under Title VII of the Civil Rights Act. But what about employees who complain to management that their co-workers may be discriminating against customers? Are they protected from retaliation, too? Not in Illinois ...
Employees are entitled to work in a harassment-free environment—and that includes more than freedom from harassment by supervisors and co-workers. Employers also have to take reasonable steps to protect workers from harassment by customers, clients and others over which the employer has some control ...
Duke Energy Corp. has reached a private settlement with John Deeds, a former employee who claimed he was fired in retaliation for questioning millions of dollars in payments that he considered kickbacks to corporate clients ...
Do criminal background checks lead to bias? The EEOC will have to weigh that question when it investigates discrimination charges filed against Madison Square Garden by Charlene Clarke. Clarke, a black woman from the Bronx, accepted a food worker position at The Garden in September 2007. One month later, the arena withdrew its offer after Clarke’s background check revealed a misdemeanor assault charge ...
Two recent cases exemplify how easy it is for an unaware and unprepared employer to run afoul of employment laws. In one, an employer’s handbook promised more benefits than the law required the company to provide. In another, the employer transferred a disabled employee apparently just to ease a supervisor’s discomfort with dealing with a disabled staff member ...
Q. My family owns a chain of electronics stores. We suspect that employees have stolen some merchandise. We want to install surveillance cameras in our inventory storage room and possibly near the back door of the store where the theft occurred. Are there any legal issues that we should take into consideration? ...
Lucas Lopez-Galvan, a native of the Dominican Republic, was hired in June 2005 as a tailor in a Men’s Wearhouse store in Charlotte. Regional tailor Nitin Bulsara, who is fluent in Spanish, hired Lopez despite the fact that Lopez does not speak English.
Good news for managers and supervisors: Giving an employee a poor performance review and then placing the employee on an improvement plan isn’t an adverse employment action on its face. Employees can’t successfully sue unless a pay cut, lost benefits, a lost bonus or some other tangible, negative results accompany that poor evaluation or improvement plan ...
Florida employees may keep guns locked in their cars at work, but customers do not have the same right, Tallahassee U.S. District Judge Robert Hinkle ruled in July. Hinkle upheld most of Florida’s new “guns at work” law, which went into effect July 1, but said it is so poorly written that it’s “stupid.”
Q. One of our employees was hired to a position that requires her to drive to customers’ offices. When we hired her, she reviewed and signed a job description that included a statement “that transportation was an essential function of her job.” Public transportation is not a realistic option. She recently received test results suggesting she might be suffering from multiple sclerosis. She provided a return-to-work slip indicating she would be able to return to work on a part-time basis but would not be able to drive or do heavy lifting. We told her we cannot accommodate her restrictions, but we provided a four-month leave of absence. Assuming she will not be able to drive when she returns, are we within our rights to discharge her? Are we going to violate her rights under the ADA or Michigan disability laws? ...
Question:“One of my employees is a good worker, but she’s a real motormouth.
“Brenda” talks nonstop to anyone she can corner, repeating the same stories
about her marriage, her family and her medical problems. She not only keeps
other employees from working, but she also runs off potential customers with her
nonstop conversation. If Brenda would just shut up, the office would greatly
improve. I’ve been patient about this so far, but now she’s demanding more money
because she’s getting divorced. Brenda has told co-workers that she could earn
more elsewhere, so I'm tempted to just tell her to leave. I have invested time
training Brenda, and I can’t fault her work (when she’s not talking). But I
don’t know how to correct this problem without tossing her out the door.” —
Frustrated
The Catholic Archdiocese of Denver has agreed to pay $5.5 million to settle a recent round of lawsuits claiming child sexual abuse by priests. The agreements cover 16 lawsuits and two complaints against three archdiocese priests, all of whom have since died ...
The risk is real: Even if you draft airtight employment policies, an employee could sue you tomorrow ... and a jury may believe his story. That's why more companies are adding employment practices liability insurance (EPLI). Here's our primer on EPLI, including a list of questions the most important questions to ask when shopping for coverage.
A Florida judge has upheld that state's new "guns-at-work" law that allows employees to keep firearms locked in their cars on company parking lots. But many employers are aggressively looking for ways to keep the weapons off their premises, using special exemptions built into the law. With two other states recently enacting legislation similar to Florida's (and more poised to consider the issue next year), this is an issue HR needs to monitor.
Don’t dismiss a sexual harassment complaint just because an employee waits to come forward. A recent 5th Circuit Court of Appeals case shows that employees can prove they really did feel harassed even if they waited a long time before complaining ...
John Deeds, former director of regulatory initiatives for Duke Energy, won Round 1 of his whistle-blower lawsuit against the utility. Deeds claims he was fired in April 2006 after questioning whether payments Duke Energy made to certain large customers were “sham transactions” intended to buy support for rate increases ...
David Mann, a 54-year-old dancer for Naughty Bodies in Batavia, is suing the company, claiming it stopped giving him work after he complained that customers were sexually harassing him ...
New Jersey courts have long been in the forefront of employment discrimination law. The question is: How far will they go next? One likely path is to expand liability for sexual harassment committed by a nonemployee ...
Last April, the Florida Legislature passed the Preservation and Protection of the Right to Keep and Bear Arms in Motor Vehicles Act of 2008. Many call it by a much less official name: the Guns at Work Law. The law expands employees’ rights to transport lawfully registered firearms in their vehicles even if they are traveling to work ...
As noncompetition agreements become more and more popular with employers, it’s becoming easier for you to unknowingly hire someone who has already signed an agreement with a previous employer. All the ensuing complications lead more employers to ask themselves whether they should (or even can) legally hire an employee bound by a noncompete agreement with a former employer ...
Good employees, especially those in sales or professional services positions, can quickly turn into enemies when they quit. Employers frequently require those employees to sign employment agreements containing noncompete and nonsolicitation restrictions when they start work. However, Illinois courts generally do not favor these kinds of restrictions and will look at them very closely. In fact, our courts are quite likely to rule in favor of employees ...
Employers aren’t just liable for harm that comes to employees while they work. Employers also have to keep customers safe. That duty even includes making sure off-duty employees don’t harm customers if that harm is foreseeable ...
Q. We are a small company that has to aggressively market ourselves to our customers in order to compete with larger suppliers. To protect our client base, our COO wants to require our sales force to sign a noncompete/
nonsolicitation agreement. If we want our salespeople to sign off on a noncompete agreement, do we have to give them anything in exchange, like a bonus? ...
In recent years, the Georgia courts have significantly expanded employers’ obligations—and therefore potential liability—in the area of negligent hiring and supervision. At the same time, employees and applicants now enjoy significantly expanded privacy rights. So it's more important than ever for employers to pay close attention to their application, hiring and background-check policies and practices ...
You have an obligation under state and federal disability laws to provide disabled employees with reasonable accommodations. But sometimes accommodations don’t improve attendance or performance. Sometimes the disabled employee doesn’t cooperate. In those cases, what are your options? ...
How safe is the confidential customer information your company keeps? The Privacy Rights Clearinghouse says that, since February 2005, the personal information of 88 million people has been compromised by data security breaches at companies or government agencies ...
If you throw an employee party that involves alcohol, make sure no one is on the clock or has to do work on behalf of the organization. Better yet, don’t provide alcohol. One employer didn’t heed that advice and wound up facing a third-party negligence lawsuit ...
Two payday lenders threatened to shut down operations in Ohio after the state Senate approved a bill that would limit consumers to four short-term loans per year and cap interest rates at 28% ...
Question:“My boss hired his ‘good friend’
as a top-level manager. This woman has no qualifications for the job, and she’s
making costly mistakes. She also pawns her work off on others and treats
everyone rudely. We’ve tried talking to the boss about this woman’s inexperience
and offensive behavior, but he refuses to listen. Some long-term employees are
considering leaving. How can we explain this without putting our jobs on the
line? This woman’s behavior has had a major impact on our work and may do
long-term damage to the company.” -- Afraid to Speak Up
U.S. Postal Service (USPS) investigators have discovered 100,000 pieces of undelivered mail at an Apex postal worker’s home. The mail, which was stacked on the letter carrier’s back deck, dated back as far as six years ...
Continuing a case that has spanned the country, lawyers for approximately 25,000 FedEx Ground/Home Delivery workers who are challenging their classification as independent contractors have filed for summary judgment in federal district court in South Bend ...
Question: “My boss wants me to create an employee recognition program for our
team. I have the basics, but I’m looking for other ideas (small gifts,
inspiring quotes, etc.). Any suggestions on what’s worked for others?
Or any ideas for web sites or other resources that can help?” -- Brenda
The Minnesota Whistleblower Act (MWA) is designed to protect Minnesota employees who are punished for reporting company practices they believe are illegal. It’s not HR’s job to determine whether anything illegal occurred. However, when an employee has blown the whistle on a company practice, HR must make sure any future discipline is warranted and not driven by an ulterior motive ...
Under the ADA, employers must engage disabled employees in interactive discussions about how to reasonably accommodate their disabilities. But sometimes, an employee’s condition may take a rapid turn for the worse. How fast you act may mean the difference in winning or losing a later ADA reasonable accommodations case ...
The 11th Circuit Court of Appeals has just expanded employee rights in alleged sexual harassment cases. The court has ruled that sexually explicit language that tends to demean women can be the basis of a sexual harassment and hostile work environment claim even if the language is not aimed at a particular woman ...
In safety-conscious environments—such as in the medical and food industries—employees who become ill often face questions about their health from co-workers and associates. That’s only natural. But sometimes, inquiries about an employee’s illness are simply off-limits ...
Q. Some of our employees are teenagers who work part time while they go to school. Often, this is their first job. Some of them don’t seem to understand proper behavior in the work environment. They usually are OK with customers, but when they are interacting with each other, they give each other a hard time. Verbal put-downs and even physical acts are common. Does this create any potential problems? ...
Question: “I work in an office with two other women. One woman makes comments
about what’s being said while the other person is on a telephone
conversation. I realize that it's hard working in close proximity and
we hear each other’s phone conversations. How can we politely tell this
woman not to add her comments while one of us is on the phone?” —
Margie Jimenez
Question: “We’re a service company, and like everyone else, we’re bracing for the
economic downturn and looking for ways to bring in new business. Our
president wants HR to implement some kind of incentive or reward
program for employees who help get customers to call and invite us to
bid. How should I go about setting up such a program? Any ideas on
inexpensive rewards that would motivate our staff?” — Steph, FL
Need another reason—beyond harmony and collegiality—to insist that managers maintain a civil and considerate work environment? Consider this: Employers can be held liable for the defamation and assault of co-workers ...
The New Jersey Law Against Discrimination (NJLAD) prohibits discrimination based on disability and requires employers to reasonably accommodate employees with handicaps. Employees who want accommodations have to let their employers know. Refusing to provide updated medical information sinks an employee’s NJLAD claim ...
A Philadelphia Commission on Human Relations panel has ruled that the English-only signs greeting customers at Geno’s Steaks, the famous South Philly cheesesteak shop, do not violate the city’s Fair Practices Ordinance ...
When any valued employee leaves, the company experiences a loss. The loss is greater, however, when the former employee departs to work for a competitor and begins using the company’s confidential information or trade secrets. HR has a key role to play in protecting a company’s proprietary information. Here’s how to do it ...
Do you require some employees to live on the premises so they can be on call to provide emergency or other services? If so, you can structure the compensation system to pay only for actual time worked. You don’t have to compensate them for the time spent waiting to deal with some work-related matter ...
You’re writing your unemployment insurance checks, paying workers’ compensation premiums and remitting payroll taxes to the government when a bright idea occurs to you: If only your employees were independent contractors, you wouldn’t have all these expenses. The Illinois General Assembly understood the appeal of that daydream—and took action to slap you back to reality ...
When Minnesota’s ban on smoking in restaurants and bars took effect in October, some astute restaurateurs noted it provided an exception for actors, who may light up during performances. Since then, about 30 establishments have made productions of themselves, printing up playbills, posting “Stage Entrance” and “Props Dept.” signs, and generally making merry ...
Terminating an employee is probably the hardest thing an HR professional has to do—and the most legally dangerous. To handle terminations well, you need to keep calm, communicate your message without escalating the tension and stick to a plan. Here’s a 10-step course of action ...
A year and a half ago, the Texas Supreme Court clarified whether employers may require new and existing employees to sign noncompete agreements without changing their at- will status. The court concluded they can—as long as the employer provides proper consideration in return ...
It’s considered impolite in many circles to discuss money, but don’t try to stop employees from talking about their pay. Setting a policy that prohibits employees from sharing information about hourly rates, salaries, bonuses or the terms of their employment could violate the National Labor Relations Act—even if your employees do not belong to a union ...
Michael Dell started his first business at age 12 as a stamp collector
who didn’t like paying auctioneers to buy and sell his stamps. Instead
of using a middle man, the boy started Dell’s Stamps so he could do the
job himself.
Employees can get frustrated. Sometimes, they even act rudely. But a new ruling highlights a legal risk you may not have thought about: An employee’s rude treatment can quickly turn into an ADA lawsuit if the customer is disabled ...
Question: “In our business—a nursing home—employees must be able to communicate
in a common language: English. Our job descriptions require English
proficiency. However, we keep getting requests to translate training
materials into Spanish. If we do this, won’t we open a can of worms?
Any advice? Should we reconsider our stance on not translating?”—HR Kristy
If your organization leases
temporary employees from an agency, what should you do if one of them
complains she’s being harassed? Who should do the investigation—your
organization or the temp agency? A new ruling says that even though
temps aren’t your employees, you’d better take quick action to
investigate the situation and stop the conduct—and the agency should do
the same.
Lots of employers use noncompete agreements to protect against unfair competition from former employees. But a poorly drafted noncompete agreement—e.g., one you obtained from a form book or the Internet—may create serious legal pitfalls ...
The Equal Pay Act (EPA) requires employers to pay the same to male and female employees who perform jobs requiring equal skill, effort and responsibility. The EPA allows employers to adjust pay rates for legitimate business factors “other than sex.” To use experience as the reason for different pay rates, the employer should create a compelling record showing exactly what kind of experience it considered ...
Employees who file or participate in an FLSA lawsuit are protected from retaliation. That’s why it’s important to carefully consider any disciplinary action and make certain that the decision is fair, consistent and based on solid business reasons ...
Eugene Gates Jr. had worked in a Charlotte, N.C., grocery store for nearly 40 years when it was purchased by Compare Foods, based in Freeport, N.Y. Shortly after the buyout, Compare cut his hours in half and gave his shifts to a young Hispanic worker ...
Q. Our staff includes employees who do repair work and are paid by the job. We offer a 90-day guarantee to our customers. If a customer has to have a repair redone, can we deduct from the employee’s subsequent wages the money we paid for the faulty first repair? ...
Itinerant actor Mike Rowe came across as a mercenary with a “leave my
name off” philosophy. Then he did a little segment for CBS Evening Magazine called “Somebody’s Gotta Do It,” about dirty jobs that nobody wants.
Eugene Gates Jr. had worked as a meat slicer in a Charlotte grocery store for nearly 40 years when it was purchased by Compare Foods, of Freeport, N.Y. Shortly after the buyout, the company cut his hours in half and gave his shifts to a young Hispanic worker, telling Gates the company needed someone who could better relate to the store’s customers ...
HR Law 101: To ensure you’re in compliance with the FLSA, it’s important to understand the definition of “hours of work.” Any hour when an employee’s on duty is considered time worked. The only period usually excluded: when an employee uses the time for personal reasons ...
Violate the Fair Labor Standards Act at your peril. If you incorrectly classify an employee as exempt and refuse to pay overtime, you face a possible three-year willful violation statute of limitations—plus the possibility a court will double what you owe. Before you decide an employee is exempt, consult the U.S. Labor Department or a qualified employment law attorney ...
Sometimes employees get frustrated. Sometimes they even act rudely.
But a new ruling highlights a legal risk you may not have thought
about: Employee’s rude treatment can quickly turn into an ADA lawsuit
if the customer is disabled. A New York court last week called the
problem a “failure to train” case ...
The male Internet manager at Belle Glade Chevrolet-Cadillac-Buick-Pontiac-Oldsmobile Inc. and Plattner Auto Group is suing the company over sexual harassment by a male co-worker who eventually became his supervisor ...
Tim Westergren has been rejected by venture capitalists approximately
350 times. His company, Pandora, has teetered toward failure repeatedly
since 1999. Deal after deal has fallen through.
The deadline for filing calendar year 2007 tax returns for corporations—generally, March 17, 2008—is right around the corner. With a little effort and a lot of savvy, you can maximize the tax benefits for your small business.
Three teenage students suspended for calling a teacher a pedophile on the social networking site Facebook.com have settled their lawsuits with the Three Rivers School District in Cincinnati ...
Basing hiring decisions on the prejudices of your customer base is a sure way to land in court. Hiring managers can’t try to push off their bias
onto a third party using excuses like “Our customers feel more
comfortable dealing with [male or younger or white] employees.” That
just won’t fly in court...
In day-to-day business, companies have every right to demand that employees follow the chain of command. They can require workers who have complaints about work processes or disagreements with co-workers to take up their issues with supervisors, and not go over bosses’ heads. If employees defy those rules, that can be insubordination—and it can justify termination ...
Georgia employees are generally free to compete against their former employers, solicit their customers and employees, and even use or disclose any confidential information that can’t be classified as a “trade secret.” This can be disastrous for employers. But there’s some good news for employers ...
The California Supreme Court has ruled that unions and their supporters generally are free to urge customers shopping in private malls to boycott retailers at that mall. The ruling builds on earlier decisions that held that free-speech rights granted to California citizens in the state constitution are broader than those in the U.S. Constitution ...
On-the-job racism in America is a growing problem more than 40 years after the Civil Rights Act made employment discrimination illegal. That's why the EEOC has launched a new education and enforcement initiative called E-RACE (Eradicating Racism and Colorism from Employment.).
Some retail and service establishments strive to create an authentic experience for their customers. That may mean they seek out employees who can best create that experience. That “cultural authenticity” may be a bona fide occupational qualification, and rejecting applicants who don’t fit the mold may be legal. But don't go overboard and eliminate everyone who doesn't look or act authentic ...
Question: “I need ideas and suggestions on what companies do for employee
recognition on a quarterly and annual basis. We cannot do gift cards or
money gifts as the employee is taxed on this.” — Joanne
What seems like a joke to members of the majority can be deeply hurtful to members of a minority. These days, that’s a particular issue in areas with a large concentration of people of Middle Eastern heritage—such as Michigan. As the “war on terror” shows no signs of abating, it makes sense to remind managers and supervisors to stay away from any comments on ethnicity ...
Q. Our hiring process involves conducting background and reference checks. If an employee has a felony conviction within the past seven years, we automatically refuse employment. Any reason we should change our policy? ...
Few HR dilemmas are as sticky as dealing with an employee accused of stealing from the company. Here's how to handle the situation with care, making sure your organization doesn't overstep its bounds and expose itself to liability.
File this one under “no good deed goes unpunished.” Michigan grocery clerk John Schultz says he lost his job after trying to thwart the getaway of an alleged shoplifter. The firing offense? Touching a customer ...
Employers can’t discipline employees for filing discrimination claims with state or federal agencies. That’s retaliation. But what if an employee is spouting off to co-workers and customers about how he’s suing to “get” the company? ...
David Ortiz, the hitting machine who last fall helped power the Boston
Red Sox to their second World Series championship since the Wilson
administration, wasn’t always on top of his game. He’d been stunned
when the Minnesota Twins released him in 2002.
Over the past two years, the U.S. Labor Department has been issuing “opinion letters” fairly frequently, interpreting its own new overtime regulations and addressing specific questions posed by employers. But not every court will agree with the Labor Department’s opinion ...
Jane Roberti worked as a loan officer for Allentown’s Becker Subaru. Her live-in boyfriend, Mark Wynne, also worked there as a salesman. Roberti’s responsibilities included funneling Internet sales leads to the salespeople. When employees began to complain that Roberti routed the best leads to Wynne, management counseled both to keep their personal and professional lives separate ...
In the age of e-mail, instant messaging and other written but ephemeral forms of communication, it’s easy to be caught off guard when an employee claims sexual harassment via the company computers. If an employee says she’s received hundreds of sexually explicit e-mails from co-workers or others associated with the company, could you prove her wrong? ...
Unions should think twice before inflating menacing rat balloons in New Jersey. The inflatable rat, long known as a symbol of protest against nonunion labor, has received a serious blow from New Jersey courts. In two recent cases, courts concluded rat balloons are not always protected speech under the First Amendment, nor are municipal ordinances banning sign balloons preempted by the National Labor Relations Act ...
Q. I've always heard that Georgia does not require that background checks be conducted on employees, except for certain types of employees who work with children or the elderly. Our new HR director believes that background checks are required for other employees as well. Who’s right? — W.P. ...
Question: “I work in a department that is divided into teams. I am the department
administrative assistant, supporting about 25 people. The department
celebrated a project completion where everyone on the team received a
project completion gift, which included everyone in my department. I
didn’t work directly on the project but did a lot of administrative
tasks. I didn’t receive a gift, which is fine, but my boss invited
everyone to the conference room to present the gifts and acknowledge a
successful project completion – but me. He left me at my desk and
didn’t invite me to be a part of the celebration. Is it wrong to feel
left out and not a part of the team?” — Ann Harris
Q. We have a reciprocal agreement with another company in a related field. If they furnish “qualified leads” to us and we reward them, are the payments treated as business gifts?
William Sullivan, senior database administrator for Certegy Check Services of St. Petersburg, has pleaded guilty to conspiracy and fraud in connection with the theft of confidential data on more than 8.4 million customers over a five-year period ...
When he became a media darling this year, New York City Mayor Michael
Bloomberg was clearly testing the waters for a presidential run.
Whatever his future, Bloomberg has decidedly changed the face of both
business and government.
Question: “I am looking for easy to use software for maintaining address lists
for a church office. Ideally, it would differentiate members and
"friends," list names, phone numbers, birth and anniversary dates.
What do you use? How easy is it? And most important, how much does it
cost?” — Anonymous
Complaints from employees, customers and competitors are nothing new in the business world. Until recently, if complaints crossed the line from mere opinions to false statements—that is, downright lies—companies could threaten a defamation lawsuit. Often, the mere threat of litigation will cause a disgruntled critic to back off. Today, however, companies face a more insidious and growing problem: Internet libel, commonly known as “cyber-slander.”
Some things are better left unsaid. That’s especially true when it comes to telling customers and others outside the company why someone was fired—especially if the reason involves dishonesty. Spilling the beans can lead to a slander lawsuit, which can cost your organization time and money even if you ultimately win ...
A recent survey found that potent scents ranked #4 on the list of employees’ workplace pet peeves. Yet for some who suffer from multiple chemical sensitivity, strong odors aren’t just an annoyance—they’re a real health concern. Is it serious enough to warrant ADA accommodation?
You may think that the New Jersey Law Against Discrimination (NJLAD) applies only to your role as an employer. You would be wrong. In fact, the NJLAD may affect other aspects of your organization’s business activities. As the following case shows, even refusing to do business with another company can lead to discrimination litigation ...
Employees who quit in frustration when their harassment complaints go unheeded can sue, claiming they were “constructively discharged” because conditions were unbearable. That’s why it’s crucial for the HR office to respond to each and every complaint. Doing so can head off a surprise lawsuit ...
Your organization’s employee handbook exists for a reason. It serves as a simple and effective way to let employees know what the rules are and what you expect in the way of behavior. If you can show that employees received copies of the handbook and were expected to be familiar with its contents, you have a good shot at defeating any discriminatory discharge claims if you disciplined according to the rules set out in the handbook ...
No, that’s not a typo. As a result of Michigan’s new business tax, retailers are paying taxes on the 6% sales tax they collect from customers. Under the Michigan Business Tax (MBT) enacted in June, sales taxes must be counted along with sales under gross receipts, which are then subject to a gross receipts tax ...
Increasingly, courts hearing discrimination cases order employers to turn over e-mails and text messages. These communications may include correspondence employees may have sent or received from clients and customers. One reason is that federal court rules on electronic discovery now require employers to retain vast amounts of information for use in litigation ...
Dancers at Scores, a nationwide chain of strip clubs, have filed a back-wage lawsuit over unpaid overtime, underpaid wages and the club’s practice of skimming 10% of their tips. The lawsuit was filed by a former employee of the chain’s northern New Jersey location, but seeks to represent more than 100 Scores employees ...
When an employee alleges wrongdoing, you’ll need to conduct a thorough internal investigation. That may mean interviewing employees, supervisors and even customers. But be careful how much information you share with those you interview. If you indiscriminately discuss the comments of others who were interviewed, it may constitute defamation. Texas law only protects communications made in the course of a wrongdoing investigation if disclosure is limited to people who have a legitimate reason to know ...
Whether an employer is liable for workplace harassment under Title VII of the Civil Rights Act or state law oftentimes turns on the status of the harasser. If the employee’s supervisor is the harasser, liability for adverse action harassment is automatic. If, however, the harasser is a fellow employee or a supervisor other than the employee’s, the employee must show that the employer knew or should have known about the harassing behavior ...
Southwest Airlines, headquartered in Dallas, apologized to a male passenger who was forced to change his shirt by an airline employee at the Port Columbus International Airport. The passenger’s shirt referred to a fishing shop called “Master Baiter” ...
Although your business doesn’t have quite the same flexibility at year-end as individual filers, you still can reduce your 2007 tax bill. Here are eight top techniques usually available to small business owners.
Ever have employees tell you they need time off for religious
reasons? Or, that they won’t perform a certain task because it’s
against their religion? Their managers may be tempted to yell “Clam up
and get back to work,” but that’s an expensive reply, as two new court
rulings show.
Issue: Employees too often see their base salary as their bottom-line compensation. Risk: Without a clear view of their total compensation package, employees become disillusioned and seek greener ...
As baby boomers age, more Americans say they expect to keep working longer than their parents did. That means more older job applicants—and more age-related lawsuits. Defend against this coming onslaught by taking extra care to document your disciplinary decisions to make sure age isn’t a factor ...
Although employers can’t guarantee a stress-free work environment, it makes sense to eliminate as much unpleasantness as possible. That means establishing and enforcing “no hazing” and “no public argument” rules. Urge supervisors and co-workers who act like bullies to clean up their acts ...
William Filene was born into a poor family in Poland in 1830. He
started out in America with a store the size of a small bedroom. But he
kept building until he had one of the most successful retail chains in
American history.
Employers are legally obligated to maintain a safe work environment. When employees commit violent acts against co-workers or customers, employers can be held responsible through negligent-hiring and supervision lawsuits. Each year, roughly 1,000 people are workplace homicide victims. And research shows that killings are five to seven times more likely to occur at workplaces where guns are allowed ...
Does your organization have a blanket policy of refusing to hire any applicant with a criminal record? If so, make sure you can explain exactly why. A recent Pennsylvania court ruling shows that across-the-board “no ex-cons” policies can quickly run into legal trouble unless you can prove the restriction for a specific position was “job-related and consistent with business necessity” ...
When a new position is created, HR professionals typically make a snap decision on a vital issue: whether the person filling it should be deemed exempt from the Fair Labor Standards Act—i.e., they’re not eligible for overtime pay—or whether they’re nonexempt—i.e., eligible for time-and-a-half overtime pay. In many cases, that’s the last time the exempt versus nonexempt decision is ever reviewed for that employee. Not smart ...
Employment lawyers have been warning for some time that blogs will one day be a volatile issue in the workplace. Recent events show that day has arrived. For example, a member of the Cherokee County, GA, Planning Commission provoked a firestorm of controversy after an online post she made advocated dismantling Israel to achieve peace in the Middle East. The outcry forced her to resign ...
An Illinois woman who suffers from Holt-Oram syndrome, a condition where the sufferer’s arms and hands are underdeveloped, sued McDonald’s after employees refused to allow her to pick up her drive-through ordered food with her feet ...
Wal-Mart employees have created “green” goals that help them save the environment at work and at home. More than 20,000 of the 1.3 million people who work for the country’s largest employer participate in the retailer’s voluntary Personal Sustainability Project. Employees designed the program to help them incorporate the principles of sustainability into their daily lives ...
Employers that want to limit the use of languages other than English in the workplace take note: Your language restrictions must be reasonable and based on genuine business needs. A simple company preference for English isn’t good enough ...
Question: "After we hired someone, we found out that she had a snake tattoo down
her arm. Plus, she's now wearing a tongue ring which she did not have
in when we interviewed her. My question is: Can we ask her to remove
the tongue piercing during working hours and wear a long sleeve blouse
or sweater to cover the tattoo while she is at work?" -- Faye, PA
The Pregnancy Discrimination Act has important implications for how employers treat pregnant women during the hiring process and after, once they become employees. Here are the EEOC's answers to some of the most common questions employers face.
Question: “Our administrative employees – fiscal, HR, data, support – are grouped
together in a separate unit and we have contact with the public as well
as potential employees. My question: I feel I’m the only person in an
administrative role who projects any level of professionalism. Some
people wear skin-tight denim capris, tank tops and flip-flops. Others
apparently wear whatever happened to be lying on the chair beside their
bed. How do you recommend – besides being an example (which hasn’t
worked thus far) – improving the professional image of this unit?
(FYI, we don’t have a dress code.)” – Lisa
Does your organization have a
blanket policy of refusing to hire any applicant with a criminal
record? If so, make sure you can explain exactly why.A
recent Pennsylvania court ruling shows that across-the-board “no
ex-cons” policies can quickly run into legal trouble unless you can
prove the restriction for a specific position was “job-related and consistent with business necessity”...
Question: "It's back-to-school time, which means a lot of parents in our plant
are going to need to take time off for various school-related
activities. Trouble is, we're in a relatively small community and most
of our kids go to the same schools, which means everybody needs time
off at the same time. Any suggestions on how to handle this so we can
keep our plant running smoothly and be good parents?" -- A.G., Alabama
Employers can’t cater to every customer’s whim, but they can respond to complaints about employee behavior without worrying that a judge will second-guess their decision ...
Jewel Food Stores settled a sexual harassment lawsuit with four female employees for $200,000, but the meat department manager who spawned the suit has had a surprising shelf life ...
Many Indiana employers wisely use noncompete agreements to protect their legitimate business interests in their customer base and trade secrets. But will those agreements stand up in court? While some employers have successfully used noncompetes, others don’t believe they’re worth the paper they’re printed on. Depending on how the noncompete is drafted, either can be true ...
Most organizations say they want leadership but they actually pound it
out of people. Rather than cultivating leaders, they breed role-players
with no sense of self or mission.
Your competitors can really help you a lot if you study them
strategically, according to marketing consultant Donald Sexton. How
well can you answer these four questions?
Religious discrimination can take many forms, including, apparently the forced singing of "Happy Birthday" to that embarrassed-looking guy sitting with his buddies in the booth by the window.
Q. I own a four-star restaurant in a large metropolitan area. Unfortunately, customers sometimes skip out on their checks. Can I deduct from the waitress’s salary the money owed by a fleeing customer? ...
Under California law, employees are entitled to overtime payments unless the law exempts them from protection. But It’s up to employers to justify each exemption they claim ...
If you don’t want to subject your organization to liability for a supervisor’s biased or discriminatory discipline recommendations, conduct at least a brief independent investigation ...
In a startling court order, a judge has required a company to tell its customers about a sexual-harassment verdict that cost it more than $2.3 million ...
How would you rate your orientation process for new managers and executives? Not good, if you're like most organizations. Poor orientations can cause high-dollar hires to leave or fail to become productive in the critical first months. Improve your orientations by taking the following steps ...
The Parish of Trinity Church of New York in lower Manhattan is not liable for the sexual assault of a church member by an employee, the New York Supreme Court, Appellate Division, has affirmed ...
About 70% of all hires at Findley, Ohio-based hiring firm Right Thing come highly recommended by the organization’s own employees. What gets employees talking to their friends about joining the firm? It’s the company’s laid-back atmosphere—with no formal managers or departments—and an employee profit-sharing plan that involves half the company profits ...
At Zeppe’s Pizzeria in Bedford Heights, Ohio, managers focus on experiential training, and lots of it. Franchisees receive a six-week course, but even hourly delivery drivers have up to four days’ training ...
If you process customers’ credit cards, beware: A slew of recent lawsuits have hit retailers and restaurants charging noncompliance with a federal law that requires businesses to print only a truncated (partial) credit-card number on receipts.
Security National Bank & Trust (SNB) is responsible for a manager who literally kicked a customer out of the Medway branch office, the Ohio Court of Appeals has ruled ...
HR Law 101: Passage of the Fair Minimum Wage Act of 2007 marked the first boost to the federal minimum wage since 1997. In July 2007, the federal minimum wage increased from $5.15 to $5.85 per hour, with additional raises scheduled over the next two years: to $6.55 on July 24, 2008, and to $7.25 on July 24, 2009.
Does your organization have a blanket policy of refusing to hire applicants with criminal records? If so, make sure you can explain exactly why. Because minority applicants may be statistically more likely to have criminal records, requiring a clean criminal-record history may have a disparate impact on a protected class and violate Title VII ...
Philadelphia landmark Geno’s Steaks made headlines when it posted a sign that reads, “This is America. When ordering, please speak English” ... Although the Geno’s case deals with an attempt to apply an “English-only” rule to customers, it highlights a growing issue in U.S. workplaces ...
It’s almost never wise to comment on an employee’s religion or religious practices. But take heart in a new ruling that shows not all inappropriate comments will be deemed discrimination ...
Texas employees have 180 days after an alleged discriminatory act to file discrimination charges with the Texas Commission on Human Rights. So, you can get a charge tossed out if you can prove it was filed more than 180 days afterward. But what counts as a “discriminatory act”?...
If subjective criteria like attitude, leadership and being a team player are part of your organization’s employee evaluations, you’d be wise to keep detailed records of customer complaints ...
Last October, the Texas Supreme Court ruled employers may require new and existing employees to sign covenants not to compete, even if they are “at will” employees. As long as the employees get something in return for agreeing to the restrictions their employers want, the agreements are legal ...
Georgia’s labor code contains no overtime exemption for commission-paid employees, but the federal Fair Labor Standards Act does. Georgia employers largely follow the federal law because it's more stringent than state law. So employees who are paid on a commission basis are exempt from overtime laws, right?...
Do you have to tell your customers if you’re slapped with a sexual harassment verdict? You soon might have to. In a startling new court ruling, a judge in Illinois required a company to distribute a notice to its customers informing them of the $1 million sexual harassment verdict levied against it ...
You’d think the sight of customers paying retail prices with real green money would be a sight for a salesperson’s sore eyes. That apparently wasn’t the case at a Dillard’s department store in Kansas City, which is now facing a messy lawsuit after a saleswoman shunned a customer ...
Washington-based outdoor retailer REI helps its customers and its employees reach their personal outdoor goals. The company offers grants of up to $300 worth of REI gear and apparel to employees embarking on outdoor athletic challenges and outdoor conservation or service projects ...
Markdowns are an often-unavoidable part of any business’s product sales
and marketing strategy. After all, if you don’t mark down merchandise that’s
not selling, you’re tying up cash that could otherwise be spent on salable
goods.
You’ve heard from the Silicon Valley crowd that leaders move fast, and
you’ve heard from the Slow Leadership people that leaders move
deliberately. Which is it?
A narrowly tailored English-only policy that is designed to serve legitimate business needs is not discriminatory, says the EEOC. To be valid, the policy should spell out when English is required and let employees converse in any other language at all other times ...
Make sure your hiring managers understand that basing hiring decisions on the prejudices of your customer base is a sure way to land in court. Applicants' race, age, sex or religion should always be irrelevant. Courts won't be swayed by claims that customer preferences forced your hiring hand ...
Too many employers think harassment is a problem only when it's an employee-on-employee thing. Recent court rulings prove that you can be held liable even when outsiders harass your employees. Taking action may cost you a customer, but courts say defending employees must come first ...
Web-based surveys let you collect employee feedback on everything from benefits to where to hold the holiday party. Online surveys are cheaper and easy to administer. Here are some of the best online survey sites ...
Your organization could lose critical knowledge if certain employees leave. Yet, top management often hesitates to address that risk. By taking steps to capture "at risk" information, you build a stronger organization ... and boost your own standing ...
The EEOC just revamped its guidance on racial and color discrimination in the workplace. These changes signal increased race-bias enforcement, plus more EEOC attention to "subtle" discrimination ...
Demand is rising for employees who speak multiple languages. But employers need to be cautious about hiring: Some apparently bilingual employees who look good on paper don't always pan out as promised in the language department ...
Do your employees make editorial comments about customer quirks in your internal files? Typically, it's not a problem. But a recent lawsuit shows the legal dangers of making potentially slanderous comments about customers in internal documents ...
Health insurers make a surprising number of errors on claims, which can drive up your organization's premiums and claims costs. Act now to identify money-wasting holes in your health plan with a full audit or a simpler checkup ...
In a recent EEOC race discrimination settlement, Cracker Barrel agreed to pay more than $2 million to 51 current and former employees because of supervisors' actions at three of its Illinois restaurants ...
The EEOC recently sent a powerful signal about its enforcement priorities when it published newly revised employer guidance on workplace race and color discrimination. The message: Employee complaints of race bias or color bias will be pushed to the top of the EEOC's inbox ...
Allowing employees to work from home can be a boon for employers trying to increase productivity and keep talented employees from leaving for more flexible jobs. But this flexibility can present an increased risk of fraud, theft and legal action if you keep personal information about employees or customers on your computer network ...
You carefully track all hours worked by nonexempt employees. But do you know how many hours your exempt employees work? That can become a problem if you misclassify an employee as exempt when the person should have been hourly ...
Employees have the legal right to work in a harassment-free environment, and employers must take corrective measures to end harassment when it comes to their attention. It doesn't matter that the harassment comes from customers or others the employer has no control over ...
Two consecutive years of explosive job growth in the executive employment market are creating hiring headaches for HR professionals across the country. According to a recent ExecuNet survey, two-thirds of corporate recruiters already believe that the supply of qualified executive talent falls short of the growing hiring demands of corporate America ...
A significant Texas Supreme Court decision handed down last month makes it easier for employers to write and enforce noncompete agreements in Texas. The ruling, ASM v. Johnson and Strunk & Associates, provides important protection for businesses that want to use noncompete agreements to limit unfair competition from former employees ...
The federal Fair and Accurate Credit Transaction Act (FACTA) of 2003 says businesses that negligently or purposely allow employees’ or customers’ personally identifiable data to fall into the wrong hands can face fines of up to $2,500 per infraction ...
Employees are not immune from layoffs simply because they’ve taken FMLA leave in the past (or are currently out on FMLA leave). But when analyzing performance to determine which employees to lay off, keep FMLA leave days out of the decision ...
If you allow someone to perform work yet you never officially hire the person, don’t think you can avoid paying by calling her a volunteer. She’s your employee and must earn at least minimum wage ...
Wal-Mart’s recent expansion of its popular generic drug plan into Georgia and 26 other states bodes well for employers struggling to keep up with rising health insurance rates ...
The Georgia Security and Immigration Compliance Act (GSICA), signed into law last April, imposes numerous responsibilities on employers. Although the law focuses primarily on public employers and contractors, some of the less publicized aspects of the law will affect private employers, too ...
If you have non-English speaking employees, you may be making efforts to help improve their language skills. But in which cases must you pay employees for that training time? ...
One of the world’s largest funeral home companies faces a class-action lawsuit by up to 6,000 current and former employees for failure to pay back wages and overtime of between $40 and $70 million ...
Wal-Mart bashing may be the new spectator sport in America, but the nation’s largest retailer is slowly learning some important lessons from a series of legal setbacksinvolving time and attendance records and managers’ misguided efforts at cost control ...
In recent years, large corporations have begun imposing work force diversity mandates on their suppliers. As a result, midsize organizations that want to win contracts scramble to prove diversity among their staffs ...
Responding to complaints about pornographic and hostile messages displayed on firefighters’ lockers, the New York City Fire Department (FDNY) asked superior officers to oversee the removal of all offensive materials ...
Corporate culture figured prominently in Fortune’s recently released list of the “100 Best Companies to Work For, 2007.” The list includes 11 companies headquartered in New York, plus 15 others operating in the state ...
It’s Monday morning, the coffee has yet to be brewed and already a huge problem has dropped onto your desk. An employee left a voice mail saying he has been arrested. He doesn’t say what happened, but the very next message is from a local newspaper reporter asking for details about the employee’s work history ...
Many employers have run afoul of federal discrimination law by requiring all employees to speak only English at all times. The EEOC has said employers can only set such “English-only” rules if they can show a clear business need ...
Don’t chafe over the state of your desk. It’s wasted energy. David Freedman and Eric Abrahamson, co-authors of A Perfect Mess, have discovered that neatness isn’t all it’s cracked up to be.
Earlier this year, Howard Schultz, top dog at coffeehouse megachain
Starbucks, sent a memo to his executives warning that the company’s
growth had moved it too far from its core business: coffee.
Most organizations have comprehensive Internet, e-mail and electronic communications policies that spell out what's acceptable usage and what's not. But few employers have addressed a growing problem: the proliferation of employee Web logs, or "blogs" ...
You’d think
that going into a retail store to pay retail prices with real green
money would be a sight for a salesperson’s sore eyes. Not the case at
Dillard’s Department Store in Kansas City, which is now facing a messy
lawsuit because of one saleswoman’s rudeness.
Tony, a New York City cabbie, used to be a marine biologist back in
India but couldn’t land a high-paying job in America. Like a lot of
folks, he thought that “making it” required never asking for help.
All successful organizations innovate. Otherwise, how could they
survive? Yet winning organizations usually have one innovation that is
especially visible:
Carmine Romano, who manages the world’s biggest aircraft maintenance
facility, wasn’t thrilled when told in 2004 that the only way to avoid
bankruptcy was to start sharing power with his American Airlines
mechanics. Things hadn’t gone real smoothly over the years.
In a perfect world, managers would regularly tell you what a fantastic job you’re doing and how they notice all the hard work you put into everything you do. Most workplaces aren’t perfect, though.
Do you have to tell your customers you are sexual harassers? Yup, you might have to. Shocking, right? In
a startling court order, a judge required a company to inform their
customers about their sexual harassment verdict against them for over
$1 million ...
Question: I work part time in a clinic
setting. A co-worker (I will call her Katie) has really made a name for
herself as a constant gossip.
Katie also is in charge of
scheduling for the non-technical staff. She shares private information
with everyone in the office about why you called in sick, who you are
dating or what you did on the weekend. It upsets me that she shares
everyone’s medical problems, not to mention the errors they’ve made on
the job. Does this violate some ethical standing?
I'm not sure
how to approach the topic with Katie and/or the office manager. I have
a good standing with the office manager but since I only work part
time, I don’t feel that I have much say in day-to-day operations.
A
few co-workers have attempted to talk to the office manager about Katie
but nothing has been done about it. Any suggestions? -- Lori
Question: I work in a five-person branch office, and the
lease on our office space expires at the end of December. As a result, a person
from the home office will be coming to my office to determine whether our lease
should be renewed (in other words, whether we're worth the money) or whether our
responsibilities should be absorbed into the home office. If any of you have
been through a similar situation, I'd love to hear your suggestions regarding
what I should say when the decision maker speaks to me. -- Lisa
HR Law 101: Workplace dress codes touch on a variety of issues, including workplace safety, freedom of speech, personal hygiene, customer relations, religious freedom, the minimum wage and racial and gender stereotypes. Employers have a number of legitimate reasons for imposing a dress code, but court rulings have limited their options...
HR Law 101: There are two important reasons you need to protect your company’s trade secrets: (1) You make it less likely that confidential information will be misappropriated. (2) It will be easier for you to seek relief in court if your secrets are stolen ...
Question: I read
your Admin Pro Forum - Dealing with Divas, and I’m interested in
obtaining a job description for a Sr. Admin Assistant. I am an
executive assistant doing Sr. executive work. I’d like to see other job
descriptions in order to help establish my own senior job description
and present it to my boss. Having input from another senior admin
assistant would be helpful. -- Cindy
Q. We post employees' vacation schedules in the employee lunchroom. Occasionally, outside visitors or customers visit the lunchroom, too. Some employees have complained about this posting policy, saying it borders on invasion of privacy. Are they right and should we stop doing this from a legal standpoint? —M.M., New Jersey
Employers may end up the unintended victors in a potential prescription-drug price war in Florida. When Wal-Mart, the nation's largest retailer, announced recently that it would sell generic drugs for just $4 per prescription, it didn't take long for Target, the second-largest retailer, to follow suit ...
If your organization contracts out security services, the Texas Supreme Court has just handed you a substantial victory that makes it less likely you'll be liable if your independent-contractor security guard injures someone ...
The Texas Insurance Commission filed charges against consulting giant Mercer HR Consulting and its client, the Houston Independent School District, claiming the company had charged the school district $20 million since 2000 and then gave the district more than $800,000 in rebates ...
When the Grand Prairie parks department hired Damon Bryan as a maintenance worker, it asked him about his criminal background. Bryan told them he had a conviction for aggravated assault, but he left out the type of assault. He had been convicted of sexually assaulting a 12-year-old girl ...
Pennsylvania employers that don't adequately protect their employees from dangers associated with their jobs, take note. If your employees suffer post-traumatic stress disorder or depression following an armed robbery or other unusual violent act, they may be eligible for workers' compensation for the "psychic injury" ...
Pennsylvania employers will have to go to greater lengths to keep employees' and customers' Social Security numbers private in the wake of new legislation signed by Gov. Rendell this summer ...
Pennsylvania law makes it easy to enforce noncompete contracts. But trying to make a business-interference claim against an ex-employee is almost a lost cause ...
Generally, workers' compensation won't cover Florida employees when they're injured after leaving the workplace. But that's not the case if the employee left the premises in an emergency to save life or property related to the business ...
While the ADA entitles disabled employees to workplace accommodations, it's important to recognize that health and safety always take the front seat ...
Federal law (specifically, the ADA) says you must accommodate a person’s qualified disability, but that doesn’t mean you must say “Yes” to every accommodation request from every ailing worker. But it’s a tough call on when you legally can say “No.” ...
If your employees hear “casual” when you say “business casual,” they might benefit from an emerging new perk: the employer-supplied image consultant ...
Need an inexpensive benefit and an easy way to boost morale? Allow employees to partake in the services your organization provides to customers (either for free or at a reduced price) ...
While the Fair Labor Standards Act says certain computer professionals are exempt employees, be ultra-cautious about applying this exemption.Courts are littered with cases of employers being punished for wrongly applying exempt status to lower-level IT workers, such as help-desk staff (aka “IT support specialists”) ...
Until recently, companies that sold products and services over the Web didn’t feel that the ADA applied to them, meaning they weren’t required to make their sites accessible to visually impaired or disabled people. But a lawsuit against Target stores has Web retailers rethinking that assumption ...
Georgia’s constitution prohibits contracts that have the effect of defeating or lessening competition. Anti-competition is considered anti-public policy in Georgia, so employers should craft their noncompete agreements with care ...
Employers today are facing a barrage of Fair Labor Standards Act (FLSA) lawsuits alleging that they’re misclassifying nonexempt employees as exempt. One main target: store managers who often work 60 to 70 hours per week for a set salary ...
You can legally reject job applicants who have physical or mental limitations if they would pose a direct threat to their own safety or the safety of customers or co-workers. The ADA makes that clear. What isn’t clear is what’s considered a “direct threat” ...
If your organization aims to attract a younger, more hip clientele, watch how you convey that idea to employees who don’t fit your target demographic ...
Florida’s population is the oldest in the United States. So perhaps it comes as no surprise that older workers in the state are becoming increasingly litigious in filing Age Discrimination in Employment Act (ADEA) lawsuits ...
New York employers in the restaurant industry need to be vigilant. The state’s minimum wage law places tight restrictions on how you divvy up money collected in a tip pool ...
HR Law 101: The EEOC has become proactive in protecting workers from a sexually hostile environment. In 2007 alone, the agency recovered from employers nearly $50 million for victims of harassment ...
HR Law 101: When a new hire comes on board, you must determine whether to classify him or her as exempt or nonexempt under the FLSA. The key consideration: Exempt workers aren’t eligible for overtime pay. Rather, they’re paid for the job they do, not the hours they keep ...
HR Law 101: To be considered exempt from overtime, an employee must generally be paid on a salary basis and his or her job duties must meet the Labor Department’s standards for one of the six exemption categories. Use this self-audit to test whether you’re properly classifying your workers as exempt under the FLSA ...
HR Law 101: Many organizations use independent contractors as a way to sidestep payroll taxes, expensive fringe benefits and red tape. But if the IRS concludes that those workers are really employees, the employer could be liable for back taxes, penalties and interest charges ...
HR Law 101: Don’t overlook state laws, which may provide more protection for independent contractors. While the IRS is largely concerned with the issue of who collects and who pays taxes on earnings, states have different interests to protect. Thus, some states may prefer for some contractors to be considered employees under the IRS rule.
With about 10 percent of professors at top U.S. business schools now
hailing from India, a new, Eastern feeling has started wafting through
the American marketplace.
HR Law 101: If you fail to do background checks on applicants for certain positions, you could make yourself vulnerable to a negligent-hiring lawsuit by any worker or customer who’s been hurt by a violent employee. You should check applicants’ backgrounds especially for positions such as day care worker, security guard and sales representative ...
HR Law 101: If you’re thinking of establishing an English-only policy for your workplace, be aware that you risk incurring the wrath of the EEOC. The agency is strongly opposed to English-only rules and will prosecute employers that commit this type of national-origin discrimination...
Question: I have two concerns and
I'm hoping for some advice on either how you've handled it or what you
think I ought to do in these situations: Situation 1 The
receptionist at the company where I am executive assistant, although
relatively friendly and engaging with co-workers, is rather cold and
unprofessional on the phone. Instead of saying “May I ask you to hold
while I transfer you?” she says either “Hold on a moment” or “Just a
moment.”
I once said in a somewhat jovial manner: “You sure
sound happy about answering the phone!” She jovially replied that I
should go back to my desk and handle my job and let her handle hers.
I'm not her supervisor, although typically, I should/would be. Instead,
HR supervises her.
The HR administrator and I have gotten into
small, uncomfortable situations because the boss will tell me to handle
something, and HR will have a cow thinking it’s their project or should
be their responsibility.
That department shows a severe lack
of respect for the boss’s wishes. The boss can ask for a roster of
folks attending a seminar, and I can ask for it twice in the following
three weeks and still, the day of the seminar, there is no roster. HR
indicated that it was waiting on two VP’s. But, when VP’s were asked,
they indicated that HR was handling it, not them.
HR has
translated this sort of behavior to the receptionist, so that when I
ask her, for instance, if someone shipped a personal expense on the
company DHL account, I’m told: “Don’t worry about it; it’s not your
department, and I’m not going to take it up with them.”
Situation
2 I signed off on a work order with the A/C maintenance company, and
the repairs took a day longer than they promised and our server room
temperatures rose dangerously high.
I talked to the manager at
the A/C company and suggested in the future that he at least call to
let us know that the repairs would be delayed. He then contacted the
receptionist, who comes to me saying she didn’t know why I was going
off on him when it wasn’t my place to worry about it, But I SIGNED OFF
ON IT. It was my responsibility to see that it was done.
The
general attitude from HR/the receptionist is “Stay out of it,” even
though the boss has directed me specifically to take responsibility for
such things. I happen to know that the receptionist is close to losing
her job because of the way she handles the phone and also visitors,
whom she handles in much the same manner.
I’m
at a loss as to
how to handle it. If I go to the boss, he’ll tell me to talk to HR and
her and “get her straightened up or shipped out.” If I deal with HR,
I'll get a tossed head and rolled eyes and a mutter about people
staying out of HR’s business. The receptionist will get yelled at, but
nothing will be accomplished because HR simply scolds and doesn’t
deliver a change or even a direction to change. If I talk to the
receptionist, she'll dismiss what I say and tell me to go back to my
desk.
How
do I handle these situations? I'm normally a people pleaser, but also
am very disciplined in what I believe is expected from someone in a
professional position ... especially one as high-profile as a
receptionist (first impression of the company).
I can’t stand
it when people don’t do their jobs right or take pride in even trying.
Yet, I do like the receptionist and view her as a “work friend.” I beg for advice of you wise people! Thank you! -- Anonymous
Peak performers all seem to have this in common: They work long hours;
they visit customers and employees; they function on little sleep; they
exercise; and they manage to work in family time.
It’s a savvy — and growing — marketing tactic: Hold short classes or workshops to draw customers to your business. By providing customers the tools they need to make smart decisions, you can build loyalty and your reputation, and attract new and steady customers to your goods or services.
Question: I am the executive assistant for the CEO/president of a small (45 employees)
company. The boss frequently travels, either on business trips, family
trips or hunting trips. While he's gone, he might check his e-mail once
a day, but he relies heavily on me to check his e-mail, handle things
that I can, return calls, answer questions, etc. Usually, once a day,
he’ll call and get any pertinent info from me.
He gets about 30 e-mails a day and one or two calls. About five of
his e-mails contain something that needs to be handled; most are simply
“junk.”
When he’s around, I have JUST enough to keep me working very slowly.
I feel as though I'm not used to my potential; I really prefer to be
TOO busy! I have assumed all the responsibilities he will allow, I
assist others in the company as much as I do him, and do a lot of
research on potential customers, partners, vendors, etc., without being
told. I have PLENTY of initiative, I go above and beyond constantly,
and I do a lot of things. But when he's gone, I literally could get all
my “work” done in one hour a day!
It’s very frustrating, because I don’t feel like I’m worth my
paycheck, sometimes. But there’s nothing I can do to remedy it. He has
specifically said I’m doing more than he would ever ask and that I’m
capably handling SO much and the folks in the office all have their
jobs to do and any offers of assistance I give are usually politely
declined. I mean seriously: I don’t feel like he needs me to be in the
office while he’s gone. We have a telephone system and VPN, and I could
literally work from home and be JUST as available.
I don’t really want to push for that, because he really doesn’t like
folks to telecommute. He likes them to be in the office, especially me
being the “face” of him when he’s not here. Inevitably, things arise
that I might need to make a decision on.
I paid for an online continuing-education course from a local
college and have been doing my studies at work. Seeing as it’s an
administrative course, I don’t feel bad about that. But after that, I'm
still left with three to four hours a day with absolutely NOTHING
work-oriented to do because I have DONE IT ALL, already!
My long story boils down to this: Should I look for another job that's more fast-paced and I feel like I’m worth my paycheck?
Should I try to talk to him about working part-time while he’s out of town?
Should I feel guilty on a day like today when our gas has been
turned off due to a leak the gas company has to locate, I feel sick
(several employees have the stomach virus going around), have a
headache, have nothing to do, have received ONE single e-mail in two
days that I could do anything with, and made a copy of a receipt for
one other person? Should I be feeling guilty for checking my e-mail?
What am I missing?
I’m so frustrated because I have a VERY strong work ethic and a
fast-paced mentality, one can reorganize the files only so many times!
HELP! I don’t want to be watching the clock! -- Liz
As a child, Potter Palmer worked at his father’s dry goods store in a
New York village, learning to set up displays and chat up customers. He
loved to sell. He dreamed big. Palmer struck out for Chicago with a $3,000 family loan. This was his chance. To take advantage of it, Palmer tried strange new things:
Many leaders are so busy with daily tasks that they fail to keep
abreast of industry events and trends. Use these three tactics to keep
that from happening to you:
New survey data from NFI Research indicate that most senior executives
and managers rely on likability — that “good ol’ gut feeling” — when
hiring and promoting people. Bad move. Very bad move.
Question: How is everyone preparing for the flu season? Do you provide flu shots to all
employees at your company, bringing in a nurse to do it onsite? Do you
reimburse those who get flu shots out of the office? Do you take any
other preventative measures within the company?
We hand out alcohol and disinfectant wipes to employees to use in
their areas throughout the winter season. We are considering providing
flu shots. -- D.L., Philadelphia
As a mover and a shaker at your company, you’re doing yourself a disservice if you don’t try to latch onto every perk that comes your way. Why? Because a tax-free benefit can be more valuable than a raise in salary.
How would you rate your employees? You can probably identify your best and worst performers in an instant. All small business owners and execs form opinions of their people, just as teachers assess their students. And those opinions tend to stick.
Do you sometimes doubt your “street cred” as a leader? If so, buck up. You can’t possibly be as bad as these corkers, who won
a “bad boss” contest sponsored by the AFL-CIO-affiliate Working America:
Nicole Alvino always knew that someday, she’d own her own business. An Enron employee with degrees in economics and Japanese, Alvino had
already planned on attending business school when the energy company
imploded, and her professors encouraged her to strike out on her own. She just needed an idea.
It happens all the time: One of your best clients or a prospective customer asks for a free product or service. You can either adopt an ironclad, no-freebie policy, or use the request to build business and good will.
Question: What's your dream
job? If you could wave a magic wand and take on any job -- in any
profession -- you wanted, what would it be? -- Alice Bumgarner, Editor
An increase in laptop thefts—plus several new state laws on data-theft disclosure— are causing employers to establish tougher security policies for employees’ laptops, PDAs and other tech devices.
These days, “nice”
is a leadership tool, especially in light of Enron-style accounting,
vanishing pensions, quarter-billion-dollar executive pay packages and
bloggers eager to report what it’s like to work at your organization. “Positive energy is the Holy Grail of business right now,” notes University of Michigan professor Kim Cameron.
In 1992, Mike Schwartz walked into a Harley-Davidson dealership in
Delaware … and learned that he’d have to wait a year and half for his
bike. Convinced that he could do better, Schwartz told his wife: “I’m going to buy that place.” She knew he meant it.
Your customers expect you to set the bar on customer focus, according to a new survey by the American Management Association and the Human Resource Institute.
It’s show time for trade shows. While these events provide a venue to showcase your company’s products or services, they also allow you to shrewdly gain insight into your competitors, learn from their successes and failures, and pinpoint new opportunities.
When Kevin Tsujihara took over Warner Brothers’ Home Entertainment
Group last October, he stepped into a cauldron of warring divisions
with disparate initiatives that included home video, digital
distribution, video games, technical operations and anti-piracy efforts.
Starbucks founder and chairman Howard Schultz is his company’s most
passionate advocate. But his success goes beyond that, to how Schultz
uses his passion to do more than sell coffee. Take these three lessons to heart, and your employees and customers will, too.
On June 20, Pennsylvania became the latest state to set stiff penalties for any business found guilty of mishandling sensitive employee information. That makes 45 states and the District of Columbia that have passed similar identity-protection laws over the past four years.
If you could reach a pool of 50 million prospective customers each day, you’d jump at the chance, right? Well, about 50 million people visit and use Web logs (blogs) every day. So, what are you waiting for?
A key employee jumps ship to work for your competitor. Over the next several months, you lose some of your best customers to the competition. Unless your former employee signed a nonsolicitation agreement, there’s little you can do.
Question: I have found several resources when it comes to multiple bosses. In my
situation, we have two Administrative Assistants for one boss.
What is the best way to handle two assistants? Should there be a
division of responsibilities or should they do the same thing? If there
is a division, how do you handle one Admin feeling less valued? I feel
that one Admin Assistant is all that is needed to take care of most
everything. -- Kelleen
Identifying and monitoring key data from within your company can net you valuable dividends: You gain the ability to spot problems early on, and you have time to respond when a snag occurs.
Q: In a recent item, you stated that the IRS is cracking down on home-based businesses. Yet, your publication often touts deductions for home offices. Does this still make sense?
In a recent item, you stated that the IRS is cracking down on home-based businesses. Yet, your publication often touts deductions for home offices. Does this still make sense? A.L.T., Baltimore
Marvin Bower turned down an offer from billionaire Howard Hughes
because he didn’t think the eccentric businessman would listen to him.
In fact, walking away from money is precisely what helped build Bower’s
premier consulting firm, McKinsey & Co., from the time he joined
its founder in 1933. Why? Bower always used three guiding principles:
If your organization operates in a fast-changing industry, you face a
challenge within a challenge: The internal innovations you create must
jive with wider external changes … some of which are still unknown. Are you flying blind? Not really, because you can still innovate in a flexible way.
“To go too far,” Confucius said, “is as bad as to fall short.” You can go too far with working hours. In fact, overwork can contaminate your career. Here’s how:
It pays—literally—to keep tabs on what the competition is up to. By analyzing your competitors, you can anticipate new opportunities and developments in the market, make better operations decisions and more effectively evaluate your strengths and weaknesses.
Used judiciously, instant messaging (IM) allows your business to cut down on long distance charges, conduct real-time interaction with clients, and host chats and conferences with vendors. But used without guidelines, it can hamper productivity, embarrass you and even jeopardize your company’s trade secrets.
A survey for a forthcoming book, Business at the Speed of Molasses,
found that people feel more motivation, energy and enthusiasm if they
think their employer’s core values are “crucial and part of everything
we do.” Here are 9 questions to test the strength of your team’s belief in your organization’s core values:
It wasn’t merely Lawrence Summers’ perceived arrogance and abrasiveness
that sank his presidency at Harvard University. Large structural
changes in higher education—including the rise of science and
technology—also contributed to his downfall. Here are a few actions Summers could have taken to shore up his standing:
Q: I’m starting an Internet-based business with my brother. Since our
state of incorporation can be virtually anywhere, should we incorporate
in Delaware as our home state for income tax purposes? D.J., Boulder,
Colo.
I’m starting an Internet-based business with my brother. Since our state of incorporation can be virtually anywhere, should we incorporate in Delaware as our home state for income tax purposes? D.J., Boulder, Colo.
With America becoming a more service-based economy, it’s vital that you offer great service as well as great products. But how do customers and clients define great service?
Surveys show that consumers believe business services are worse than ever. That makes it easier for a top-notch service guarantee to stand out as a drawing point for your product.
Charles Schwab brought his brokerage firm back from the brink of
disaster by delivering a simple message to his customers: “This
investing thing is hard … but we’re here to help.”
Cristian Mitreanu, lead researcher at RedefiningStrategy.com in
Chicago, maintains that, instead of strategy, leaders need a long-term
focus, especially in serving customers.
If you’re like most U.S. employers, you probably overpay some health care claims and provide coverage to employees or dependents who shouldn’t receive it. That’s because health insurers make more processing and payment errors than you’d expect.
Question: I have a co-worker who wears
trashy clothing to work almost every day. Even when she tries her
hardest to dress professionally, she still looks horrible because her
skirts are too short, her pants are too tight, and most of her shirts
show her tattoos.
We work with mostly men, and they all make fun of her behind her back, calling her names and ridiculing her.
Her boss has addressed this issue
but it hasn’t seemed to help. I have a pretty descent relationship with
her, and everyone in the office knows me as the woman who tells it like
it is. Should I tell her she is committing career suicide by dressing
the way she dose?
Many small businesses believe that they need every customer they can get. And for some, that may be true. But, in most cases, you may be better off telling certain high-maintenance clients and customers to take their business elsewhere.
Real leaders look outward to customers, even though it’s easier to focus on what’s happening in-house. Continuous improvement is difficult but not impossible. Here’s how:
You know that word-of-mouth advertising is the best way to spread the good news about your company. But many small businesses ignore some of the easiest ways to increase the level and intensity of that type of free advertising.
When facing a discrimination claim filed with the Pennsylvania Human Relations Commission, it makes sense for employers to try to settle as early as possible, before the agency holds hearings and files an opinion ...
It often happens that a leader’s early life tells volumes about his
character. Here’s a story from U.S. Sen. Robert C. Byrd, D-W.Va., about
his first job at a grocery store in Stotesbury, W.Va., a mining town
where he’d worked his way up to meat cutter in 1935.
For a while now, General Electric’s top dogs have been studying
companies they admire, like Dell and Toyota, seeing how they do things
and trying to figure out exactly what propels them to the leading edge. The GE group settled on five “growth leadership traits” common to all of those top companies … and copied them, of course.
Take steps now to safeguard your cellphone data and that of your employees. Reason: It’s now easy for unscrupulous data brokers to obtain and sell the name and address connected to a cell-phone number, plus the complete record of outgoing and incoming calls.
Say you want to open another office or relocate to a more modern space, but you can’t afford to lease or buy a new location. One possible solution: Contract for a “virtual” office.
What do you do with company vehicles coming off their leases? Many employers now sell them to employees, a move that’s trending upward thanks to some attractive financial benefits and a new breed of technology to help manage the process.
You may be trying to undercut competitors and attract business, but such a strategy will lose business in the long run, according to the Professional Pricing Society.
While some view the home-office deduction as audit bait, you’ll withstand any IRS scrutiny if you know and follow the home-office deduction rules. In this Special Report, we’ll explain those rules in plain English and show you how to earn bigger and better deductions without getting off the living room couch.
Question: I have been asked to start a monthly newsletter for our plant. Since I have never done this before, I need
all the help I can get such as a sample newsletter, what program to use (I was thinking Microsoft Publisher).
My goal is employee involvement. Should I send out a memo asking for
ideas and input or, after the newsletter is started (hopefully), just
rely on word of mouth?
The most successful business Web sites are those created around the customers’ needs, not the company’s products and services. Here are 10 tips for creating a successful, customer- focused Web site, from Tiffany Shlain, founder of the Webby Awards, which annually honors the top Web sites.
Front-line managers make a tremendous difference in turnover, costs,
quality, safety and innovation, not to mention overall performance.
They’re the people who keep customers happy and keep small glitches
from widening into disasters. First-level leaders need to understand
the whole organization, yet they rarely are let in on the big picture. Every one of your front-line leaders should be able to answer “Yes” to these questions:
Not content to write a one-paragraph mission statement for the lobby
wall, Michael Dell had his leadership team craft a document called “The
Soul of Dell.” It’s probably the longest statement of purpose an American corporation
has ever crafted, and it serves as an internal benchmark for operations.
Granite Rock, maker of natural stone products, doesn’t accept product
returns. Yet, the Watsonville, Calif.-headquartered company pleases
every customer. How is that possible?
Ockham’s Razor (also known as the “Law of Parsimony”) is a principle
that states that the simplest solution to a problem, not the most
complicated, is always best. Examples:
You probably think you know your “people people.” They’re the nurturers, the team players, the diplomats. In truth, that ain’t the half of it. Researchers studied the psychological tests of more than 7,000
professionals and identified four aspects of “relational” work:
influence, interpersonal facilitation, relational creativity and team
leadership. Here’s what it means:
Issue: Many employers believe that anyone with a "manager" title is automatically exempt from overtime. Risk: Making such misclassification mistakes can cost thousands in back pay and penalties, plus a black mark on your record ...
Make sure your hiring managers understand that customer preference should play no part in their hiring decisions. Applicants' race, age, sex or religion ...
Issue: The National Labor Relations Act (NLRA) makes it illegal to punish employees for discussing pay, benefits or working conditions. Risk: Many employers believe that such NLRA restrictions apply only ...
Issue: Courts are cracking down on employers that tolerate customer harassment of foreign-born employees. Risk: Supervisors sometimes are more lenient with harassment by customers than by employees. That's a big ...
You may need to make new accommodations for disabled customers and employees if proposed regulations win approval. The Access Board, an independent agency ...
Roslyn Courtney used to think leaders were aloof. What she discovered
is that the best ones are down-to-earth, approachable, open and frank. “There shouldn’t be this mentality that the big, important person is on
top and the little people are on the bottom,” says the researcher. Here are some other characteristics Courtney has pinpointed in leaders:
U.S. business leaders tend to be professional managers with fewer
family and political ties than leaders elsewhere, says one Harvard
business professor who’s studied the issue. Because of this relative
independence from family and politics in business, the research
indicates, Americans use a greater variety of leadership styles. Which one of these describes you?
It’s so easy to lose sight of customers that even good organizations do
it all the time. But a technique called LEO might help you stay a
little closer to them. LEO stands for:
Issue: Hurricane Katrina's devastation woke up many employers to the need to revisit their disaster plans. Risk: Even if you drafted a plan after the 9/11 attacks, you may find ...
Managers are exempt from overtime, right? Wrong. The term "manager" means different things in different organizations. That's why it's important to look at each employee's specific duties and responsibilities when deciding ...
Issue: Right now, your organization's public image may be under attack on Web sites, chat rooms and blogs. Benefit: By putting out such brush fires before they rage out of ...
If you operate a business that's open to the public, you're legally required to make the premises accessible to disabled customers. That may include creating wheelchair ramps, wider aisles or reconfiguring your restrooms.
Question: We have an office of about 70 employees, about 55 of whom have
face-to-face contact with the public. The owner would like all patients welcomed
with friendly faces. Not all the employees are this friendly. They aren’t rude,
but are very cold. They do their work correctly.
How do you make people smile without making them more
unfriendly? If they don't fit into the atmosphere we are trying to create,
would that be crazy to let them go? -- Anonymous
Good managers are rare birds, and great leaders are even rarer, says management consultant Marcus Buckingham. That’s because leaders are unflinchingly, unfailingly optimistic. Here are Buckingham’s three requirements for a great leader:
In The Republic, Plato
describes a group of prisoners who had been chained in a cave for so
long that they believed the shadows that played across its back wall
were reality. That sounds outlandish, but is it?
You may not like employees comparing their bonus checks or bad-mouthing their managers in the break room, but don't even think about trying to silence such off-duty chats. If you do, ...
Your organization can be held liable for "negligent hiring" if an employee commits a crime and you could have (or should have) prevented it. That's why it's crucial to run background ...
THE LAW. Employees who commit violent acts in the workplace obviously violate state criminal laws. But the liability trail doesn't stop there. Employers have a legal obligation to maintain a ...
All work and no play can make Jack (or Jill) a disgruntled employee or client. So, you may decide to treat some of your top customers or valued employees to an outing as the summer draws to a close. By knowing the tax-law rules for entertainment costs, you can double your pleasure with top-dollar write-offs.
Q: I retired earlier this year, but I'm starting a consulting business as a sole proprietor. In my line of work, I'll need to use subcontractors. But won't I be taxed in full on the 1099s that I receive from my customers? L.L., Pittsburgh
Question: Another manager at my workplace has a new employee who smells,
very strong, of body odor. All the staff working in that area and others among
the office have already complained and are now spraying scented sprays.
Her appearance is very professional and she is very good at
her job.
How does this manager approach this employee? Is that even
legal to approach a worker about their smell? And if you do approach them, how
do you make them comfortable about going back to work now that she knows others
could smell her? She also feels bad that the other staff are gossiping about
her. -- Anonymous
Leaders in innovation change the rules of the game, says Karl Ronn, a
vice president at Procter & Gamble. His company’s change in
mind-set led its product developers to try switching from
chemistry-based to physics-based cleaning products. So far, P&G has
used this new stance to hit one home run: the Swiffer. Once you’ve changed the rules, use these three important benchmarks to test your innovations:
It sounds so easy: Expect high performance and you won’t be disappointed. Expect so-so performance and that’s what you’ll get. Reality
is more difficult to nail down. Start with these three practices to
define what you mean by higher performance, lay out how you expect your
people to attain it and inspire them to go for it:
At age 30, Dave Haynes has worked his way up from mowing lawns, driving
a bus and supervising water safety to become an international sales rep
for Federal Express. Now, he’s exploited his longtime status as a “grunt” in The Peon Book, a new guide for clueless bosses who forget what it’s like on the front lines. Haynes always thought business books “don’t ever give it to managers straight,” so, he wrote one himself. Some Peon highlights:
The hard part of leading a creative team is deflecting ideas that are unrealistic, undeveloped or “not ready for prime time.” Take these critical steps:
Issue: Executives are reluctant to approve training unless they can prove that it will pay for itself many times over. Benefit: By providing the CEO with legitimate return-on-investment (ROI) figures, ...
Fear of sexual-harassment suits have forced many American leaders to stop touching people. Yet,
some top executives, including Jack Welch, still include a pat on the
shoulder or a warmer-than-usual handshake among their leadership tools. Here's how to use the power of touch:
We all love the whole right brain/left brain thing, but it’s too
simplistic for reality. The truth: Accountants can be creative, too. Take Samuel Insull. This “starched English bean-counter” who took care
of finances, personnel, mergers and day-to-day business for Thomas
Edison, was one of the few people who saw what electric power could do.
Among today’s business animals, says Alexi Venneri, marketing and
communications chief at marketing data firm Who’s Calling, you’ve got
to have BALLS. That means you’ve got to be:
Federal law says you must accommodate employees' religious practices or beliefs unless doing so would cause an undue hardship on the employer. The key question: What's considered an "undue hardship" ...
Issue: How to stop employees from disclosing confidential data, or jumping to a competitor and stealing your employees. Benefit: You can stop defectors from raiding your business, but only if ...
Nearly half of employers say they make employee diversity a competitive selling point for their organizations, according to a new Novations survey of 1,780 HR execs and senior managers. Still, ...
Question: I am the office manager for an HVAC (heating, ventilation & air
conditioning) company, We need field people, mechanics and helpers, that type of
thing. The type of workers we are looking for really don’t attend job fairs
much.
I have tried advertising for help everywhere: small newspapers, large
newspapers, the Web and tech schools. Does anyone out there have any
scathingly brilliant ideas on how to reach this type of worker to recruit them?
I would appreciate ANY suggestions.
Wegmans Food Markets recently clinched the #1 spot on Fortune’s “100 Best Companies to Work For” list, after making the list eight times in the past. It turns out that Robert Wegman’s success comes from a renegade philosophy, applied consistently for more than five decades: “Employees come first, customers come second.”
Here’s a process for making ethical decisions. Run through this work
sheet if you ever feel queasy about the path you or your organization
is about to take.
Lorraine Monroe’s life changed when a teacher encouraged her to run for
student office in the fourth grade. That began what was to become
Monroe’s lifelong affinity for leadership roles.
Here’s the “doom loop” for new products: You’re out of touch with
consumers. Your new-products people are tucked so far away in the
organization that they wind up obsessing over technical problems and
never seeing firsthand what customers want. Take these steps to avoid doom:
Issue: Your organization has a responsibility to provide a safe environment for employees and customers. Risk: Weak security efforts may lead to a "negligent security" lawsuit, an increasing problem for ...
Remind your managers: Contrary to popular belief, female employees don't need to be pregnant to earn legal protections under the federal Pregnancy Discrimination Act (PDA). Even nonpregnant employees can sue. ...
Question: I have taken on the task of creating an internal newsletter. We have 14
employees (4 professional engineers, 7 consultants and 3 admin staff) located in
7 different states. Our internal communication is very weak due to workload and
the geographical distance. Our company consisted of 5 employees in the same
office until 2 years ago. I feel that an e-mailed newsletter would be a good
way to communicate with everyone.
I created the first newsletter in Dec 2004. The content varied, with Christmas funnies, a
calendar of coming events, family information, a note from the president and a
few other things along this line. There wasn't much response. However, the
response I did receive was negative: "The newsletter was not informative." I
spent approximately 3 weeks (on/off) developing the newsletter in Microsoft
Publisher. I'm not giving up yet but would appreciate any advise from someone
who performs this task. -- Tressie Escamilla, Richardson, Tex.
Management fads make employees cynical, says coach and consultant Wolf
Rinke. They feel used and even abused. Eventually, they develop thick
skins so they can stay sane while playing the “Let’s pretend” game
during management’s next fad onslaught. To stop the insanity, Rinke points to research showing that four basic,
“somewhat nonsexy” practices lead organizations to outperform their
peers:
Issue: Overburdening employees because of their language abilities. Risk: Relying too heavily on bilingual employees could spark a national-origin bias lawsuit. Action: Remind supervisors to be on guard against ...
The hassle and cost of slogging to work is a big reason that good employees quit. And commuting pains aren't easing: Two-thirds of new jobs are now located in the suburbs, ...
Courts usually allow you to set grooming policies or appearance standards, particularly for employees who deal directly with customers. Just make sure you apply your rules evenhandedly across your work force. ...
Think about the amount of information and records that you maintain about employees. Now, think about the valuable information you possess about your clients and customers. Do you treat those two ...
Question: I recently completed my graduate degree in business and have
been working as an executive assistant at my current company for almost 4 years.
I have been doing an excellent job, taking and completing tasks outside my job
description, and have made sure that the right people are aware of my
accomplishments including my MBA. I am ready for more responsibility and my
performance, education and "self promotion" have set the stage for approaching
my supervisor (HR Director) about becoming the head of the admin team. This
would be a new position for the company, and there are sound, supportable
reasons for creating this position and putting me in it, but there is one hurdle
to overcome.
I am not the assistant to the President of the company.
His assistant is probably the least qualified person on the admin team to assume
a leadership or managerial role and I'm sure he knows that. Although she is a
very competent assistant, she has no desire to be anything more than an
assistant. Unfortunately, the last time I spoke to the HR Director about a
promotion within the admin team, her response was, in essence, because I was
already an Executive Assistant but was not assistant to the President and
because of the current organizational structure of the admin team, there was
nowhere to promote me to.
This type of position I would like is usually called
either "executive administrator," "office manager" or "manager, administration"
or something similar. Does anyone know of situations where this position was
created or are currently in this position and can provide sound evidence based
examples of how this position helped the company? -- Anonymous
Question: My boss (who isn’t the warmest guy) feels compelled to give me
a box of chocolates each year on Valentine’s Day ... even though it clearly
makes us both uncomfortable.
Even worse, some customers and clients send inappropriate
gifts to my female colleagues.
For those reasons, I think Valentine’s Day should not be
celebrated in the office. Do you agree? -- M.G., Scranton, Pa.
The 9/11 Commission’s report on how the United States could have prevented the terrorist attacks on the World Trade Center and the Pentagon represents a masterpiece in organized thinking.
Say you have an employee who complains that certain workplace smells make him or her sick. If the employee asks for an accommodation to block out the offending odors, must you ...
Sometimes, the most spectacular results come from apparent chaos, like a shock trauma unit. That’s because leadership can combine rigid hierarchy with a fluid blending of roles.
If you’ve ever led a creative team, you know that you have to shield it from the bean counters, the marketers and the salespeople ... especially when ideas are new.
You were annoyed last week when your company's sales manager quit. He'd been in that job for 15 years and didn't give any notice. But today, four of your best sales ...
With the recent addition of Ohio, 46 states now have laws allowing competent adults to carry concealed weapons. The good news: In most states, that right typically doesn't apply if ...
What can you learn from Google? To obsess about producing the very best product, and never to become lazy, arrogant, complacent or “evil.” In more concrete language, here’s what that vision statement means:
As a graduate student at the University of Chicago in 1970, Michael Powell opened a used bookstore after borrowing $3,000. He built shelves, started selling and kept increasing inventory, expanding the shop and adding employees. He repaid the loan.
Issue: Some young, entry-level hires have the attention span of a gnat. How can you possibly train them? Risk: Failing to properly train rookie employees on the right work habits ...
It's clear that you can require bank tellers and phone salespeople to speak fluent English. But can you make the same demand of a construction worker or dishwasher? In many ...
THE LAW. While no federal law re-quires your organization to write job descriptions for each employee, it's a wise legal move that most employers follow. When drafting job descriptions ...
The Pregnancy Discrimination Act (PDA) says you can't fire, demote or discipline a pregnant employee simply because of her condition. Take that one step further by reminding supervisors that they also ...
You're free to assign employees based on their foreign-language ability. For example, you can assign bilingual Spanish-speaking employees to serve customers who speak Spanish. But remind managers not to ...
Ineffective leaders talk about change when they’re broadsided by sudden changes in the marketplace. After a week or a month, they grow distracted, and change initiatives fade away.
The hot new game of diversity marketing is old hat for Mike Hanika. His company, Appliance Sales & Service Co. in San Francisco, employs a staff of 17 who speak 16 languages, including Arabic, Lebanese and Armenian.
“Wisdom is the daughter of experience,” wrote Leonardo da Vinci (1492-1519), possibly the most brilliant artist and thinker who ever lived. Luckily, da Vinci left us his instructions on converting experience into wisdom:
Benjamin Franklin was already a successful businessman, inventor and politician when he arrived in London in the decade before the Revolutionary War. But he was about to risk everything, unwittingly, by misreading what his customers—Pennsylvania colonists—wanted.
Issue: New federal rules say how far your organization must go to make its property accessible to disabled staff and customers. Risk: Ignoring the rules ...
While other hotel companies have floundered since the Sept. 11, 2001, terrorist attacks on the United States, Marriott has prospered. The reason? Marriott coddles its customers and squeezes its partners.
When Arthur Gaston found himself working at a coal and iron mine in Alabama after World War I, he wondered how on earth he’d ever get ahead. At a time when college graduates couldn’t find jobs, Gaston didn’t even have a high school diploma.
Howard Schultz, later to become CEO of Starbucks, was traveling in Italy when he noticed something: Italians carried a passion for their strong coffee and the local coffee bars that served it.
When Volkswagen launched its Phaeton high-luxury sedan to go head-to-head with $70,000-plus models from Mercedes and BMW, it took one of the biggest risks in the history of automotive marketing.
While still a saleswoman (and a great one, at that), Mary Kay Ash drew up a list of pros and cons about the companies she’d worked for. Realizing that the list of positives composed a business plan for her dream company, she founded Mary Kay Cosmetics.
Chances are you've used the float—the time it takes banks to process checks—at least once during difficult cash-flow moments. But take note: A new law will eliminate this age-old practice, possibly forcing you to change your cash-flow practices.
Camera phones now make up more than 4 percent of all worldwide cell phone sales. By 2007, more than half of all cell phones will be equipped with cameras, and cell ...
Joe was a production supervisor who’d been with the organization for 20 years, was proud of its products and thwarted every danged request from customers to improve those products.
Even in the Internet age, consumers still have a love affair with coupons. And now may be a good time to jump into the growing trend of electronically delivered coupons.
If you work at a central location—say, a company office downtown—and you take work home on nights and weekends, you typically won't qualify for home-office deductions. Reason: Your home office is not your "principal place of business." The downtown office is.
If you instinctively thought of your three biggest clients, you may be making a mistake that's common among small businesses: focusing on less profitable larger accounts at the expense of smaller, more profitable ones.
If your company wants to sell into the rapidly expanding Hispanic market, include Spanish-language media in your advertising plans. You'll pay cheaper rates for highly targeted ads.
Like most small business owners, you probably work with a tight advertising budget—if you have one at all. One way to stretch your ad dollars: Use customer testimonials, a powerful and inexpensive form of advertising.
If you've been frustrated with your bank's service, 2004 is the year to shop around for a replacement, or, at the very least, to press your current institution for more services, especially if you do business with a large bank or community bank.
Q: I thought I read in your publication recently that I would be entitled to certain tax deductions not normally allowed if I was a corporate officer living next door to my business. Is this correct? P.B.W., Grantville, Pa.
You've likely faced times, especially during cyclical sales downturns, when you need to look at selling to business customers that have less-than-stellar credit. These may be new customers or longtime customers who are suffering short-term problems.
New research has found that most business leaders are too quick to blame poor sales on lack of drive among the sales staff. More often, sales fall because salespeople are too poorly equipped and trained to compete in today’s aggressive marketplace.
Legendary Washington Post Publisher Katharine Graham developed her tough leadership style during battles with printer and pressmen unions that almost sank the newspaper in the 1970s.
Left unchecked, the same qualities that drive leaders to the top will assure their downfall. To survive at that altitude, you have to throw off certain dangerous habits.
Noncompete agreements are easier signed than enforced. So your noncompete restrictions must give the person a "reasonable opportunity" to pursue a livelihood in his or her chosen field. What's considered ...
Issue: You probably track several HR-related numbers, but are you sure you're tracking the right ones? Benefit: By tracking the right metrics, you enhance your perception as a strategic partner. ...
When deciding whether to use direct mail, e-mail, telephone, catalogs or some other means to market your product or service, remember this key point: The medium that generates the most customer responses doesn't always yield the best return on investment (ROI).
1. Place a strong emphasis on benefits. Say you sell skin-care products. You need to highlight the benefit to the customer (younger-looking skin) rather than the features (it contains 12 different moisturizers).
For many U.S. taxpayers, "March Mad-ness" has nothing to do with college basketball. It's all about dashing around gathering receipts, filling out forms, meeting with your tax guru and hoping you'll emerge victorious in the 1040 game.
In January, a government panel approved the first major update of Americans with Disabilities Act (ADA) regulations since 1991. That move revises the ADA's Accessibility Guidelines, which govern how organizations must ...
Starting this year, the federal government offers a single Internet portal for small businesses that want to do business with the government. The result: You'll have an easier time registering as a contractor and marketing your goods and services to the government.
Rather than just hoping your company's Web address will appear at the top of customers' search-engine listings, spend a few dollars to make sure it happens.
If you make, sell or even use security equipment that can help guard against terrorism, tap into the federal government's protection against lawsuits resulting from terrorist attacks.
Now that the busiest shipping season is over, take time to evaluate your mailing methods. You may be overlooking some relatively easy ways to save money.
Successful music writer and performer Missy Elliott clearly has a large
creative streak. But working as a producer for the stars (Whitney
Houston, to name one) is what earned her reputation as an executive
leader.
When news reports surfaced in December that a New Jersey hospital nurse admitted to killing 30 to 40 patients in his 14-year career, a pattern of lax background checks emerged. ...
If your receipts still display customers' full credit card numbers, alert your top brass to a new law change: The renewed Fair Credit Reporting Act (FCRA) requires business receipts to ...
Surveys show that more small businesses are using e-mail as a marketing and advertising tool. The obvious reasons: no printing or mailing costs, and customers can click on an embedded Web address and buy instantly.
Making a sale is worthless if you never receive payment. Many companies make the fatal mistake in their collection process of either letting debtors off too easily or turning them off for good.
Issue: Workplace violence claims about 2 million victims each year. Risk: The resulting injuries and trauma translate to $13.5 billion in medical costs and 1.75 million days of work lost ...
Issue: It's easy, and tempting, for employees to access customers' and clients' financial data that you keep. Risk: Victimized customers would abandon your organization in droves ...
If your company requires employees to speak English at all times (even lunch hours and breaks), drop that policy now. Such broad English-only rules violate Title VII. And even if ...
Issue: Requiring employees to speak English can be legally risky. Risk: Overly broad or misguided policies can trigger a national-origin discrimination complaint ...
A pair of recent Americans with Disabilities Act (ADA) rulings provide two important lessons for employers: First, have well-written job descriptions for each position ...
Issue: Reservists returning from war create special challenges for your work force and your organization. Risk: Loss of productivity and distractions among staff; reservists may face challenges at work and ...
You’d think wanting your work force to look healthy and in reasonable
shape would be good for business, especially if your employees work
face to face with customers or clients. Not necessarily, if a recent
court case is any indication.
Issue: Employment practice liability insurance (EPLI) covers you from employee lawsuit judgments. Benefit/risk: The jump in employee lawsuits is making EPLI a nearly must-have; so premiums are rising ...
Consider these stats: More than one-fourth of civil lawsuits filed last year were employment related, and the average jury award in employment cases is approaching ...
Want to save your company some money, and look good in the process? Point out the tax incentives available if your company hires people from certain ...
You can monitor your employees' communications, within reasonable limits. But you can't let your monitoring escalate to eavesdropping and violate workers' ...
When it comes to basic compliance with the Fair Labor Standards Act (FLSA), simply calling your hourly workers "outsourced employees" won't let you off the hook ...
Make sure you're not shoehorning delivery workers into an "outside sales rep" category to avoid paying them overtime. To be considered exempt under the ...
THE LAW. The Fair Credit Reporting Act (FCRA) regulates how your company performs background checks on job applicants. Contrary to popular belief, this federal law ...
In the past, thieves stole a person's identity mostly by snatching a wallet, intercepting mail or digging through garbage to find identifying data. Not anymore. Now, ...
A restaurant required waiters to pool their tips and share them with busboys and managers who worked the floor. The waiters sued under the Fair Labor Standards Act (FLSA). The employer ...
Strippers at a Texas nightclub can sue their employer for injuries caused by driving home drunk, the Texas Supreme Court has ruled. The nightclub requires its dancers to down the alcoholic ...
An off-duty employee confronted a co-worker at his desk and accused him of having an affair with his girlfriend. Two supervisors, suspecting the confrontation might turn violent, escorted both employees to ...
In a solid win for employers, the U.S. Supreme Court last month ruled that the Americans with Disabilities Act (ADA) doesn't entitle employees to jobs that might endanger their health, even ...
Sept. 11 put a new kind of workplace violence on the radar screen, but the threat of verbal and physical attacks by co-workers, customers and spouses is still just as pressing ...
Elizabeth Anderson, an office worker for a shipping firm, regularly ended her conversations and written communications with customers with the words, "Have a blessed day." After her employer got a ...
Twenty former Tennessee Valley Authority (TVA) employees won back overtime pay when they sued under the Fair Labor Standards Act. The workers successfully argued that they were wrongly classified as exempt ...
The president of Windermere Relocation Services really wanted to win the Starbucks account. He told Maureen Little, the firm's top corporate services manager, that he wanted to "do whatever it takes ...
Successful branding, or re-branding, requires that key stakeholders
are involved in a democratic process to agree on what the new brand
will be. However, working with every stakeholder throughout the process
is simply impossible. Read this Research Note to learn how you can
achieve consensus on your brand.
Here’s an unwelcome trend: More higher-level employees, such as
customer service managers, are being observed by their bosses as they
perform their jobs.
All patients at Topeka State Hospital posed a danger to themselves or others. Staff members knew that, and the hospital regularly required workers to sign job description documents that mentioned the ...
Under Title III of the Americans with Disabilities Act, a dozen categories of businesses must make their public places accessible to customers and clients. These places must make reasonable accommodations in ...
The other day, I overheard employees chatting in the hall. One said,
“At least it’s Wednesday. Only two days till the weekend.” Another
added, “Yeah, I can’t wait to say TGIF.”
If you’re giving a presentation that lasts longer than 10 minutes,
you’re probably going to lose everyone’s attention after the first 10
seconds—unless you compel them to listen.
Claims representatives at Farmers Insurance Exchange typically worked beyond 40 hours a week. But the company didn't cough up overtime pay because it said those workers were ...
Cary and Brenda Jensen worked for the Lodge at Mount Snow, placing ads and organizing bus tours for senior citizens groups. After six years, the Jensens quit to open ...
I didn’t get this far kowtowing to others. I’ve known lots of people who can’t state their case with clarity, with guts, with a “shut up and listen to me” kind of force. Call me pigheaded but proud.
Redd Pest Control tried to turn its financial fortunes around by setting a $7,500 per-month quota for each technician's route. Wayne Foster and Isadore Smith ...
Courts say your company has a responsibility to keep workers and customers safe from dangers that it can "reasonably anticipate." With nearly 2 million assaults ...
Most of your employees are sources of pride and satisfaction— but then there are the prickly, inflexible people who sap your energy. Here’s how to take out the burrs.
Mario Echazabal worked for contractors at a Chevron oil refinery in California for 20 years before he applied to work directly for the company in the same unit. But Chevron refused ...
With half of new mothers returning to work within three months of giving birth, breast-feeding has become a hot workplace issue. The American Academy of Pediatrics ...
Massachusetts Health Research Institute lets employees start work any time between 7 a.m. and 9 a.m. and leave after working seven-and-a-half hours. But data-entry worker Michael Ward usually arrived between 9:10 ...
Vendors, customers and employees had complained about Jane Sturdivan, a 59-year-old office manager. But her fate was sealed when a 24-year-old office accountant ...
Michael Martini voluntarily quit his job as a driver, but he still may be able to collect unemployment benefits. Why? The company violated the law, in this case, not guaranteeing ...
Protecting your company's trade secrets is important for two reasons: You'll make it less likely that confidential information will be misappropriated. It will be easier for you to ...
Many middle managers top out because they lack the ability to think like a CEO. For author Constantinos C. Markides, the key to moving up is to develop your strategic thinking.
You assume you know what it takes to get ahead at your organization. So
you dress for success, document all your decisions in detail and attend
all company functions religiously.
Years ago, as a smartass newcomer to the corporate world, my favorite
joke was defining a manager as the person who sees visitors so everyone
else can get the work done.
Q. Part of my job is to call our customers and people I don’t know in my company’s branch offices. I’m really nervous when I have to pick up a phone and call strangers, especially if I have to ask them for something.
Ellis T. Gravette Jr. is the chairman and CEO of the Turner Corp., the nation’s leading general builder. Growing at a fast clip, the company recently announced that it has secured a record $4.3 billion in new contracts and that earnings from construction contracts improved to $98.7 million in 1998.
Rod Walsh, a former Marine and Vietnam veteran, founded Blue Chip Inventory Service in 1970. Today, the California-based company employs 200 people and serves as a model of enlightened leadership.
We talk to lots of CEOs, and we like to ask, “How do you get the most
from your people?” They often reply, “I just leave them alone and let
them do their work.”
At many organizations, 80 percent of the profits come from about 20
percent of the customers. Top salespeople already know this. That’s why
they lavish attention on their “A” clients to keep them happy.
He’s 34 and a seasoned CEO. Dan Wagner founded what’s now the Dialog Corp. in 1985, when he conceived of an online business information service. Today, he runs a London-based company of 1,100 employees with global operations and partnerships with Microsoft, IBM and many other firms.
Stand out as the superstar job candidate by asking the kind of sophisticated question that no other applicant would ask, based on your thorough research into the organization.
Career advancers don’t let themselves get taken for granted. When they
sense that their hard work isn’t appreciated, they take steps to gain
the recognition they deserve.
Charismatic communicators don’t take talking for granted. Rather than
relying on whatever words first pop into mind, enliven your comments
with creative imagery.
Hundreds of books exist on motivational skills and team dynamics. But The Truth About Burnout
doesn’t try to give you rosy
formulas on how to be a warm, fuzzy manager of a happy, blissful
office.
When you greet visitors—such as key customers or vendors—escort them
from the reception area to your office, introducing them to your
colleagues along the way.
Ever notice how CEOs seem to have their own vocabulary? They usually
choose their words carefully, selecting the most precise and
sophisticated ways to express themselves.