To reduce stuffed in-boxes, consumers are increasingly using spam filters that block even the most legitimate opt-in email marketing. To make your targeted email marketing message resonate with customers and best prospects, consider these five tips:

When the ad’s intent is to generate a response, copy trumps art, says marketing consultant Ruth Stevens, writing in Direct (12/08, p. 16). In a visual society, why is copy more important than graphics?

In challenging times, it is possible to take a growing business to the next level without breaking the bank. Here are some points to consider:

There’s one huge group, often overlooked, that wields a massive influence on consumer spending in just about every category: mothers. So how can a business go about reaching this influential group? Here are four key areas to pay attention to:

I always feel awkward when I have a bad meal in a restaurant and the server asks, “How’s everything?” I get the feeling that the question is no more sincere than the telemarketer who asks “How are you today?”

As growing businesses make do with smaller teams until the economy turns around, people are stretched for time. That means meetings tied to strategic communications must be productive. Here are five signs that a meeting could be a time waster.

If you are an Internet information marketer or aspire to be one, here are some rules that can help you maximize your online revenues this year.

There’s never been a more important time to be flexible and nimble in your business development strategy. Here are some tips to help growing businesses stay relevant:

Whenever there is a recession, all the ad magazines run articles extolling to their readers the importance of continuing to advertise in a recession. Since these articles are usually contributed by ad agency owners and marketing consultants, one could make an argument that they are self-serving.

in the wake of the poor economy, many growing businesses are looking for budget-friendly ways to get their business noticed and reach their target audience as part of an effective brand-building strategy. Cher Murphy, president of Cher Murphy PR, suggests these eight proven tactics:

We present a case study on how the owner of an independent film company generated buzz for a new movie through social media.

No one expects bad things – and by bad, I mean catastrophically bad – to happen to them. Yet terrible tragedies happen to people who didn’t expect them every day of the year. You can’t take a vaccine to immunize yourself against ill fortune. But you can prepare for disasters before they happen.

We are at an unprecedented time in our business history, with four generations of sales staff selling to four generations of buyers. Helping your sales reps understand the differences among generations and how to adapt their whole selling approach and style will increase the pipeline, win more deals and shorten the selling cycle.

A strong image can help businesses survive a weak economy. Could your web site, logo or other “brand” ambassador use polishing? Don’t let the price stop you!

We present a case study on how one smart owner of a growing business caught the attention of her target demographic through one of the Web’s creative advertising techniques: video.

Want to get into information marketing, but are intimidated by the idea of having to create a product?

With studies showing 701% ROI for online press releases, this tactic belongs in your marketing plan. Online distribution sites like PRWire and PRWeb offer per-release pricing as low as $80 ...

As authors Chris Brogan and Julien Smith have discovered, the Web’s best business communicators are people with a knack for building relationships. They offer these niche marketing tips for earning trust online:

What you do — and what you don’t do — affects how others see you. When trying to build your credibility, author Sandy Allgeier asserts, there are certain things you should try to avoid:

As I see it, there are 6 factors responsible for any individual’s success or lack thereof, especially in business and wealth building.

“What gets repeated, gets rewarded,” the old cliché states. That’s especially true for a well-thought-out value proposition.

I just heard a radio spot for Tony Robbins offering an interesting twist on using the web for fulfillment.

Mickie Kennedy, founder and CEO of eReleases, cites four strengths of press releases, a tool that should be in any company’s recession survival kit for building brand awareness:

We present a case study on how one smart owner of a growing business boosted his company’s search engine rankings — and its customer base — by investing in a search engine optimization copywriting course.

What online marketing technique generates the highest ROI for customer acquisition?