Visiting your site to buy your most profitable product or service is one "right reason" that jumps to mind.

Fortunately, there are a lot of smart people thinking about how to make the web effective for business owners without taking a lot of time or effort.

In 5 years all businesses will have a regular strategy to become apart of the conversation their clients and prospects are having.  It will be common sense like a listing in the yellow pages was 10 years ago.  For now, it is still an innovative concept and a powerful tool.

It does not matter if they called to notify me or not, what matters is the advertising message I now carry forward...For better or worse.

Today, however, conspicuous consumption is out and conscientious consumption (buying to be heard) is in, and it will impact small business in a massive way.

What is the secret to have your client talk about your company to others?

The most difficult part of the process is to fill a room with qualified prospects.  It is now longer about how many but who...

A question has the ability to steer the direction of a project, committee, company, industry or even a country.

Nothing is more frustrating than having a prominent link to your website that nobody clicks on.  Skeptical, skimming web users ignore links they perceive as low value and move on.   So how can you consistently drive traffic and links to your website without spending every hour of every day on it?  

Your new employee will almost certainly help you into the board room, corner office or lunch with the CEO.

Social media is a real game-changer when it comes to generating leads, supporting the sales cycle, enhancing search engine optimization (SEO) and promoting brand reputation.

The danger in reading Howard Kurtz article is to confine this problem to the newspaper business.  The same mistake ruined Polaroid and Kodak's film developing business, put travel agencies out of business, unemployed TV repair men, altered the book selling business, etc.

Pfizer will generate billions from an additional $1 a day from dog lovers.  What will your best customers pay $1 a day for...?