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<channel><title><![CDATA[Business Management Daily — FREE reports on business, management, leadership, career, communication, human resources, employment law, technology, sales and small business tax - Comments for article: Blogging redux]]></title><link>http://www.businessmanagementdaily.com</link><description /><language>en-us</language><copyright><![CDATA[http://www.businessmanagementdaily.com]]></copyright><generator>N/A</generator><webMaster>ehall@nibm.net</webMaster><lastBuildDate>Sat, 21 Nov 2009 08:23:30 EST</lastBuildDate><ttl>20</ttl><item><title><![CDATA[Comment #1]]></title><link>http://www.businessmanagementdaily.com/articles/15209/1/Blogging-redux/Page1.html#Comment1466</link><description><![CDATA[Bob - 
thanks for mentioning Covenant House in such distinguished company as Omaha Steak and Phillips.   We do focus on ROI - because it's cash that lets us care fo our kids.   And we have been blessed with  successful DM program and lots of wonderful supporters.    We're keeping an eye on blogs - but you're right - until we can measure the return, how can we devote a large portion of our resources this way.<br/><br/>
(Comment posted by Joan Smyth at 7:55 am, Mon 6th Apr 2009)]]></description><author>no@spam.com (Joan Smyth)</author><pubDate><![CDATA[Mon, 06 Apr 2009 07:55:03 EDT]]></pubDate><guid isPermaLink="true">http://www.businessmanagementdaily.com/articles/15209/1/Blogging-redux/Page1.html#Comment1466</guid></item><item><title><![CDATA[Comment #2]]></title><link>http://www.businessmanagementdaily.com/articles/15209/1/Blogging-redux/Page1.html#Comment1474</link><description><![CDATA[Still blog bashing after all this time, huh bob. i guess you have a new book coming out.<br/><br/>
(Comment posted by B.L. Ochman at 12:02 pm, Mon 6th Apr 2009)]]></description><author>no@spam.com (B.L. Ochman)</author><pubDate><![CDATA[Mon, 06 Apr 2009 12:02:46 EDT]]></pubDate><guid isPermaLink="true">http://www.businessmanagementdaily.com/articles/15209/1/Blogging-redux/Page1.html#Comment1474</guid></item><item><title><![CDATA[Comment #3]]></title><link>http://www.businessmanagementdaily.com/articles/15209/1/Blogging-redux/Page1.html#Comment1476</link><description><![CDATA[So...quoting something I said two years ago...isn't really fair, now, is it Bob? Here's the scoop - I make a good bit of money blogging. No, I don't care to share how much but it will match your direct mail piece that nobody really reads. Well, 2-3% of people read - and you make a profit for your client. 

YOU are not everybody. And, I am not everybody.

Blogs are a tool. They are not the be-all and end-all. It's clear, tho you will not admit it, that direct mail is going the way of the newspaper. Blogs and social media, because of their ability to connect people more personally than a flyer sent in the mail, will continue to grow.

As for blog roi... that's been done to death. If you're not keeping up on that, I can't help you. Blogs do have ROI - just as valuable and important as any DM campaign. 

I think your talents are what work for your clients - not the tool you use. And, that's the same result you get with a blog. The tool allows talented people to excel in marketing for themselves and their clients.<br/><br/>
(Comment posted by Yvonne DiVita at 12:40 pm, Mon 6th Apr 2009)]]></description><author>no@spam.com (Yvonne DiVita)</author><pubDate><![CDATA[Mon, 06 Apr 2009 12:40:34 EDT]]></pubDate><guid isPermaLink="true">http://www.businessmanagementdaily.com/articles/15209/1/Blogging-redux/Page1.html#Comment1476</guid></item></channel></rss>