If you happen to have 100 million Euros (about $150 million) to spare, you might be in the market for the yacht, The Why, pictured to the left. Yes, that’s the stern of a boat that was featured in the House & Home section of a recent edition of the Financial Times Weekend.
As described in the FT, The Why is a one of a kind yacht with 3,400 meters of guest space and an optimal cruising speed of only 12 knots. (You can see more pictures of The Why at http://www.why-yachts.com .)
I’m taking a wild guess here, but I’m doubting that very many of my readers are in the market for a $150 million boat. (I know I’m not! Not in this lifetime, anyway.) No, I’m not talking about some schlocky movie that didn’t make it into theatres this summer. I’m talking about Brad Garlinghouse, a former Yahoo Senior Vice President who was hired this week to be a key part of the leadership team charged with spinning AOL out of Time Warner over the next year. For fans of memorable business communication, Garlinghouse is best known as the author, in 2006, of a memo to the top executives at Yahoo that came to be known as “the peanut butter manifesto.”
Among other points in the manifesto, Garlinghouse wrote:
“I've heard our strategy described as spreading peanut butter across the myriad opportunities that continue to evolve in the online world. The result: a thin layer of investment spread across everything we do and thus we focus on nothing in particular.
I hate peanut butter. We all should”
His memo, which was eventually featured in a front page article in the Wall Street Journal, was a clarion call for Yahoo to get its act together and recapture its leadership position in the Internet space. That hasn’t happened yet (and may never happen), but the memo set off a chain of events which led to a change in top leadership and the implementation of many of the strategies that Garlinghouse wrote about.
So, as Garlinghouse joins AOL to help lead what is a combination of a turnaround and a start-up, I thought it was worth taking a look at the peanut butter manifesto to see what we can learn about how leaders can influence their bosses through highly effective communications. Here are a few takeaways:
And for this latest edition of the Leadership Lessons Podcast, something completely different. I’m talking today with the Tony Award winning Broadway star Michael Cerveris. Since his Broadway debut in 1993 as the lead in The Who’s Tommy, Michael has been nominated for four Tony Awards including best actor for Sweeney Todd and winning best actor for his role as John Wilkes Booth in Stephen Sondheim’s The Assassins. His credits are too numerous to mention here but you may also know him as The Observer in the Fox series, Fringe. This Fall he’ll be appearing in the new film, The Vampire’s Assistant with Salma Hayek and John C. Reilly and, beginning in October, will open at Lincoln Center as one of the leads in In The Next Room.
An impressive career to be sure, but why is Michael doing a Leadership Lessons Podcast?
You’ve no doubt seen
the videos of members of Congress such as Arlen Specter and Claire McCaskill
conducting (or, more accurately, trying to conduct) town hall meetings on
health care reform. This seems to be
rapidly
turning into the summer of the shouters. My
friend and blogging colleague John Baldoni picked up on this trend and
posted
a solid piece this
week on how speakers should deal with an unruly crowd.
My concern is that with all of the cable TV
coverage of the health care shouters, leaders in other domains may soon face
more of this behavior in town hall meeting type settings. The health care town halls feel like the
latest example of how the bar for what passes as civil discourse in our country
keeps getting lowered.
So, with the goal of prepping you for leading and communicating effectively the next time you face a contentious group, I want to recap John’s good advice, see what we can learn about what not to do from Senator Specter and share with you a lesson I learned when I had to defend a tax increase to a bunch of beer fueled construction contractors twenty years ago.
One of the questions that I get asked all the time in coaching sessions and speaking engagements is, “How do I work with or influence my new boss?” That’s a great question because it outlines a situation that most executives are going to face multiple times throughout their careers. I wrote about this topic a few months ago in a riff on how Secretary of Defense Robert Gates rather seamlessly transitioned from working for George W. Bush to Barack Obama. (You can see that post here.)
A couple of weeks ago, I got a call from a reporter who was working on a story about how to influence your boss and found the Gates post online. He was pitching the story to a web site that’s focused on Gen X and Gen Y guys in the workforce. When he told me the intended audience, my first thought about how to influence your boss was, “Ask for directions.” Of course, as any wife or girlfriend who has been lost with her guy in the car knows, asking for directions is one of the hardest things for guys to do. Getting into why that’s the case would provide enough material for a whole separate blog. So, let me focus in on why asking for direction is my first piece of advice for anyone (not just guys) who wants to influence their new boss.
Here are three quick tips:
Been to a Starbucks lately? If so, what do you think? If you’re a long time Starbucker, how does the experience in the stores lately compare with the way things were four or five years ago?
What do any of these questions have to do with leadership, you ask? (After all, that’s what this blog is supposed to be about.) Here’s where I’m coming from.
There was an interesting article in the Wall Street Journal yesterday about how Starbucks is starting a company-wide program to implement the concepts of lean manufacturing to raise the efficiency and productivity of its stores. In a tight economy, it’s understandable why Starbucks or any organization would focus on controlling its costs.

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