Show you are responsive to consumers by venturing into social media with a plan. Example: When McDonald’s launched its first blog, customers bombarded the company with complaints about toy Hummers in its Happy Meals. Unprepared, the company was slow to respond. Lesson: Social media is a powerful relationship-building tool, but only if you’re ready to listen and act on customers’ comments ...
Blogs are spreading faster than kudzu in the business world, and for a reason: They help build relationships with customers, something every business and boss want to see. Here’s how to write blog posts for your company, without spending too much time, according to Stephanie Lloyd, founder and CEO of Radiant Veracity.
If it’s important to be user-friendly, and if the highest form of user-friendliness is user-centric, then why aren’t you doing it? That’s the challenge posed by Dev Patnaik and Robert Becker, co-founders of Jump Associates. They do “need-finding,” which is part of their user-based business design. Three reasons to uncover your customers’ needs:
Until now, newspaper ads, mailings and referrals may have kept your business growing. But fewer people are reading newspapers these days, and they’re doing more Twittering than actual talking. So how can you connect with those “lost” potential customers? One great way: Have your company appear high up in the list of results when people do Google searches for your product or service.
New media gurus these days rave about getting tens of thousands — or millions — of page views on MySpace and YouTube. But any idiot can put up a video that gets a ton of traffic. The easiest way: just use sex.
The most recent Epsilon Email trends and benchmarks study shows average open rates for marketing “e-blasts” is 22.1%, with the average click-through clocked at 6.5%. Unlike many metrics in this economy, these figures are up from a year ago!
The average person reads 250 words per minute. Looking at your web analytics, determine how long people stay on your site ...
Add a grain of salt to the conventional wisdom that says web sites with the lowest prices win the battle for online shoppers. To truly prosper online, you need to create trust in your brand name. That's why you shouldn't aim to compete online on price alone. To boost your brand's visibility online, follow these four steps:

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