Yes, customers are watching every penny.  But instead of cutting your prices, try fattening your offer with irresistable "extras."  Best of all, those extras don't have to cost you a penny!

Is fear of real or perceived risk keeping your customers from committing?  If so, spend some time brainstorming about shared-risk offers that could turn your sale from cold … to gold.

The economy’s awful.  But I’m about to spend a bundle on a new furnace, toilet and front porch lights. These purchases weren't even on my radar a few days ago. But then a local business had a great marketing idea ...