If it's true that in B2B, "the customers you select are the company you become," how can you turn great marketing analytics into great customers?

Why Land Rover's "luxury" tagline is out of step with the times -- and why you need to fix your own out-of-touch messaging before you're out of customers.

Has this rollercoaster economy got your customers holding onto their money tighter than ever?  A simple, common-sense marketing approach can calm the ride and help them let go.

The green market is exploding.  Isn’t it? Or is this a perfect example of a trend that may be pure gold for some businesses, but that will trap your business into a marketing disaster? You can spot the difference by answering two questions...