Legendary marketer David Ogilvy once said, “When you advertise fire extinguishers, open with the fire.” It’s good advice for business presenters. Captivate your listeners from the first seconds of your talk. To organize the first minute of your speech, prepare in threes:
A large percentage of people have to deal with colleagues who frequently complain, according to a study by Cloud Nine Media. Such negativity isn’t just annoying; research shows it can also take a toll on your brain’s ability to function properly.
Hiring is one of the most difficult and legally dangerous tasks for supervisors. Just a few ill-timed words in a want ad or interview can trigger a legal complaint. Here are the key liability hot spots to watch out for in the hiring process:
The Fair Labor Standards Act is generally a fairly straightforward law—for most of the year. But winter weather—and the delays and closures that sometimes accompany it—can make wage-and-hour compliance more difficult.
Before you address an audience of one or 100, know your goal and prepare an outline to stay on track. Start with simple ideas and add complex points (evidence, details, case studies) gradually. Consider the pros and cons of four formats:
If you think your customers exist solely to “buy your stuff,” you’re missing a huge part of the picture. Instead of using your company’s profits to promote your company, wouldn’t it be more effective if you let the customers themselves drive your sales and marketing efforts and fuel your growth?
It’s a different story this year-end for investors in securities. Due to potential changes in tax rates for 2013, the usual emphasis on harvesting capital losses has shifted to realizing capital gains. Strategy: Don’t forget how the “netting rules” work.
Speaking in public can be a nerve-wracking experience for many people. But you can learn to manage your nerves, says Darlene Price, speaking coach and author of Well Said! Presentations and Conversations That Get Results. “Fear is what drives nervousness,” she says.
Outlook 2010, the tool you probably “live in” for a good part of each business day, also gives you the ability to keep up with social media updates. These are called Social Connectors, and you'll find them in the People Pane.
Don’t confuse Uncle Sam with Santa Claus. When it comes to violating pay laws around the holidays, the feds won’t be generous if your organization is on the naughty list. Here are four rules to make sure holiday pay complies with the FLSA and IRS rules.