Web site templates tank when it comes to search engines, according to a Washington, D.C.-based search marketing guru. Why? Duplicate content and image-based design.
BlackBerrys, iPhones and other smartphones are driving an increase in on-the-go Internet use. That’s part of the reason that local search visibility is so crucial to your business.
Did the entire first decade of the 21st century pass without your company getting serious about online marketing? If your organization doesn’t have an online strategy to speak of—no web site or a skimpy one, no social-media strategy, no e-mail list, no e-newsletter—you can still catch up. Marketing expert Seth Godin recommends venturing forward with these strategies:
Every day, 61 million local searches are conducted online. Clearly, if your business isn’t visible in search results, you’re losing out to competitors that are visible.There are many ways to make your business search friendly. But one of the quickest, easiest and free ways to boost your search visibility is by making smart use of “tags.”
Use social media tools to capture innovative ideas directly from customers. Example: Men’s clothing company Bonobos ran a “Tweet4Trunks” campaign via Twitter. For 30 days, the company asked followers one question per day about strategy and new products ...
If you’ve never had an official marketing plan, 2010 is the year to get one! The key to growing your business in a tighter market is to create a solid marketing plan and put it into action month by month. But how do you put a good plan into action given the constraints on your time and budget? Start by answering these six effort-focusing, money-saving questions:
Think for a second: Has the money you’ve spent on marketing grown your business this year? If not, it’s time to make changes in your 2010 marketing plans. No matter what type of marketing you use—e-mail, direct mail, ads, Internet, word-of-mouth—here are five simple changes guaranteed to boost results and revenue:
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