Visiting your site to buy your most profitable product or service is one "right reason" that jumps to mind.

They've got money so there is more attraction to effective than free for most business owners.

He has my interest, affection and attention and in a crowded world, that is very valuable.  

Fortunately, there are a lot of smart people thinking about how to make the web effective for business owners without taking a lot of time or effort.

In 5 years all businesses will have a regular strategy to become apart of the conversation their clients and prospects are having.  It will be common sense like a listing in the yellow pages was 10 years ago.  For now, it is still an innovative concept and a powerful tool.

I want to understand the business owner who had success and then lost it, or most of it...

Today, however, conspicuous consumption is out and conscientious consumption (buying to be heard) is in, and it will impact small business in a massive way.

Entrepreneurs see business lessons every where, even from a topless guy at a music festival.

What is the secret to have your client talk about your company to others?

The most difficult part of the process is to fill a room with qualified prospects.  It is now longer about how many but who...

The danger in reading Howard Kurtz article is to confine this problem to the newspaper business.  The same mistake ruined Polaroid and Kodak's film developing business, put travel agencies out of business, unemployed TV repair men, altered the book selling business, etc.

Pfizer will generate billions from an additional $1 a day from dog lovers.  What will your best customers pay $1 a day for...?