Use social media tools to capture innovative ideas from customers—and tighten the loop on product development. Example: Men’s clothing company Bonobos ran a “Tweet4Trunks” campaign via Twitter ...
“In this economy, you can't afford to trust your web presence to a template-based design," says Daimon Caulk, principal with Modal, Inc. "Sure, you can find templates for verticals, but they say nothing about you. Simply changing the logo, colors and adding text does not make a site right for your specific business or the way you want users to experience you and your business.”
What keywords bring searchers to your web site? Is Google having any problems accessing your site—and if so, what can you do to make it more search-engine friendly? Find these answers and more with Google Webmaster Tools.
Web site templates tank when it comes to search engines, according to a Washington, D.C.-based search marketing guru. Why? Duplicate content and image-based design.
BlackBerrys, iPhones and other smartphones are driving an increase in on-the-go Internet use. That’s part of the reason that local search visibility is so crucial to your business.
Did the entire first decade of the 21st century pass without your company getting serious about online marketing? If your organization doesn’t have an online strategy to speak of—no web site or a skimpy one, no social-media strategy, no e-mail list, no e-newsletter—you can still catch up. Marketing expert Seth Godin recommends venturing forward with these strategies:
Every day, 61 million local searches are conducted online. Clearly, if your business isn’t visible in search results, you’re losing out to competitors that are visible.There are many ways to make your business search friendly. But one of the quickest, easiest and free ways to boost your search visibility is by making smart use of “tags.”

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