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<channel><title><![CDATA[Business Management Daily — FREE reports on business, management, leadership, career, communication, human resources, employment law, technology, sales and small business tax - Comments for article: Trouble Closing? &quot;Shared-Risk&quot; Seals the Deal]]></title><link>http://www.businessmanagementdaily.com</link><description /><language>en-us</language><copyright><![CDATA[http://www.businessmanagementdaily.com]]></copyright><generator>N/A</generator><webMaster>ehall@nibm.net</webMaster><lastBuildDate>Sat, 21 Nov 2009 01:21:50 EST</lastBuildDate><ttl>20</ttl><item><title><![CDATA[Comment #1]]></title><link>http://www.businessmanagementdaily.com/articles/16694/1/Trouble-Closing-Shared-Risk-Seals-the-Deal/Page1.html#Comment294</link><description><![CDATA[Interesting concept, Judy. The credit card companies do this with "price protection" guarantees.

I think a strong guarantee is critical to product success. In our business, we always offer a 100% full-refund, no questions-asked guarantee. And less than 2% of the people ever take us up on it. The sales impact of the strong guarantee is surely greater than the refunds. 

We have some competitors who go even further and offer a 125% guarantee. I'm not quite ready for that one though.<br/><br/>
(Comment posted by Phil at 10:09 am, Tue 25th Nov 2008)]]></description><author>no@spam.com (Phil)</author><pubDate><![CDATA[Tue, 25 Nov 2008 10:09:34 EST]]></pubDate><guid isPermaLink="true">http://www.businessmanagementdaily.com/articles/16694/1/Trouble-Closing-Shared-Risk-Seals-the-Deal/Page1.html#Comment294</guid></item></channel></rss>