Online shoe retailer Zappos has gotten a lot of attention lately for its knockout customer service. But Tony Hsieh, founder of the billion-dollar company, says his secret of success is really about his employees. “Our belief is that if you get the company culture right, most of the other stuff, like great customer service, will just happen,” he says.
What difference does empathy make in business? The answer is most visible in the tales of two major product launches from the same company: the Xbox and Zune from Microsoft. What led Microsoft teams to deliver a great performance in one case and a dud in the other?
The economy is in trouble. But good marketing can still lure plenty of qualified buyers. It’s just harder to close the deal. A “shared risk” offer can warm up those with cold feet.
Driving visitors to your company’s web site and coaxing them to provide contact information is a great way to generate sales leads. However, only 4% to 8% of people who click to a web site leave their personal information. To convert those web surfers into customers, consider these four surefire tips from FuelNet.
James Andrews is a stealth force in sports, making (or saving) teams billions by mending their players, including 62 Hall of Famers. Aside from his skills as an orthopedic surgeon, Andrews has made his own fortune by pressing an extreme form of customer service.
If you are trying to convince potential customers that they need your product, you’re on the wrong track. The old rules say that you should control your resources. The new rules say just the opposite, says Rob Slee, author of Midas Managers: How Every Business They Touch Turns to Gold.
We think the economic downtown will yield a silver lining: better customer service. Here’s a case in point out of Microsoft a few years back. ...
Even when the economy hits the skids, it doesn’t mean everyone has stopped buying. People still need products and services; the challenge is attracting them to your doorstep. To help goose your sales before year-end, go back to some of these traditional tactics.
The fourth quarter is here, and if your company’s sales reps are behind on their numbers, it’s make-or-break time. Luckily, it’s not too late to turn things around. To win the sales revenue game, business owners must respond “like football coaches whose teams are behind at the start of the fourth quarter,” says George Ludwig ...
A California commuter train engineer may have been distracted by a text message seconds before he crashed into a freight locomotive in September, an accident that killed 25 passengers. The accident is a powerful reminder that employers must restrict texting (and talking on cell phones) while employees on duty drive vehicles or operate dangerous equipment.
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