In 5 years all businesses will have a regular strategy to become
apart of the conversation their clients and prospects are having. It will be common sense like a listing in the
yellow pages was 10 years ago. For now,
it is still an innovative concept and a powerful tool.
Today,
however, conspicuous consumption is out
and conscientious consumption (buying to be heard) is in, and it will impact small business in a massive way.
Social media is a real game-changer
when it comes to generating leads, supporting the sales cycle,
enhancing search engine optimization (SEO) and promoting brand
reputation.